Across the state, numerous liquor authorities permit restaurants, distillers, and bars to sell alcohol products off-premises, thus making the delivery of alcohol available to consumers in an unprecedented way. Purchasing goods online is a lascivious behavior being established considerably by consumers.
Nowadays, consumers prefer and spend the best part of their time looking for products online and placing orders. Research demonstrates that consumers find it essential to avoid the journey down the liquor store and instead order their preferred drinks online.
As the pandemic encroached into 2021, it forced each person to maintain social distancing and personal hygiene (Huckle et al., 2021).
The delivery service has ensured no contact between people by enabling them to make contactless orders. The fact that the consumers have adequate access to the internet and technology today makes it possible for them to depend on the delivery services, thus availing contactless orders.
Alcohol delivery services have made it possible for liquor stores to provide alcohol internationally without having any restrictions to serve the consumers only locally. Global access marks another advantage of alcohol delivery services to liquor stores (Jugdoyal, 2021).
Alcohol delivery service has also saved consumers’ time since there is no need to stand in the queue for long periods and wait for their turn. The delivery services have helped reduce contact, thus reducing the spread of the virus.
Alcohol delivery service has played a significant role in 2021 as it has added revenue to every sale. This is because if the consumer were to order some beers, they would add some staff such as pizza to their order, thus adding revenue to each sale, which is an advantage to the suppliers and stores.
The lockdown has given restaurants, bars, pubs, and suppliers an opportunity to claim a share of the delivered drink markets to each consumer, including supermarkets. Alcohol delivery has grown significantly in 2021, thus posing an advantage to both the supplier and the consumer.
References
Huckle, T., Parker, K., Romeo, J. S., & Casswell, S. (2021). Online alcohol delivery is associated with heavier drinking during the first New Zealand COVID‐19 pandemic restrictions. Drug and alcohol review, 40(5), 826-834.https://onlinelibrary.wiley.com/doi/abs/10.1111/dar.13222
Jugdoyal, A. (2021). Tackling alcohol harm in the COVID-19 era. https://www.magonlinelibrary.com/doi/full/10.12968/gasn.2021.19.Sup6.S3