Why mobile billboards are the most creative advertising alternative for businesses

September 1, 2021

By using mobile billboards, you can increase the number of people who see your ad, reach larger audiences, ensure people see your ad, and reach your target audience with ease!

Mobile billboards are the best creative advertising options for your business!

Are you looking for different creative advertising options that can be more effective than your traditional newspaper ad, magazine article, popup on a web page, or poster in the city center? If so, consider using mobile billboards to make your business stand out among the rest!

By grabbing someone’s attention, you can increase the likelihood that they will try to use your product or service in the future. If your advertising is not eye-catching, your money will be wasted – and your business will suffer.

But what are mobile billboards? Why are they effective? Why are they the best creative advertising options for your company? Compared to other options that are static and immovable, mobile billboards are a memorable and unique way to catch someone’s attention. It has been proven that 97% of people remember a mobile billboard when compared to an ad that is static on a computer or smartphone.

Reach larger audiences

One of the main reasons why using mobile billboards is the best choice as creative advertising options is that they can reach large audiences since they are travelling distances. Instead of being one place, which may not be the best spot for foot or car traffic, mobile billboards can hit all of the places easily – pedestrian areas, areas with high traffic, and residential areas. By being able to move and be on the go, it can reach a much wider audience.

Target specific rates

The second reason to use creative advertising options and mobile billboards is that you can target exactly where you want to go and who you want to reach. By using mobile options instead of static signage, you can focus on a specific subset of areas that are most effective for your business, such as neighborhoods with families, high-traffic areas with a lot of cars, socioeconomic areas of your target market, and events that focus on your ideal customers.

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Know where your advertising is working

The third benefit of using mobile billboards as creative advertising options is that you can know and understand where your advertising is reaching, where it is working, and who is relating to your advertising. By being able to track the vehicle with the GPS, you can see where they are going, who is viewing your ad, and who is responding well to your advertising. Being able to control the movement of your advertising gives you control over who will see your ad and who is responding well to the marketing tactics.

You have to see it!

The final event of using mobile bilberries is that people have to see it! If a car drives past them, they inadvertently see what is on it without even thinking about it – this way, your ad will automatically be unconsciously seen by thousands of people per day!

Conclusion

If you are trying to use new forms of advertising, like creative advertising options that are more effective than the typical alternative, you may find that the money and effort you spend on these options are much more far-reaching!

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A 17-year-old boy died by suicide hours after being scammed

The FBI says it’s part of a troubling increase in ‘sextortion’ cases Ryan Last received a message on a school night in February from someone he believed to be a girl. Within hours, the 17-year-old, straight-A student and Boy Scout had died by suicide. “Somebody reached out to him pretending to be a girl, and they started a conversation,” his mother, Pauline Stuart, told CNN, fighting back tears as she described what happened to her son days after she and Ryan had finished visiting several colleges he was considering attending after graduating high school. The online conversation quickly grew intimate, and then turned criminal. The scammer — posing as a young girl — sent Ryan a nude photo and then asked Ryan to share an explicit image of himself in return. Immediately after Ryan shared an intimate photo of his own, the cybercriminal demanded $5,000, threatening to make the photo public and send it to Ryan’s family and friends. The San Jose, California, the teen told the cybercriminal he could not pay the full amount, and the demand was ultimately lowered to a fraction of the original figure — $150. But after paying the scammers from his college savings, Stuart said, “They kept demanding more and more and putting lots of continued pressure on him.” At the time, Stuart knew none of what her son was experiencing. She learned the details after law enforcement investigators reconstructed the events leading up to his death. She had said goodnight to Ryan at 10 p.m. and described him as her usually a happy son. By 2 a.m., he had been scammed and taken his life. Ryan left behind a suicide note describing how embarrassed he was for himself and the family. “He really, truly thought in that time that there wasn’t a way to get by if those pictures were actually posted online,” Pauline said. “His note showed he was absolutely terrified. No child should have to be that scared.” Law enforcement calls the scam “sextortion,” and investigators have seen an explosion in complaints from victims leading the FBI to ramp up a campaign to warn parents from coast to coast. The bureau says there were over 18,000 sextortion-related complaints in 2021, with losses in excess of $13 million. The FBI says the use of child pornography by criminals to lure suspects also constitutes a serious crime. The investigation into Last’s case is ongoing, Stuart and the FBI tell CNN. “To be a criminal that specifically targets children — it’s one of the deeper violations of trust I think in society,” says FBI Supervisory Special Agent Dan Costin, who leads a team of investigators working to counter crimes against children. According to Costin, many of the sextortion scams reported to the FBI are determined to be from criminals on the African continent and in Southeast Asia. Federal investigators are working with their law enforcement counterparts around the world, Costin said, to help identify and arrest perpetrators who are targeting kids online. One challenge for the FBI: many victims of sextortion do not report the incidents to law enforcement. “The embarrassment piece of this is probably one of the bigger hurdles that the victims have to overcome,” said Costin. “It can be a lot, especially at that moment.” But investigators urge victims to quickly contact law enforcement, either online or at their local FBI field office. Medical experts say there’s a key reason why young males are especially vulnerable to sextortion-related scams. “Teen brains are still developing,” said Dr. Scott Hadland, chief of adolescent medicine at Mass General in Boston. “So when something catastrophic happens, like a personal picture is released to people online, it’s hard for them to look past that moment and understand that in the big scheme of things they’ll be able to get through this.” Hadland said there are steps parents can take to help safeguard their kids from online harm. “The most important thing that a parent should do with their teen is trying to understand what they’re doing online,” she said. “You want to know when they’re going online, who they’re interacting with, what platforms they’re using. Are they being approached by people that they don’t know, are they experiencing pressure to share information or photos?” Hadland said it’s also critical that parents specifically warn teens of scams like sextortion, without shaming them. “You want to make it clear that they can talk to you if they have done something, or they feel like they’ve made a mistake,” he said. Ryan’s mom agrees. “You need to talk to your kids because we need to make them aware of it,” Stuart said. Still grieving the loss of her son, she is channeling her family’s pain into action and honoring Ryan by speaking out and telling his story. She hopes that doing so will help save lives. “How could these people look at themselves in the mirror knowing that $150 is more important than a child’s life?” she says. “There’s no other word but ‘evil’ for me that they care much more about money than a child’s life. I don’t want anybody else to go through what we did.” Read more at cnn.com
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Five Reasons Businesses Should Invest in China

China’s immense size and astronomic population size have long been attractive to world traders. From silk merchants traveling the Silk Road in the Middle Ages to the huge international investments of recent decades, the People’s Republic of China has long lured business-savvy minds. In the late 1970s, China took its Great Leap Forward and transformed its sluggish domestic economy into a lively and enticing socialist market economy. In 2019, China’s GDP grew to US$14.5 trillion. Cementing the countries place among the leading world economies. Foreign direct investment and China The Ministry of Commerce of the People’s Republic of China valued Foreign Direct Investment (FDI) in 2019 at US$138 trillion. Coming from a total of 40,888 FDI projects. For the Chinese economy, FDI is big business and since 1978 China had worked hard to encourage FDI and grow their domestic and international markets exponentially. Five factors to consider when investing in China For business leaders, China is an extremely desirable option for FDI. China is enjoying a significant bounce back from the shock of the pandemic, making it even more desirable in uncertain times. Whether you are planning to go it alone or use a global business consultancy firm to help, we take a look at five factors to consider when making a foreign direct investment in China. Availability of capital During the boom years before The Great Recession of 2008, surplus investment funds were flowing freely to emerging economies. China was chief among them. Surplus investment funds have helped to increase the capital wealth of many Chinese people, who now have higher spending power domestically. A very desirable factor for businesses looking to invest in China. Competitive markets On the world economic stage, China has outpaced and outmaneuvered many other emerging economies to become a world leader. Its infrastructure network has been a key driver in its success, helping goods and people move easily around the country. China’s commitment to innovative initiatives and development add to its attractiveness for FDI. Financial incentives The government of China actively promotes investment in commercial and entrepreneurial activities. To aid investment, there are numerous financial incentives such as tax breaks, grants, and subsidies available for businesses that invest in China. These incentives can boost profits and aid in a business’s growth in the Chinese market quickly. Stable government China’s communist party has been one of the longest-standing governments in the world. Leader Xi Jinping has been at the forefront of China’s success for the best part of two decades. The stability of his government makes China a perfect option for business FDI. Size of the domestic market China’s estimated 1.4 billion citizens make up the largest domestic market in the world. For businesses, this offers an exceptional opportunity to reach hundreds of millions of consumers easily. Using FDI as a way into the Chinese domestic market is good business sense. No matter your business reasons for making foreign domestic investments in China, with the support and guidance from a leading consultancy firm, you could reap the benefits of a booming world economy.
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Bitcoin hit $8,000 again. What’s behind the rise

Bitcoin has traditionally been considered risky, says Dan Held, co-founder of Interchange, a firm that advises companies on how to manage cryptocurrency assets. Dan Held said, referring to Bitcoin, that the currency’s resurgence may be the first hint that it weights a “risk-off” trade — an investment seen as a safer bet when markets are turbulent, like bonds or gold. After all, the currency surged in value on Monday as the Dow fell 617 points, perhaps suggesting that investors have turned to Bitcoin as a safe haven asset. “It’s Bitcoin’s moment to shine when people momentarily give up on the government or the banking system,” Held added. But the Bitcoin rally didn’t end when the markets were plunging. The currency continued to climb early Tuesday even as the major indexes did well, and it held steady for much of the day. That could have been because Monday’s Bitcoin trading frenzy spurred additional investor interest, said James Putra, head of product strategy at brokerage firm TradeStation Crypto. “When the market started to rise, it drew more people in,” Putra said. “Larger players started to take bites out of the marketplace; it’s a common and familiar approach.” Still, Bitcoin has been here before. It hit $20,000 in December 2017 before crashing the next year. Some experts called the downturn a correction after a period of “speculative mania.” The currency also faced accusations of price manipulation: Two academics at the University of Texas at Austin studied the possibility that Bitcoin had been manipulated and said they found evidence that it had been during its massive 2017 run-up. The shadow of price manipulation continues to loom over Bitcoin. “Manipulation could very well be behind the recent market moves. To act like Bitcoin and cryptocurrency prices are purely driven by supply and demand of little traders ignores the specific mechanics of this marketplace,” said John Griffin, a finance professor at the University of Texas at Austin and one-half of the duo that penned the paper on price manipulation last year. “It would not be a stretch nor surprising to find that manipulative activity is behind the recent run-up when the underlying market mechanics are similar to before,” Griffin added. Griffin isn’t the only one with that suspicion. “I don’t think anyone knows what this is due to,” said Tim Massad, former chairman of the US Commodity Futures Trading Commission, speaking about the latest rally. “But you worry that manipulation could be a contributing factor given the lack of regulation and transparency in this market compared to other markets.” Massad said he lauded the Securities and Exchange Commission for stepping up oversight of cryptocurrency, but added that “you still have gaps in regulation.” Another, simpler explanation for the price rise: It’s Blockchain Week, an unofficial holiday for Bitcoin. The event, also called Consensus 2019, draws in more buyers for Bitcoin and other major currencies, according to Lennon Sweeting, the director and head trader of Coinsquare, a Canadian cryptocurrency trading platform. There’s also the fact that Bitcoin and blockchain — the underlying technology that acts as a public ledger — have steadily become more mainstream. JPMorgan Chase (JPM), the nation’s largest bank, announced a new digital coin earlier this year. JPMorgan and Microsoft (MSFT) recently announced plans to partner and expand on blockchain platforms. And ICE (ICE), the owner of the NYSE, launched a futures exchange for Bitcoin and other cryptos. All of that could make the digital currency and its technology appear more credible to investors. And it gives Bitcoin’s backers a reason to remain optimistic. “The $10,000 mark remains firmly in sight over the coming months,” said Vaibhav Kadikar, founder and CEO of a decentralized prediction market platform, CloseCross. “And the possibility of surpassing the previous high in the coming half year still remains.” Read more at CNN.com
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Mistakes to Avoid When Hiring an Employee

When it comes to hiring an employee, there are a lot of potential mistakes that can be made. From not having a clear idea of what you’re looking for, to not checking references thoroughly, there are plenty of ways to mess things up. And if you make any of these mistakes, it can end up costing you time and money down the road. We’ll take a look at some of the most common hiring mistakes, and we’ll discuss how to avoid them. So whether you’re about to start your search for a new employee, or you’ve been through a few rounds of interviews and still haven’t found the right person, read on for some helpful tips. Not Using Technology In The Recruitment Process In today’s day and age, there’s no excuse for not using technology in the recruitment process. There are plenty of online tools that can help you find candidates, and there are even more that can help you screen them. Not to mention, there are several ways to use social media to your advantage when it comes to recruiting. If you’re not using any of these tools, you’re likely missing out on some great candidates. The recruitment team behind Solutions Driven indicated that working with a recruitment agency will help ensure you’re using the latest technology in your recruitment process. For example, they can help you post your job on the right platforms, and they can also help you screen candidates using their software. Not Having a Clear Job Description When you’re hiring someone, you must have a clear idea of the job that you want them to do. This may seem like an obvious point, but you’d be surprised how many employers don’t take the time to think about what they need from a new hire. Sit down and make a list of the tasks that you need this person to perform. Be as specific as possible. Once you have your list, you can use it to create a detailed job description. This will help you attract candidates who are a good fit for the position, and it will also make the selection process easier. Additionally, a detailed job description will help you avoid any legal trouble down the road. Not Checking References Thoroughly When you’ve found a candidate that you like, it’s important to check their references thoroughly. This is often one of the most overlooked steps in the hiring process, but it’s also one of the most important. Don’t just take the references at their word – actually call them and ask questions. Find out if the candidate is truly as good as they seem, and see if there are any red flags that you should be aware of. It may take some extra time, but it’s worth it to make sure you’re not making a mistake. References also provide an opportunity to ask more detailed questions about a candidate’s skills and experience. Not Asking The Right Questions When you’re interviewing candidates, it’s important to ask the right questions. This will help you get a better sense of who they are, what they can do, and how well they’ll fit into your company. Avoid asking questions that are too personal, or that could be seen as discriminatory. Instead, focus on questions that will help you assess their skills and experience. If you’re not sure what questions to ask, there are plenty of resources available online. Additionally, working with a recruitment agency can help ensure you’re asking the right questions. They can provide you with a list of questions to ask, or they can even conduct the interviews for you. Not Making a Decision Once you’ve interviewed all of the candidates, it’s important to make a decision and move forward. If you wait too long, you run the risk of losing out on the best candidates. Additionally, dragging out the process can be frustrating for everyone involved. If you need some help making a decision, there are plenty of resources available online. You can also reach out to your network for advice, or you can work with a recruitment agency. They can help you assess the candidates and determine who is the best fit for the position. Not Following Up With Candidates After you’ve made your decision, it’s important to follow up with the candidates. This is a courtesy that you should extend to everyone who applied for the position, even if they weren’t selected. Let them know that you appreciate their interest, and thank them for their time. Additionally, provide feedback on why they weren’t selected so that they can improve their chances in the future. If you don’t follow up with candidates, you run the risk of damaging your company’s reputation. Not Training Your New Hire Once you’ve found the perfect candidate and brought them onboard, it’s important to properly train them. This will help them be successful in their new role, and it will also help them feel like they are a valuable part of your team. There are several different ways to train your new hire, so take some time to figure out what will work best for your company. You can provide them with written materials, have them shadow another employee, or have them participate in online training courses. Whichever method you choose, make sure you give them the tools they need to be successful. Not Checking In Regularly After you’ve hired and trained your new employee, it’s important to check in with them regularly. This will help you ensure that they are settling into their new role and that they understand their responsibilities. Additionally, checking in allows you to provide feedback and answer any questions they may have. Checking in doesn’t have to be a formal process, but you should make sure you do it regularly. There are a few key things to avoid when hiring an employee. First, don’t make any hasty decisions. Take your time to interview multiple candidates and ask the right questions. Additionally, follow up >>Read more
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How to buy a laptop in the USA with delivery?

Buying a laptop in the USA is not the easiest job. Because of this, it is better, instead of figuring it out yourself, to contact transport companies that have everything you need to do such work. But it is worth understanding that, since there are sanctions, the delivery can last much longer than it lasted before. Buy a laptop from the United States under sanctions Many people ask how it is possible to buy a laptop from America in 2022 because of the sanctions imposed by other countries. There are always options, but they may take more time and resources than there were before. How to order a laptop from the USA by mail? All marketplaces of the world work as usual, which is why ordering new electronics and technical equipment will not be a problem. Difficulties may appear when you specify the delivery regions. To begin with, you should familiarize yourself with the recently appeared scheme to buy a laptop from the United States under sanctions: If the online store does not allow you to use delivery services, then you can resort to the help of third-party warehouses in America and deliver the goods through them. To get access to some online stores, you need to resort to a VPN. Of course, it is necessary to choose the local localization and the type of currency. At the same time, the laptop should not cost more than it originally cost. At the same time, the laptop should not cost more than it originally cost. The export of laptops from the USA is allowed only with the provision of a special form for export. To pay for the purchase, you need to fill out a special declaration. If you are not sure whether it is possible to order a laptop from the USA, you should consult before doing so. Some models may be banned from import. Laptop delivery from the USA As you understand, it will take a lot of time to order a laptop from the USA. Of the main features of delivery, you will need to pay attention to these: delivery times may be longer than before – this is due to the fact that transport schemes have changed; It is still possible to buy goods in online stores, but it is better to do it through special warehouses in the USA; Goods available for delivery can be constantly updated, it needs to be constantly checked; Prices, of course, will also differ from the usual ones, when ordering goods, you need to remember this. Ordering a laptop from the USA by mail is a complex action that requires a lot of effort and considerable investment. Specialists are doing everything so that customers can continue using modern technology, and make purchases the way they are used to. It is necessary to remember and follow the rules so that the delivery takes place as quickly and safely as possible. Direct orders from online stores in the USA are not possible. It would be better to trust professionals to avoid potential difficulties. You can simply place an order and wait for further guidance. In US stores, you can order any laptop to make a good gift for yourself and your family!
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Why mobile billboards are the most creative advertising alternative for businesses

Mobile billboards are the best creative advertising options for your business!

Reach larger audiences

Target specific rates

Know where your advertising is working

You have to see it!

Conclusion

Like it? Share it with your friends!

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