The Example Of SMS Marketing usage by Pizza House
SMS Advertising – is a handy marketing tool that allows you to communicate valuable information to customers quickly and to show your client care attitude.
Today shops, banks, restaurants, delivery operators have become active users of SMS marketing. These services apply SMS for informing the target audience about the new product arrival, sales, and discounts, the transportation of parcels or letters, withdrawals and deposits. The entertainment industry uses bulk SMS to inform potential customers about upcoming events. Thus, this marketing technique can be considered as an effective tool for an advertising campaign.
According to statistics provided by SMS-Smart service, a well-organized SMS marketing campaign can raise the level of sales by up to 20%, and sometimes up to 30%. Moreover, it will cost less than other marketing campaigns. A marketing offer contained inside an SMS message is read by 95% of recipients.
Let’s see on the example of pizzeria business how to attract new visitors or to inform the stable clients about the improvements in the menu, a new offer, a discount or a membership card. There are lots of other reasons to communicate with the customers – all is up to the imagination of the marketing team.
The primary goal of sending bulk SMS – is to increase the company’s revenue in the long-term and short-term perspectives.
Problems pizzerias can solve applying bulk SMS marketing:
- Attract new customers to pizzeria restaurant
- Increasing the motivation of regular customers to order pizza, or visit pizzeria restaurant
- Information about events or activities
- Sales and discounts promotion
Bulk SMS for pizzeria is a handy tool to perform marketing tasks to stimulate sales. The main thing – to use it skillfully. This will ensure a steady stream of customers and increase their loyalty for a long time.
Some Peculiarities Of Pizza Business
When the pizza business was just at the start point and was gaining popularity, a lot of businessmen decided to open own pizza house. Indeed, pizzerias are now in high demand and are able to bring considerable income. However, the pizzeria owners have a lot of competition there, so one should all the time have to “look sharp” and develop new ways to attract customers.
For sure some pizza houses have regular clients that say it’s pizza is the tastiest in town. So, for some time such pizza houses will hold a high position in the ranking of pizzerias. But, after a while, in order to fight the competition, they need to have a secret weapon. For example, a skillful pizza maker trained in Italy, whom you can introduce in your SMS marketing campaigns.
A separate item worth emphasizing in the pizza business is the importance of good service. Here belongs: hiring good waiters, paying attention to how hospitably they interact with visitors, and look at their facial expressions and tone of the conversation. One smile can be enough for the customer to come back again.
Another part of customer loyalty is the interior design of a pizza house. The business owners should entrust the interior to experienced designers. In just a few weeks, they prepare a three-dimensional model of pizzerias and decide all the details. Sofas and beautiful pictures on the walls allow the guests to relax and enjoy a few slices of delicious pizza.
Pay attention to the competitors. In order not to be a loser, one has to gather information about competitor pizzerias and stay ahead of them consistently.
First, try to update the pizzas range periodically. Besides the usual classic pizza recipe, you one design unique variants. Pizzeria owners should use all the filling: shrimps, clams, turkey, salami, etc.
In addition to pizzas regularly provide your clients drinks and desserts, so that your guests could have a pleasant time with friends over a cup of tea.
Continually monitor the level of service and listen to every complaint and suggestion from the visitors. As for the service policy, regularly monitor to ensure that every customer has been served at the highest level, whether on-site service or delivery.
Examples of bulk SMS texts for pizzeria:
Sending bulk SMS text about new pizza types;
- Example: “There is a new delicious Torrita pizza, made up according to the secret Mexican recipe. See you at our pizzeria!”
Bulk SMS with a birthday greeting and an invitation to get a gift, discount or any other encouragement;
- Example: “Dear client! The team of our pizzeria wishes you a Happy Birthday, and within 7 days we provide you a 35% discount on all our menu! We invite you to celebrate with us! “
Sending bulk SMS discounts;
- Example: “15% discount on the vegetarian menu each Friday. You are welcome! Tel .: 123-45-67”
Sending bulk SMS texts of new services;
- Example: “You can now order a pizza to home or office! Free delivery! Pizzeria “Pizza”. Call us! Tel.: 123-45-67.”
Sending SMS-notifications about the new order;
- Example: “Dear client! Your order #3579 accepted. The amount to be paid to the courier: 35 USD. Free delivery!”
Sending SMS-notifications about the delivery of the order;
- Example: “Dear client! Bon Appetite!”.
Several Results From Applying SMS Marketing Software At Your Pizzeria:
- Gross of every day orders
- Popularity among customers
- Boost visitors in a pizza house
- Positive feedbacks
And many more positive moments!