Typography Tips: 5 Things to Consider When Choosing a Font for Your Brand

May 25, 2023

You don’t need to work for a creative design agency to understand typography and its importance in branding. However, many entrepreneurs fail to pay attention to the details of typography, assuming that content in any font will work as well.

What these business owners are missing is the fact that typography is a nuanced, non-verbal form of messaging that can work with your other brand elements, to deliver a consistent, memorable, and enticing experience for your current and prospective customers.

To ensure you get the most out of this subtle yet powerful design tool, keep the following five tips in mind.

1. You need to understand your brand identity

To be able to make effective decisions on anything related to branding, you need to have a thorough understanding of your brand personality. This means knowing who you are, what your mission and values are as a company, and who you intend to reach with your products or services.

Once you’ve painted a clear picture of your brand’s character, you’ll be better equipped to choose a font that nonverbally communicates your company’s tone.

2. Your font style and color should match your brand’s character

You will likely find dozens of fonts that you are drawn to. However, they may not be a good match for your brand personality. The same goes for the colors you use.

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You may love vibrant fall colors like red and orange, but if you sell eco-friendly bedding, these colors may not be a good match for your calm and serene brand tone. Similarly, you may love bold, modern fonts, but if you make wedding cakes, you may need to focus on softer, more ethereal fonts.

3. Text must always be easy to read

If you were to do a quick search for “ethereal fonts,” you’d find an abundance of styles that would work beautifully for a wedding cake designer. However, you’ll also notice that quite a few of them are lovely but incredibly difficult to read.

This is a cardinal sin in the world of typography.

Hard-to-read fonts create friction between customers engaging with your brand and making a purchasing decision.

As any marketer will tell you, the sales funnel is the last place you want to create friction. So, as attached as you might be to a unique, creative font, if it makes your content even a little bit hard to read, you need to ditch it in favor of a clearer alternative.

4. Experiment with different font sizes, kerning, and line spacing

Typography is about far more than font selection. It is a multidimensional approach to lettering that allows you to control how users navigate your website, app, emails, and other communications.

By playing with different font sizes, kerning, and line spacing, you can create visual hierarchies that guide the reader’s eye.

Not only does this help you craft an effective user journey, but it also takes the work out of reading for your customers. Well-crafted typography can give readers a sense of ease and enjoyment that keeps them coming back to your brand for more.

5. Play with different font pairs

Experimenting with different font pairs can help you create contrast and visual interest in your designs. Just be careful not to go overboard. Too many different font types can feel chaotic and disorderly, so stick with two that complement each other well.

Font selection may seem like a mundane task. However, we hope this article has revealed just how much depth there is to be found in typography. Get to know your brand, develop its personality, and experiment with typography to give it extra dimensionality.

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How to Find the Most Suitable Custom Gear in New Zealand to Promote Your Small Business

A small business owner needs the right environment, team, and tools to succeed. On the environment front, a place like New Zealand is the type to set up a base in. The country offers a developed free-market economy with multiple industries like manufacturing, construction, agriculture, tourism, etc., meaning there’s no shortage of B2B clients for startups operating in that space. B2C-oriented small businesses are not left behind either. With its gross national income at $62,874 (2020), New Zealand offers a market with an appetite for all sorts of goods and services. There is also a GDP of $206.93 Billion (2019), with a growth rate of 5.9% (2021). In other words, the country offers a fertile ground for any small business to prosper. For a small business, a robust and comprehensive marketing strategy is vital for growth and survival reasons. To that end, there are many tools at its disposal, like promotional products that are customizable. Online retailers of such products like Custom Gear New Zealand offer a virtually unlimited selection of promotional products for small businesses. How to Know What to Give Building brand awareness and value via promotional products is a time-tested strategy that still works wonders. People always need some item or the other that they would’ve not bought for some reason or the other. Custom Gear New Zealand can help your business choose just such a product to plug that gap in their lives and that of your brand awareness, with careful product selection techniques and options. Knowing the Self What does your brand stand for? What are its goals, mission, and vision? What is the message you want to send to your prospect with your selection of the product? The answers to these and similar questions will be the crucial guidance factors towards your custom gear selection. Study the Market Some market research regarding what your target audience wants can help get you the product that will work best for your brand. Conduct your market survey or read material related to it to gain the required information. Browse for the Products With an idea of suitable gift items in mind, start searching for them in the market. Online providers tend to have a vast array of products to select from, so they are a good start. Thoroughly scan through the inventory until you find the products you are looking for or something similar. Note down its attributes like cost, size, material, minimum order quantity, etc. Look at multiple retailers’ sites for similar offerings that could better suit your needs and budget. Research about the Provider While screening for the product, remember to scrutiny the seller as well. Check the retailer’s credibility via various means like testimonials, reviews, ratings, comments, etc. Peer at the manufacturer and import information of the products on sale. Enquire about their delivery options like dates, quantity, extra services such as gift-wrapping and logo printing. Select a provider that does all you need at a reasonable budget and timeline. Custom Gear New Zealand lets small business owners relax when it comes to promotional products. With suitable selection techniques applied, products will catapult small business brand image to new heights and places.
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Athletic figure with steroids?

Bodybuilders always stand out brightly from other athletes with spectacular figures. What is their secret? In vigorous training? Yes, exercise complexes also have a positive effect. However, with the help of only them, one does not achieve such muscle relief. Athletes “add” them not so much with classes, but with special preparations. For example, strombafort, ramimed, danabol, which can be bought in specialized sports stores, are often used by bodybuilders. With the help of a steroid, the athlete’s figure quickly takes on the desired shape. By the way, the drug is especially often used during preparation for competitions and contests. It helps to bring the body into optimal shape. Do not think that you can use steroids at your own discretion. This is a specific drug, and therefore the athlete should not deviate from the doses suggested by the manufacturers. If you recklessly increase the amount of the drug taken, you can cause serious damage to your health. Therefore, do not force things, but pump your muscles gradually, focusing on the instructions of the manufacturer. Can this drug be used by other athletes? For example, boxers or swimmers? Yes, there are no restrictions in this regard. This drug, with a mono course, does not provoke a set of muscle mass, which is beneficial to athletes. Of course, adherents of other sports use it in smaller dosages. This is explained by the fact that they are not interested in drawing muscles. Their task is to increase their endurance, improve power performance. And what preparations are provided for burning excess fat? In this case, you can buy ephedrine at a steroids shop that helps you lose weight quickly. This drug not only burns body fat but also reduces appetite. Thanks to these effects, ephedrine has become quite popular in recent years among athletes. It is used during drying in order to quickly give the body the desired shape. Does an athlete lose strength during a mono course? No, the drug has an important quality – it increases the efficiency of the body. This allows you to keep training at the same intensity. Of course, like any other drug, ephedrine must be used carefully, strictly following the manufacturer’s instructions. Do not experiment with dosages to try to boost your performance or to get the fit you want. To achieve the desired effect, it is quite enough to drink the drug in the doses indicated on the package. Are there any drugs in the range that can add muscle mass? Of course, there is a whole line of such steroids. They are highly sought after by bodybuilders and are often used by other athletes. True, representatives of other sports areas solve other problems with their help – they strengthen muscles, joints, and bones, improve tissue regeneration, fight post-workout pains, increase endurance and strength. Also, some steroids help improve immunity and metabolism. This is also beneficial for the body of athletes.
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Study shows: Nuking an incoming asteroid could actually work

Firing a nuclear warhead at an asteroid on a collision course with the Earth could stop 99 percent of it from hitting the planet, according to a new study. Every two years the Center for Near-Earth Object Studies at the NASA Jet Propulsion Laboratory in California runs a simulation on the result of an asteroid impact. In this year’s scenario, a fictional 329ft (100m) asteroid, dubbed 2021 PDC, wasn’t detected until it was only six months from hitting the planet – not enough time to send up a spaceship to nudge it, or take any action on the planet to save many lives. However, new research by Johns Hopkins University, in Baltimore, Maryland, found that a megatonne nuke, exploding near the surface of the asteroid, would destroy it without leaving thousands of large fragments still heading for the Earth. ‘If we employ a robust nuclear disruption technique by at least one month before impact, we can prevent 99 percent or more of the impacting mass from hitting the Earth,’ study lead author Patrick King told Gizmodo. How it would work? A large one megatonne nuclear warhead would be fired from Earth to the asteroid heading for the planet. This is 50 times more powerful than Little Boy, which was dropped on Hiroshima by the US in 1945. It would be set to detonate just above the surface of the asteroid. This would send a shockwave that should rip the space rock apart, causing it to fragment into thousands of much smaller pieces. Experts tracked the likely trajectory and found if the nuke went up two months before the rock was due to hit the Earth, 99 percent of fragments would miss the planet. It is likely that the one percent that arrived should break up in the Earth’s atmosphere, causing no damage. This is an idea that has become a staple of Hollywood disaster films, most famously in the 1998 movie Armageddon, in which Bruce Willis and a crew of deep-core drillers are sent up to a giant incoming asteroid to blow it up. Unlike in Armageddon, the Johns Hopkins University team believes it would be enough to just fire the nuke at the asteroid from the ground – no need to get Willis out of retirement. This isn’t the first time NASA, or other planetary scientists, have investigated the idea of using a nuke to destroy an incoming asteroid, but the team looked at the potential path of the many resulting fragments. Previously, it was thought that even if we did succeed in blowing up a large space rock, some of the fragments would still be large enough to destroy cities and cause mass destruction. Simulated exercises in May, funded by NASA, found that even firing a nuke at a space rock six months before it hit the Earth wouldn’t bring it down. However, the team from Johns Hopkins disputes these findings, taking a much closer look at the nuclear explosion and fragments caused by it ‘going up’. To understand the true path of fragments from a destroyed asteroid, the team simulated their resulting orbit and trajectory, tracking them from the detonation of a megatonne nuke, through to their resulting orbit around the sun. The team included the impact the gravity of other planets in the inner solar system, such as Venus and Mars, might have on their trajectory and whether it could nudge them into hitting the Earth. Their simulation found that this massive bomb, 50 times more powerful than Little Boy, which destroyed Hiroshima in WW2, would do the trick if ignited near the surface of a 328ft (100m) space rock on its way to the Earth. They tested their findings at five different distances from the planet, finding it worked in all cases – so would be a viable option for last-minute arrivals. Obviously, the more in advance of the impact the nuke is fired, the better, as it further reduces the volume of incoming materials, they found. An asteroid is a large chunk of rock left over from collisions or the early solar system. Most are located between Mars and Jupiter in the Main Belt. A comet is a rock covered in ice, methane, and other compounds. Their orbits take them much further out of the solar system. A meteor is what astronomers call a flash of light in the atmosphere when debris burns up. This debris itself is known as a meteoroid. Most are so small they are vapourised in the atmosphere. If any of these meteoroids make it to Earth, it is called a meteorite. Meteors, meteoroids, and meteorites normally originate from asteroids and comets. For example, if Earth passes through the tail of a comet, much of the debris burns up in the atmosphere, forming a meteor shower. The larger the asteroid heading for the planet, the more in advance you’d need to fire the nuke in order to limit large fragments from still causing untold damage. It is still possible to have 99 percent of the resulting fragments of a large asteroid miss the Earth, but you’d need to hit it six months in advance, rather than one or two months with a smaller rock. ‘We employed several approximations in order to make the study feasible, but we believe that we have captured the essential physics necessary to make general observations about nuclear disruption as a technique,’ King told Gizmodo. ‘Much of our uncertainty is driven by our inherent uncertainty in the properties of the asteroids themselves; we definitely need to support more space missions to investigate their properties in more detail.’ It wouldn’t always be a viable option, according to King, who said there is always a possibility of many smaller pieces still hitting the Earth, causing worse problems than a large impact. ‘By making several fragments instead of one single impactor, it is possible that we multiply the threat,’ he wrote in the paper. ‘On the other hand, disruption has its own advantages, and a disruption could succeed >>Read more
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How often should you visit a dentist?

Most of us go to the dentist only when we are in pain or facing some other problem that is causing us some inconvenience. Oral hygiene is very important and a good smile makes you feel confident, so it is important that we take preventative measures. Brushing twice a day and cleaning between your teeth using a piece of floss is an important part of daily oral healthcare, but there are some problems that can be identified by you. You need to visit a dentist to make sure that you are entirely healthy because good oral health can prevent many diseases. How often should you visit a dentist in Bayswater? It is suggested that you should visit a dentist twice a year or once every 6 months, but there is no scientific evidence that supports this. It actually depends on a variety of factors like your medical condition or oral health. Searching for dentists Bayswater for a personalized dental treatment solution? At The Smile Clinic ensure a patient-focused service that’s tailored to meet the needs of each of our patients individually. However, for regular checkups and cleaning, you can visit dentists or dental hygienists once every six months. Ask your dentist how often you need to visit the office for a checkup and make sure that you get your checkup and treatment done on the date given otherwise you might have to spend long hours in the dentist’s chair. It would definitely cause you a lot of inconveniences and cost you a lot of money. There are some problems like cavities and gum diseases that you cannot feel or identify with on your own. Before you know it, that problem could get a lot worse. So, it is important that you do not skip appointments. There are people who might have to visit the dentist more often than others. They are Pregnant woman People with a weak immune system People with cardiovascular or heart diseases Smokers People prone to gum diseases, cavities, or plaque During a dental checkup, the dentist asks a lot of questions related to your lifestyle and habits in order to find out the problems that you might be at risk of facing in the future. They also do a thorough check-up of your teeth, mouth, and gum to identify any problems like cavities, cracks, chips. If they suspect anything, they will alert you and suggest the proper treatment. Regular visits to the dentist are a preventative measure. Oral cancer can be cured if it is identified and treatment is started at the proper time. There might be some other problems that could turn into serious issues in the future. He might also clean or scale your teeth. The dentist would also give you advice on how to improve your oral hygiene so that you could avoid frequent visits to the dentist and take proper care of your overall health. They will also tell you when you would need to visit again. No one wants to be in pain or feel unconfident about their smile, so make sure that you do not miss your appointment with the hygienist. It is as important as your regular health check-up.
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General maintenance guide for timber windows

How to maintain timber windows Natural wood is one of the most flexible and beautiful materials used to create windows and doors. They can have different designs, from minimalist and practical to more sophisticated. In the Scott James company, you can order windows to fit perfectly with your mansion design. Particular attention should be paid to double-glazed windows installed in houses of historical value. The wood is not strong enough, so it must be carefully maintained. Maintenance includes regular cleaning, painting, and other works to preserve the aesthetic look and functional characteristics of wooden sashes. How to clean your timber The production of windows includes multiple production steps, and the final one is applying a layer of preservative and a primer, after which the window is painted with microporous paint. Such a coating lasts up to 8 years without additional maintenance. Painted windows should be cleaned from both the inside and the outside. Use the following guidelines to clean out dirt from the inside: wipe the dust from the windowsill and the edges of the glass near the frame; use glass cleaner solution; it must be sprayed onto the surface and wiped with a microfibre cloth; after it dries, take a newspaper, crumple it and wipe the glass to add extra shine; to remove stubborn stains that haven’t been affected by the detergent, mix two tablespoons of dishwashing gel into a bucket of warm water and remove any remaining dirt. The street side of windows should be washed on a cloudy day. When sunlight hits the surface of the freshly washed glass, moisture evaporates much faster, resulting in streaks. To wipe the glass, use a solution of water and dishwashing detergent. Start cleaning from the top sash, adjusting the frame height. Use a scraper to additionally clean the glass by making horizontal movements. After removing dirt, wipe the glass surface with a dry cloth. Next, use a sponge to clean the frame, remembering to dry its surface. The windows care shouldn’t be performed more than several times a year. Such measures will allow you to get rid of dust, insects, and dirt that damage the coating, as well as prevent fungus. The fabric for cleaning must be lint-free because it can cling to wooden parts. Thoroughly remove the residual detergent and dry the surface to prevent the frame from rotting. Remember to clean the ventilation holes too. How to check and lubricate the hardware Windows have fittings that allow the sashes to move. You can forget about them during maintenance, but it is very important to inspect hinges, joints, and cords, which must always remain in working order. Checking the hinges is necessary to avoid loosening the screws. If they get stuck when you open windows, use WD40 to soften it. Hinge lubrication is required once a year. It is also worth making sure that the cords are intact. If the cord becomes thinner or breaks, it’s easy to replace it yourself or contact professionals who can do it. There are latches in the windows, which are locking devices located on the vertical sash frame. They need to be regularly lubricated to facilitate the normal operation of the retainer. Don’t use a lot of oil on them. Don’t forget about the window openers, which also require maintenance. It is enough to wipe them with a soft cloth to ensure cleanliness and a neat look. Don’t use harsh abrasives to clean windows, they can deform or discolour the surfaces. Painting and draught-proofing Before treating wood window frames, find out which finish has been used before. They have varying lifetimes, so it is important to start work before the coating starts to deteriorate. If a three-layer white paint was applied to a wooden frame, it will last up to 6 years without additional painting. If the window is installed in highly humid places, this period may be reduced. A translucent coating lasts a little less, up to 4 years. Apply two layers of new paint. Read recommendations on the packaging regarding the works. Don’t forget to use a synthetic brush. Before painting, clean the wooden surface: use sandpaper to wipe the paint and help remove dirt and grease; when the surface is clean, examine it for deformations and damage; if the top layer is damaged, fix the problem with a putty. Any dirt should be cleaned with a damp cloth; let the window dry completely. You will see that the surface becomes very smooth. You can now apply paint, avoiding fittings and other moving parts. When it dries, apply another layer of paint. Choose best varnish for wood windows to complete the maintenance of your insulating glass unit. To sum up The measures taken will help significantly extend the service life of your windows. You shouldn’t forget about how to seal wooden window frames, this will help you get rid of drafts and reduce heat losses during the cold season. To keep windows in perfect condition, frames and fittings should be inspected monthly. The timely repair will eliminate existing problems. It will be much easier and cheaper to completely replace windows. Or you can contact a team of professionals who will inspect and restore the glass unit if necessary.
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Typography Tips: 5 Things to Consider When Choosing a Font for Your Brand

1. You need to understand your brand identity

2. Your font style and color should match your brand’s character

3. Text must always be easy to read

4. Experiment with different font sizes, kerning, and line spacing

5. Play with different font pairs

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