Sapar Karyagdyyev: Effective marketing strategies for successful B2B business

May 28, 2021

E-commerce has been a source of many opportunities for those who seek space in media entertainment. To be specific, the B2B business has been on the rise in the modern world. Sapar Karyagdyyev says that IT companies interested in this business need to see things from the customer’s point of view and develop ways to gain a wider customer and supplier market.

Digital Commerce 360 statistics show that in 2020, sales are done via B2B business raised by 44% where individuals spent over $861 billion in trading with American dealers. The need to digitize operations during the pandemic has impacted e-commerce businesses positively. This proves worthwhile to be at par with the new world.

Be rich in content

Focusing resources towards marketing your content is ideal for every business, and there are countless ways to do so. Moguls in the marketing field believe that making texts and videos with brief and simple information about your product’s details, explaining why they stand out in the market, sharing tutorials, as well as past success stories will sell your products the most.

Use various techniques to advertise the product for easy visibility to different market segments and trademarks. Let your marketing department come up with luring blog posts that will give your website a higher ranking, etc. Make short video clips and engage in popular premium channels like whitepapers and webinars to remain competitive.

Flexibility is key

Flexibility is essential when serving clients since every customer wants to have a customized approach rather than a holistic one. Regular price model reviews and modifying them to make them more scalable are significant when dealing with customers. For instance, in the case of software services, you can come up with discounts for various products and special packages for loyal customers and attract new ones.

Having many payment methods also shows that you have your clients’ interests at heart. Accommodate. Seek to offer all channels like debit cards, mobile payments, and the use of cryptocurrencies. Even better, for huge purchases, you can allow customers to make payments in installments.

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This will earn you a huge clientele base and a chance to establish loyalty programs and strategic alliances. Sapar Karyagdyyev mentions some loyalty programs that would thrive in the media entertainment industry: point, spend, and partner.

Allow free flow of communication

Establishing proper communication channels and long-lasting partnerships is the baseline for any business, including B2B businesses. Design simple yet transparent channels where clients can give their feedback. Make the contact numbers, email addresses, and other social media handles vivid on the website. You could form a direct ‘Contact us’ block with a click to call button for direct communications. You must have a reliable and 24 hours working call center to accommodate the different time zones.

FAQ is another must-have in any business website. It should provide information on the frequently asked questions like mode of payment and delivery terms, how the product works, and vital information about the company and services they provide.

There is an added level of assurance and trust that comes with seeing whoever you are communicating with. You can also offer such services by arranging for a live chat or have a pop-up chat window within your website. They show care and dedication to serving your customers.

Invest in continuous improvement on customer service

There are always areas to improve on when dealing with customers. Together with your workforce, come up with ways on how you can improve your service delivery. What better way to do so than communicating directly with your clients? Get some company representatives communicating with the clients giving reviews about the company’s products. Use a personalized approach for customers or even give customized offers and orders. Let the clients air their views about the product and recommend additional features that would meet their needs more efficiently.

Creating a friendly and engaging atmosphere when dealing with clients is a great way to reach high levels of customer satisfaction and a good reputation for your brand. It is pretty challenging to become successful in the e-commerce business. All you need is to remain flexible and strive to offer better services to your customers, Sapar Karyagdyyev remarks

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‘Cookies’ track your every move online. Now there’s a fight over what should replace them

For decades, “cookies” have been tracking you around the web. They’re the snippets of code that uniquely identify your browser and allow those shoe ads to follow you from site to site after you visit an online storefront. Soon, their time may be up. Third-party cookies have increasingly fallen by the wayside as the public has become more protective of privacy rights in an age of algorithms and data. Some major browsers including Firefox and Safari now block third-party cookies by default, further reducing their usefulness to advertisers. And Google has already said it’s planning to do the same in its browser, Chrome. But last week Google (GOOGL) went further, announcing it will soon stop tracking individual people’s web browsing altogether for advertising purposes when Chrome finally drops third-party cookies. If that sounds like a big deal, that’s because it is. In a blog post explaining the change, Google said that once tracking cookies are eventually blocked by default on Chrome, the company won’t build or support browser technology designed to perpetuate individual-level data tracking. The announcement laid out Google’s intentions for what comes after the death of the third-party cookie, something it and many others in the industry had been anticipating for years. The future of tracking-based web advertising, Google argued, will be more abstract, relying less on an individual’s browser history and more on what groups of internet users may be viewing at any given time. Given Google’s enormous role in the advertising world and its control of the world’s most popular web browser, the company has the potential to determine how the next generation of ad technology works. But Google’s vision is not the only one. Sensing that change may soon be on the horizon, privacy advocates and others in the industry have put forth different ideas about how the future should unfold. At the same time, policymakers are erecting new regulations and questioning Google’s dominance in ways that could have a significant impact on the company’s ability to carry out its plan. A more anonymous way of tracking? To understand what Google’s pitching, it helps to think about Facebook. Facebook also makes its money by serving ads. It doesn’t directly sell user information to advertisers; instead, it offers advertisers the opportunity to target ads to certain categories of Facebook users based on that data. Slicing and dicing people’s identities by their relationship status, the pages they’ve liked and even the content they click let Facebook sell access to highly specific groups. The system being developed by Google and others in standards-setting forums is based on the same principle, according to policy experts. Brands would be able to advertise to “cohorts” of internet users who share similar traits as defined by an algorithm. But unlike today, the marketers wouldn’t have access to specific data about individual members of the cohort. The approach being championed by Google would theoretically give users more power than Facebook’s model. Rather than centralizing all user data under one roof, internet users’ web history would remain stored in their own browsers or on their own devices. Depending on which version of this idea is implemented — there are many — users could have settings that let them control what information their browser shares with the world. Ads for shoes and camping gear might still follow you around the internet this way, but advertisers would now be blasting those ads to you and thousands of others as a group, not as an individual. That concept, which Google is currently testing, is designed to take the place of third-party tracking cookies, which can track you from site to site and develop a highly detailed picture of your browsing history for advertising purposes. “It fundamentally creeps people out,” said David Chavern, president and CEO of the News Media Alliance, a trade association representing news publishers. So if you’re a tech giant like Google whose business depends on user tracking, Chavern said, “you want to be ahead of these curves.” Privacy advocates are wary Google says its vision of the future helps improve user privacy while still offering advertisers the same ability to target audiences. “Advertisers don’t need to track individual consumers across the web to get the performance benefits of digital advertising,” the company argued in its blog post. “Advances in aggregation, anonymization, on-device processing and other privacy-preserving technologies offer a clear path to replacing individual identifiers.” Some privacy experts agree that the Google-backed proposal would be an improvement over the status quo — at least in theory. “For me, it’s a good step and a good signal, but I’d want to see the final package of solutions,” said Ashkan Soltani, an independent privacy and security researcher and a former chief technologist at the Federal Trade Commission. One of the most important factors to watch, Soltani said, is how the user controls are designed. Do they offer a one-click mechanism for users to opt-out of all data sharing? Can users pick and choose what types of data to share with advertisers? Are the controls easy for an average person to find and use? Others are more sceptical, arguing that the proposal just trades one form of invasive monitoring for another. “Google, please don’t do this,” wrote the Electronic Frontier Foundation, a digital rights group, in a blog post. In the post, EFF technologist Bennett Cyphers argued that depending on how small each cohort is and the ability for clever companies to cross-reference that data with other available information — such as your email address — it may well be possible for third parties to figure out who you are, anyway. “We should imagine a better world without the myriad problems of targeted ads,” Cyphers wrote. What the ad industry wants Some in the advertising industry are working on an alternative to Google’s approach. A competing standard being developed under the Partnership for Responsible Addressable Media — a group comprised of the Interactive Advertising Bureau Tech Lab, many ad-tech companies, Unilever, Ford, IBM and others — >>Read more
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How a Humidifier Can Benefit Your Plants

Growing marijuana is a popular hobby for many, but getting the humidity levels right for your plants can be challenging. A humidifier for weed plants can be a great way to help regulate the humidity in your grow room and keep your plants healthy. What Are the Optimal Levels of Humidity? What are the optimal humidity levels for cannabis plants? This question does not have a simple answer, as the optimal humidity level for cannabis plants can vary depending on the age of the plant. Seedlings: 50–60% RH: If you’re growing cannabis seedlings, it’s important to maintain a humidity level between 50 and 60%. It will ensure that your plants have enough moisture to support a healthy growth rate but not so much that they’re susceptible to fungal diseases. Remember that seedlings don’t have an extensive root system, so they’re more susceptible to drought than mature plants. Vegetation: 40–60% RH: The ideal humidity level for cannabis plants during the vegetative period is between 40 and 60% RH. Plants in this growth stage are more susceptible to problems caused by high humidity, such as powdery mildew and bud rot. By maintaining a relative humidity of 40–60% during the vegetative period, you can help prevent these problems. Flowering: 40–50% RH: As cannabis plants begin to flower, they prefer slightly lower humidity levels than when they are in vegetative growth. The ideal range is between 40 and 50% RH. Too much moisture can cause problems with bud development, so keep an eye on the humidity levels as your plants start to bloom. Late flowering: 30–40% RH: As your cannabis plants enter the late flowering stage, pay attention to the humidity levels. The ideal range is 30–40% RH. Too much moisture can lead to mold growth, so it’s essential to maintain optimal humidity levels. Clones: 70–80% RH: If you’re growing cannabis clones, maintain a humidity level of 70–80%. Clones don’t have roots, so they’re more susceptible to dehydration. A humidity dome will help keep your clones healthy and hydrated. Benefits of Proper Humidity Management Any gardener knows that proper humidity levels are vital for healthy plants. But many don’t realize that a humidifier can be a gardener’s best friend, especially when growing marijuana. Increased germination rates. There are many benefits to using a humidifier for marijuana plants. The most obvious is that it can significantly increase germination rates. This is because the humidifier adds moisture to the air, which helps the seeds to sprout and grow. Better yields. A humidifier can also lead to better yields. This is because the air’s extra moisture helps the plants grow more quickly and vigorously. Furthermore, the increased humidity protects the plants from disease. Low energy costs. Another benefit of using a humidifier is that less cooling is required. The extra air moisture helps keep the plants cool. As a result, you can save money on your energy bills. Improved health of plants. Finally, a humidifier for marijuana plants is a low-risk way to enhance your plants. There is no need to use chemicals or other harsh products. Instead, all you need is water and a humidifier. Consequences of Bad Humidity Management If you don’t properly manage the humidity levels in your grow room, you could end up causing some serious problems for your plants. Here are just a few of the potential consequences of poor humidity management: Heightened risk of disease. If the humidity in your grow room is too high, it can create the perfect environment for diseases like powdery mildew and root rot to take hold. These diseases can quickly kill your plants and be very difficult (and expensive) to treat once they’ve taken hold. Nutrient problems. Too much humidity can lead to problems with the uptake of nutrients by your plants. It can cause nutrient deficiencies that will stunt the growth of your plants and reduce your yields. Increased energy costs. Keeping the humidity levels in your grow room under control requires a lot of energy. If you’re not careful, you could spend more on your energy bills than you need to. Heightened risk of fungus gnats. Fungus gnats are tiny insects that thrive in humid environments. They can quickly become a huge nuisance if they get into your grow room. They are a pain to deal with and can also spread diseases to your plants. Increase Your Yields While Saving Money A humidifier is a great option if you’re looking for a way to increase your yields while saving money on cooling. By keeping the air in your grow room moist, your plants will absorb nutrients better and stay healthy. Plus, you won’t have to worry about the air becoming too dry, which can lead to problems with your plants. Not to mention, you’ll also reduce the risk of pests and diseases. So if you’re serious about getting the most out of your plants, a humidifier is a must-have.
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What is Distilled Water and what are the Benefits

A lot of people have started to focus on drinking distilled water nowadays. It sounds like a great idea, but then again it’s important to know what Distilled Water really is and how it can improve or affect our health. With that in mind, here you have a quick definition of Distilled Water and its health benefits. This will offer a much better idea of what this is and how it can affect your health. What is Distilled Water? This is water that was heated right to the boiling point using a Best Water Distiller. What that means is the impurities are removed from the water, which will become steam or vapor. Then the steam gets condensed back into the liquid form. All residues and impurities are removed. The great thing about Distilled Water is that it helps remove all the waterborne contaminants like volatile gases, heavy metals, inorganic or organic materials, and bacteria/viruses. It’s very helpful if you want to maintain very good health, with results being incredible in the long run. Is it suitable for drinking water? A lot of people use Distilled Water for things like cooking, baby formula, crystal clear ice, healthcare uses cleaning, car batteries, and humidors, washing their hair, watering seeds and plants as well as a variety of other situations. It’s a good approach and one that can bring in front some impressive results if it’s all done correctly. But is it good drinking water? Yes, you can drink it, although it doesn’t have the same taste and feel when compared to regular water. Some people will like it, others less so. Yet it’s drinkable, so it’s up to you to make the right choice and that alone can bring in great results if you tackle everything correctly and in an appropriate manner. What are the benefits of Distilled Water? Distillation is a very safe water treatment method; it removes 99.9% of the water contaminants. On top, you never have to worry about viruses and bacteria, which can be very problematic nowadays, especially in drinking water. Moreover, it helps purify the water naturally. Whenever you add chemicals into the mix that can be a problem. But once you purify the water via boiling it, this is a lot safer and better as a whole. It’s definitely bringing in tremendous results, and the value itself can be among some of the best. This does a very good job of eliminating all the toxic substances from your body. It’s also rather affordable, you can find it bottled at affordable prices. Or you can try to prepare it at home if you want. Some scientists consider it’s better than spring water, especially since it lacks contaminants. Conclusion Distilled Water is extraordinary, different and it comes with a multitude of benefits. You do want to check it out for yourself and see if you enjoy it. The great thing about Distilled Water is that it has a lot of different uses. All you have to do is to check it for yourself and see if you like it or not. It can be well worth it!
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How to Renovate a Room Full of Furniture: Best Practices

Room renovation projects are always exciting. You just can’t wait to see the big reveal! But while home remodeling projects are generally refreshing, they also entail some inconveniences – and this can be more pronounced when renovating a room full of furniture and stuff. Aside from the usual renovation woes, one of your main concerns is the proper handling and storage of your home furnishings. Unless you’re throwing old furniture away, you want to keep them in perfect shape. How do you do that? Here are some of the best practices for renovating and renovating a room full of furniture. 1. Consider all furniture in the renovation project Your future design should incorporate your existing furniture. Think of a furniture arrangement that will provide enough space, lighting, and mobility within the room. You should also allow time for moving the furniture out of the room. Ideally, you should start moving out of the furnishings a week before the start of the project. This gives you an ample amount of time to account for all furniture pieces, wrap each piece, and relocate them to temporary storage space. 2. Make a list of all the furniture It’s easier to account for all your furniture pieces if you have a record of all items. In your list, identify where the furniture will be stored, its contents, and/or detached parts. By having a record of all furniture items, you can easily locate them later on when you need to bring them back. If you’re hiring a moving company and/or a storage unit, having a record on hand will be useful. 3. Designate a storage space If your home has a room or space that is unused, such as a guest room, garage, or basement, it can be an excellent solution for the safekeeping of your furniture during the renovation project. Choose a space in your room that won’t likely be used anytime soon. Not only will it save you money, but it will also give you peace of mind knowing that the furniture pieces are safely stored within your premises. Home renovations can cost between $60 to $150 per square foot, and storage rental can add up to it. 4. Rent a storage container If your home has limited space, the next best option is to rent a portable storage container. According to a specialist at Toronto portable storage by Torex Moving, temporary portable storage is more cost-effective as you don’t need to transport your stuff to an off-site storage facility and back. Having a storage space right in your backyard offers convenience and flexibility, especially when you need to check on your items. It also lets you completely clear the room in time for the renovation. No need to wait for the truck or moving company. Once the storage unit arrives, you can move out of your stuff. Portable storage containers also ensure the safety and protection of your furniture against elements and the unknown. This will surely protect its value. 5. Hire moving labor Moving bulky stuff, even just to another room or a portable storage container, can be physically draining. If you cannot do this task on your own due to a hectic schedule or health concerns, consider hiring moving labor contractors. Don’t break your back relocating heavy furniture. Moving specialists can make the renovation process a breeze. They come equipped with safety gear and tools. They are also insured and licensed, so you don’t have to worry in case of problems during their work. To get the best rates, get quotes from several moving labor agencies for their in-home moving services. Typically, the average cost for a local move not exceeding 100 miles relocation is around $80-$100 per hour for two workers. 6. Store with a neighbor’s or nearby friend’s place If you are cutting on costs and don’t want to rent a portable container, consider storing your stuff in a nearby space, such as your neighbor’s, friend’s, or family’s home. This is recommended if you only need a small space, such as for excess pieces. Ideally, the alternate storage is a few blocks away from your home. This is to avoid costly transport costs. You can start moving your furniture pieces weeks leading to the renovation project. Ask around to see if anyone has extra space and is willing to lend you. However, be sure to inform them about the timeline so they can make adjustments if needed. 7. Consider self-storage If it is a major renovation that would take a long while and you do not have any space, you can always rent a traditional self-storage facility. This is particularly useful for storing large appliances and furniture, as well as boxes. You can either choose to rent a truck to transport your stuff or bring them to the facility on your own. Alternatively, some self-storage facilities provide free pick-up and delivery for an extra cost. If you don’t want any hassles, you can always opt to use this service. Just be ready for the costs.
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12 steps for locating a lost life insurance policy

Locating life insurance documents for a deceased relative can be a daunting task. However, with a little sleuthing, you can successfully navigate the paper trail. Here are some strategies to help simplify your search. Look for insurance related documents Search through files, bank safe deposit boxes and other storage places to see if there are any insurance related documents. Also, check address books for the names of any insurance professionals or companies—an agent or company who sold the deceased their auto or home insurance may know about the existence of a life insurance policy. Contact financial advisors Present or prior attorneys, accountants, investment advisors, bankers, business insurance agents/brokers and other financial professionals might have information about the deceased’s life insurance policies. Review life insurance applications The application for each policy is attached to that policy. So if you can find any of the deceased’s life insurance policies, look at the application—will have a list of any other life insurance policies owned at the time of the application. Contact previous employers Former employers maintain records of past group policies. Check bank statements See if any checks or automated payments have been made out to life insurance companies over the years. Check the mail For the year following the death of the policyholder, look for premium notices or dividend notices. If a policy has been paid up, there will no notice of premium payments due; however, the company may still send an annual notice regarding the status of the policy or notice of a dividend. Review income tax returns Look over the deceased’s tax returns for the past two years to see if there is interest income from and interest expenses paid to life insurance companies. Life insurance companies pay interest on accumulations on permanent policies and charge interest on policy loans. Contact state insurance departments State insurance departments offer free search services to residents looking for lost policies. Check with the state’s Unclaimed Property Office If a life insurance company knows that an insured client has died but can’t find the beneficiary, it must turn the death benefit over to the state in which the policy was purchased as “unclaimed property.” If you know (or can guess) where the policy was bought, you can contact the state comptroller’s department to see if it has any unclaimed money from life insurance policies belonging to the deceased. Contact a private search service Several private companies will, for a fee, assist you with the search for a lost life insurance policy. They will contact insurance companies on your behalf to find out if the deceased was insured. This service is often provided through a websites.
>>Read more

Sapar Karyagdyyev: Effective marketing strategies for successful B2B business

Be rich in content

Flexibility is key

Allow free flow of communication

Invest in continuous improvement on customer service

Like it? Share it with your friends!

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