Average e-commerce conversion rate (and how to surpass it)

May 5, 2021

E-commerce businesses have a failure rate of around 80%.

This is why it’s so important to invest in your e-commerce business. You have to do a lot more than a brick-and-mortar store. You have to find ways to bring in leads and convert more sales.

If you’re thinking of starting an e-commerce business or already have an e-commerce business, you may be wondering what the average e-commerce conversion rate is.

You may be wondering what you need to do to reach that average revenue goal and make your business more profitable.

Here’s a guide on everything you need to know about the average e-commerce sales conversion rate and how it can help you become more profitable in your business.

What’s the Average Ecommerce Conversion Rate?

Finding the average e-commerce conversion rate across industries varies tremendously. You have to look at what different niches are doing and how often they are converting visitors to paying members.

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For example, if you look at sports and recreation e-commerce sites, they have a conversion rate of around 1.75%.

So, if you have a sports e-commerce store, you should aim to convert at that percentage. If you did convert around 1.75%, then you would know how your business is doing and what you need to convert on.

When you look at other e-commerce niches, the conversion rate varies widely.

In some instances, you will find that the conversion rate is as high as 2% and as low as 1%. This helps give you an idea of what to expect.

If you have a booming business, you should be converting at least 2% of your visitors.

But if you’re converting more than 1% of your visitors, you should consider the ways you can improve your conversion rate before you go out of business.

How Can You Improve Your Conversion Rate?

Now that you have an idea of the average conversion rate and how it works across industries, you want to make sure you reach your hidden potential.

You want to find strategies that can help you convert more website visitors. One of the ways that are helpful is by using Facebook ads or posting more on social media.

Of course, it requires a lot more effort and strategy than simply doing it. You have to know the best strategies behind them.

You also have to look at heatmaps on your website. This is when you have a recording of what your website visitors are doing on your website.

You’re seeing how they interact with your online business and where they are clicking on the most. These heatmaps can tell you the hottest spot of your website and what’s receives the least attention.

It can clue you in on what changes you need to make.

Social Media: If you want to increase traffic and your conversion rate in your e-commerce business, you need to work on your social media strategy.

This means more than posting on a weekly basis. You also have to consider what you post and the quality of it. You also have to be consistent with what you’re posting.

Another factor that can help you bring in more website visitors and sales is making sure that you have a link to your website on your social media pages.

You want to make sure that people are aware of your business and how they can reach you.

The more quality content you post on social media, the more traffic you can get to your website.

Advertisements: Another form of bringing in more traffic to your website and increasing your conversion rate is with advertisements.

You can use Facebook ads, for example, as a way to generate leads and increase your conversion rate.

You can also use Instagram ads, Twitter ads, and other forms of social media advertisements. The goal is to teach people about your business and what you can do for them.

One of the benefits of social media advertisements is that you can retarget audiences who may have visited your website. You can send them ads if they expressed interest in your business.

This can help you reengage with people who may have shown interest in your business but didn’t buy anything.

Email: The final strategy to consider if you want to increase your website conversion rate is to use email.

If you have an email list, you should consider sending out emails on a weekly basis about your business. Tell people to sign up and what benefit they can receive.

An email is a powerful form of communication because you have instant access to someone’s inbox. You can share stories about your business, what changes you’re making, and what sales you’re having.

You should be using email to communicate with your target audience about everything on your website. The goal is to constantly send website visitors to your business.

Ultimately, the more traffic you receive, the more conversion you can end up in your business.

Now You’re Ready to Grow Your Ecommerce Business

Figuring out the average e-commerce conversion rate can be difficult. You may not know how you’re business is doing compared to other industries. But that’s why you have to look at your specific niche.

This article tells you what to expect across industries when it comes to the average e-commerce conversion rate. You also have strategies that can help you grow your business and improve that conversion rate.

If you liked this article, you can check out more like it by visiting our website blog.

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Going Green is more than just a phrase – Team up with local recyclers to make a difference

There have been continuous and sustained calls for all to go green. The calls run in all sectors, from energy to motor vehicles to industrial production. You’ve probably seen catchy phrases and slogans, but I bet you haven’t seen any results. So how can you actualize the calls on an individual or company level? And is it even possible? Teaming up with the right individuals and recycling companies can help bring a difference. Learn more on how Weston/Runde & Associates, LLC – Commercial Waste Paper & Cardboard Recycling plays this role. Use of green energy sources Every environmentalist pushes for the use of green and renewable energy sources. The switch from carbon fuels helps reduce emissions that destroy the ozone layer. Some of these green energy sources are solar and wind. They help reduce your long-term energy bills and contribute to a greener planet. Reduce, reuse, recycle Although common, this three-worded phrase can be an effective tool if strictly followed. As a company, you can provide employees with reusable cups, which goes a long way in contributing to a cleaner and safer environment. For office communication, an office can go paperless and, if impossible, reuse the papers. When the maximum reuse threshold has been reached, they can be collected and sold to paper mills for processing. At the recycler’s company, some of the best practices to consider include; Separation of recyclable and non-recyclable wastes Buy more recyclable products where possible Adopt and sell more recyclable materials, especially if you’re in the construction industry Incorporate plants in the office space Plants can improve an office’s aesthetics and contribute to a greener environment. Companies continue to embrace open-spaced offices; thus, creating more room for more plants. The plant choice can be a strategic one where you can have insect repellant and contaminant removing plants. It can be a great stride than using chemical-based sprays as fresheners or keeping rodents and other insects away. Virtual workspaces and meetings Traveling is a huge contributor to the carbon footprint. And when a company has many physical meetings in different locations, they contribute to higher carbon emissions due to the travels. One way to reduce this is by embracing technology. A company can schedule to meet partners or clients virtually and still transact business. However, it might not be possible for all industries, but reducing traveling is vital. Further, a company may develop carpooling policies for the employees. The relatively small part each company plays goes a long way in creating a significant impact in the long run. Providing specific recyclable litter bins Companies can help in easing waste disposal and collection. They can provide specific litter bins for each type of waste, which helps encourage employees to be eco-friendly. Conclusion Many companies are eco-friendly and continue playing this role. The realization is that the small individual efforts will yield more significant results over time. If you’re pro-environment, you will join in these small ways to make the phrase go green a reality.
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Ways to Deal with Your Hyperactive Child

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Looking Out For Your Mental Wellbeing During Social Distancing

This global pandemic has brought humans into a situation we have never faced before. Social lives are disrupted but because of that our mental and physical health is in danger. You might not feel like it in the beginning, but our mental well-being is what we should be careful with. Remaining in your home for too long can affect your mental health and for some it might even cause mental health issues. Looking out for physical health and especially mental wellbeing, not just ours but the ones around us and the ones we love is very important. Let’s have a look at how you can do that. Connect Isolation does not mean you cannot talk with anyone. Loneliness can cause a big mental toll and several mental health issues. The best way to avoid that is connecting with friends and family. This is the time to take care of others and yourself. For instance, if you know that someone near your apartment or home lives alone, connect with them. There are several means to do that face to face chat, connecting on social media or video calling platforms. Know and connect with yourself, your family and friends because we need each other the most during this time. Being active It’s all good to get ready with your workout tank tops, shorts and working out at your home. In fact, working out is the best thing you can do to keep yourself physically and mentally healthy. But once a while, step outside. Get the workout hoodie and pants on to go for a run, or cycling, a walk, or anything else you like. If not just go, sit in a park or something. Because it is a social distancing time, so just don’t work out or run in groups. Stay away from crowded places. Go for a walk, run, or cycling early morning when most of the people would be at home. Do not forget to maintain a healthy diet, proper sleep and rest periods because they are equally important. Practice mindfulness Keeping yourself and your thoughts positive will help a lot to keep your head in the right place. Help anyone else you can do practice the same. Avoid panic situations, news, social media, brawls and fake news, do not forward any information which you do not know is authentic, but beware of the situation around you. Do not worry about the future and especially do not stress over it. Do not stock food and other important items anymore than you need. Practicing mindfulness might be hard at first but doing so will keep you from drowning. Working out, yoga, meditation, helping others, connecting with family and friends, enjoying life, etc. will help you keep calm. Learning Learning something new, something you wanted to learn, and rediscovering old hobbies are some things that will help you get through the situation. For instance, if you have a motorcycle or car learn how to repair it yourself. Try cooking, or learning an instrument, or singing and dancing. Set challenges and timelines to achieve those goals and enjoy yourself. Improve skills that might help you after this pandemic is over. Keeping yourself busy in positive things is the way to go. Teach your family new things and learn some from them. Help them with school work. Helping others This is the best time you can help someone in need. A little help from you can save someone’s life or make their day. Join some local communities, look around you, see what people need, spread happiness and remember to look out for your loved ones too. There will always be someone near you who can appreciate a helping hand. It can either be some food, help with something, or even helping others like a team. Support local businesses and people who are affected by it. Concerned about self-isolation and don’t want to go out? No worries you can provide virtual support. Even a letter or thanks or keep hanging we are here for you, makes a difference. Conclusion While the government is doing what it can to help the ones in need, hopefully. But we as individuals also need to take initiative. For instance, buying food or other needed items in bulk and stocking them is just wrong. To top that, some are selling the needed items for a high price. Take wellbeing as collective and help others by starting with yourself.
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How to Renovate a Room Full of Furniture: Best Practices

Room renovation projects are always exciting. You just can’t wait to see the big reveal! But while home remodeling projects are generally refreshing, they also entail some inconveniences – and this can be more pronounced when renovating a room full of furniture and stuff. Aside from the usual renovation woes, one of your main concerns is the proper handling and storage of your home furnishings. Unless you’re throwing old furniture away, you want to keep them in perfect shape. How do you do that? Here are some of the best practices for renovating and renovating a room full of furniture. 1. Consider all furniture in the renovation project Your future design should incorporate your existing furniture. Think of a furniture arrangement that will provide enough space, lighting, and mobility within the room. You should also allow time for moving the furniture out of the room. Ideally, you should start moving out of the furnishings a week before the start of the project. This gives you an ample amount of time to account for all furniture pieces, wrap each piece, and relocate them to temporary storage space. 2. Make a list of all the furniture It’s easier to account for all your furniture pieces if you have a record of all items. In your list, identify where the furniture will be stored, its contents, and/or detached parts. By having a record of all furniture items, you can easily locate them later on when you need to bring them back. If you’re hiring a moving company and/or a storage unit, having a record on hand will be useful. 3. Designate a storage space If your home has a room or space that is unused, such as a guest room, garage, or basement, it can be an excellent solution for the safekeeping of your furniture during the renovation project. Choose a space in your room that won’t likely be used anytime soon. Not only will it save you money, but it will also give you peace of mind knowing that the furniture pieces are safely stored within your premises. Home renovations can cost between $60 to $150 per square foot, and storage rental can add up to it. 4. Rent a storage container If your home has limited space, the next best option is to rent a portable storage container. According to a specialist at Toronto portable storage by Torex Moving, temporary portable storage is more cost-effective as you don’t need to transport your stuff to an off-site storage facility and back. Having a storage space right in your backyard offers convenience and flexibility, especially when you need to check on your items. It also lets you completely clear the room in time for the renovation. No need to wait for the truck or moving company. Once the storage unit arrives, you can move out of your stuff. Portable storage containers also ensure the safety and protection of your furniture against elements and the unknown. This will surely protect its value. 5. Hire moving labor Moving bulky stuff, even just to another room or a portable storage container, can be physically draining. If you cannot do this task on your own due to a hectic schedule or health concerns, consider hiring moving labor contractors. Don’t break your back relocating heavy furniture. Moving specialists can make the renovation process a breeze. They come equipped with safety gear and tools. They are also insured and licensed, so you don’t have to worry in case of problems during their work. To get the best rates, get quotes from several moving labor agencies for their in-home moving services. Typically, the average cost for a local move not exceeding 100 miles relocation is around $80-$100 per hour for two workers. 6. Store with a neighbor’s or nearby friend’s place If you are cutting on costs and don’t want to rent a portable container, consider storing your stuff in a nearby space, such as your neighbor’s, friend’s, or family’s home. This is recommended if you only need a small space, such as for excess pieces. Ideally, the alternate storage is a few blocks away from your home. This is to avoid costly transport costs. You can start moving your furniture pieces weeks leading to the renovation project. Ask around to see if anyone has extra space and is willing to lend you. However, be sure to inform them about the timeline so they can make adjustments if needed. 7. Consider self-storage If it is a major renovation that would take a long while and you do not have any space, you can always rent a traditional self-storage facility. This is particularly useful for storing large appliances and furniture, as well as boxes. You can either choose to rent a truck to transport your stuff or bring them to the facility on your own. Alternatively, some self-storage facilities provide free pick-up and delivery for an extra cost. If you don’t want any hassles, you can always opt to use this service. Just be ready for the costs.
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Sport and exercise in times of self-quarantine

The pandemic of COVID-19 is unprecedented worldwide. A robust social distance program is being introduced globally, which limits regular practices for individuals and governments around the world to demand people to remain healthy and at home. That means, of course, that most people (if not all) spend a great deal of time at home. These social distancing strategies mean that people have even fewer chances to be physically active, particularly if things like walking or cycling are limited (e.g. jogging, walking the dog, going to the gym). Moreover, these dramatic steps make sedentary at home too much simpler for several years. In certain aspects such as health and social welfare and emotional well-being of people across the world, the effects of this physical inactivity may be extremely probable. Why sports and exercise are important in COVID-19? In normal conditions, physical exercise is necessary for both. There are many reasons why exercise during the COVID-19 pandemic is particularly important: Exercise and sports strengthen the immune system: Study suggests that routine, modest intensity exercise will help combat body infections, like COVID-19. Exercise enhances the immune system. Exercise will help you burn more calories arising from lifestyle changes and offsetting the consequences of sedentary behaviors. Sports decreases tension and anxiety: Training is a tried and tested mood booster that will help adults lower the stress and develop strength. Exercise improves sleep: there is evidence that daily exercise makes sleep more easily and improves sleep efficiency — and it is also found that having a full night’s sleep improves the immune system. Exercise may be useful particularly for older and elderly adults such as diabetes, obesity, and heart disease. The periodic activity can lead to greater balance, stability, strength, mobility, and cardiovascular health. Moreover, it will improve vitality and well-being overall. Despite COVID-19 closures, how do I remain physically active? You can be involved in many respects, particularly though you chose not to go to a fitness center. For example, a new home training program may be initiated. According to the American Heart Association’s guidelines, adults should be subject to a minimum of 150 minutes or at least 75 minutes per week of physical exercise of medium intensity. Check with the doctor before you start a new home fitness routine whether you have a healthy illness or are an older adult. Your doctor should prescribe healthy exercises and tell you what kind of exercise should be avoided. Here are few tips for helping you move forward: Family Fitness: Exercise is an ideal family-friendly opportunity. The activities you and your family members can work together with include hikes, bike trips, salsa parties, yoga sitting and playgrounds, and backyard soccer games. Get out on the ground: to bike, ride, jog and walk will help you get the fresh air you need when you stay away from others. Don’t have time for a complete outdoor workout? Try splitting the preparation into many sessions lasting 10 minutes. You would be shocked how easily a pair of pricey walks will add up to a total exercise. Use this funny random exercise wheel to motivate your indoor fitness activity. Whether you like yoga, aerobic kickboxing, pilates, weight conditioning, bar, dance, or another form of workout, you can find a website that provides online videos. Follow the videos online for the fitness session. Many workout studios and other communities also provide immersive wellness content on demand. Take a simulated lesson, consider helping a local fitness facility or personal trainer by signing up for online fitness courses or workout sessions if you have financial means. Any personal trainers provide private virtual workouts geared to their individual desires, schedules, and interests.
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Average e-commerce conversion rate (and how to surpass it)

What’s the Average Ecommerce Conversion Rate?

How Can You Improve Your Conversion Rate?

Now You’re Ready to Grow Your Ecommerce Business

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