Real estate agents aren’t always sitting at a desk or meeting clients for open houses. It can be tricky to determine what to wear to work daily as a new real estate agent. Deciding on the day’s ensemble varies depending on what work you will be accomplishing and where you will be working. As a rule of thumb, real estate agents should always present themselves in a neat, clean, and professional manner.
Dress for the location you’re working in
What you wear for a real estate job depends on the location you work in. High-end realtors in major cities have a more formal dress code than realtors located by the beach or a seasonal resort, for example. Smaller towns and rural areas also tend to have more casual dress codes.
The key to dressing for work as a real estate agent is to wear clothing that fits with the market you’re working in. Metropolitan areas require more formal business attire while relaxed attire is appropriate in small rural towns. You can also wear more casual attire when working in vacation destinations.
The first glance a potential client takes of you can make or break a relationship. How you present yourself as a real estate professional says a lot about your credibility. First impressions go hand in hand with building a great real estate brand.
Consumers’ purchasing decisions are being driven by brand authenticity, social proof, and genuine human connection, making person-to-person (P2P) marketing important.
Potential clients want to work with real estate brands that inspire confidence, which means working with integrity, being knowledgeable, and practicing strong communication.
Lucidpress explains that real estate branding not only leverages real estate agents’ personal brands but also emphasizes a brokerage-wide consistent brand.
Several components combined create a strong real estate brand, including font, color palette, logo design, mission statement, core values, reputation, unique value proposition, and any other imagery associated with the business.
The key to creating a consistent brand that attracts a brokerage firm’s target audience is to balance the brokerage brand and the realtor’s personal brand by creating content at scale and making it accessible to everyone.
Dress for the clientele you are working for
When meeting potential clients for an open house or at the office, it’s important to dress with the clientele in mind. You may consider wearing business attire such as a suit or dress pants with a blazer and button-down shirt that’s clean and wrinkle-free.
Female real estate professionals may wear a skirt or pantsuit, dress pants and a blouse or sweater, and appropriate footwear. Jewelry for both men and women should be kept minimal and match the ensemble.
Again, it’s important to dress for the location you are working in. You can wear business casual attire when showing potential clients homes in vacation areas or small rural towns. The key to wearing business casual attire is to wear clean, well-matched clothing that’s in good condition.
A great classic style that works well for business casual attire is a pair of well-fitting denim jeans paired with a tailored blazer or jacket. Bootcut jeans offer a slim fit through the hip and thigh and end in a slight flare at the ankle.
White House Black Market features a great selection of women’s bootcut jeans in dark washes and light washes perfect for everyday wear.
Whether you are seeking white bootcut jeans with a fitted silhouette or floor-sweeping lengths with a snug fit, the women’s boutique has a fit and style that flatters every figure.
And then there’s what to wear to the office
Business casual attire is appropriate for days spent in the office doing paperwork and following up on potential leads.
Unless it’s a casual Friday, you should avoid wearing casual jeans, sneakers, or sweatshirts to the office. When in doubt as a newcomer to a brokerage firm, take note of what other real estate agents wear to the office. It’s always better to dress up than to dress down.
The key to dressing for real estate success is to dress for the location you are working in and the target audience you want to work with.