Sapar Karyagdyyev: Effective marketing strategies for successful B2B business


E-commerce has been a source of many opportunities for those who seek space in media entertainment. To be specific, the B2B business has been on the rise in the modern world. Sapar Karyagdyyev says that IT companies interested in this business need to see things from the customer’s point of view and develop ways to gain a wider customer and supplier market.

Digital Commerce 360 statistics show that in 2020, sales are done via B2B business raised by 44% where individuals spent over $861 billion in trading with American dealers. The need to digitize operations during the pandemic has impacted e-commerce businesses positively. This proves worthwhile to be at par with the new world.

Be rich in content

Focusing resources towards marketing your content is ideal for every business, and there are countless ways to do so. Moguls in the marketing field believe that making texts and videos with brief and simple information about your product’s details, explaining why they stand out in the market, sharing tutorials, as well as past success stories will sell your products the most.

Use various techniques to advertise the product for easy visibility to different market segments and trademarks. Let your marketing department come up with luring blog posts that will give your website a higher ranking, etc. Make short video clips and engage in popular premium channels like whitepapers and webinars to remain competitive.

Flexibility is key

Flexibility is essential when serving clients since every customer wants to have a customized approach rather than a holistic one. Regular price model reviews and modifying them to make them more scalable are significant when dealing with customers. For instance, in the case of software services, you can come up with discounts for various products and special packages for loyal customers and attract new ones.

Having many payment methods also shows that you have your clients’ interests at heart. Accommodate. Seek to offer all channels like debit cards, mobile payments, and the use of cryptocurrencies. Even better, for huge purchases, you can allow customers to make payments in installments.

This will earn you a huge clientele base and a chance to establish loyalty programs and strategic alliances. Sapar Karyagdyyev mentions some loyalty programs that would thrive in the media entertainment industry: point, spend, and partner.

Allow free flow of communication

Establishing proper communication channels and long-lasting partnerships is the baseline for any business, including B2B businesses. Design simple yet transparent channels where clients can give their feedback. Make the contact numbers, email addresses, and other social media handles vivid on the website. You could form a direct ‘Contact us’ block with a click to call button for direct communications. You must have a reliable and 24 hours working call center to accommodate the different time zones.

FAQ is another must-have in any business website. It should provide information on the frequently asked questions like mode of payment and delivery terms, how the product works, and vital information about the company and services they provide.

There is an added level of assurance and trust that comes with seeing whoever you are communicating with. You can also offer such services by arranging for a live chat or have a pop-up chat window within your website. They show care and dedication to serving your customers.

Invest in continuous improvement on customer service

There are always areas to improve on when dealing with customers. Together with your workforce, come up with ways on how you can improve your service delivery. What better way to do so than communicating directly with your clients? Get some company representatives communicating with the clients giving reviews about the company’s products. Use a  personalized approach for customers or even give customized offers and orders. Let the clients air their views about the product and recommend additional features that would meet their needs more efficiently.

Creating a friendly and engaging atmosphere when dealing with clients is a great way to reach high levels of customer satisfaction and a good reputation for your brand. It is pretty challenging to become successful in the e-commerce business. All you need is to remain flexible and strive to offer better services to your customers, Sapar Karyagdyyev remarks