By highlighting the strengths of the two companies, you can create a new and more effective marketing strategy with the help of community cloud Salesforce. An increased number of consumers will increase the profits of partners, which cannot be ignored. The decision to create co-branding increases the chances of brands to occupy a certain niche in the market.
In order to focus on your cooperation with another brand, you should think about creating a uniform design of offers and other documentation. Thus, co brand partners become a single whole, and the promotion of one contributes to an increase in the popularity of the second partner. The experience of Advanced Communities will show you other benefits of cooperation.
Reasons why partner community Salesforce is popular
The idea of creating collaborations isn’t new and fresh, but this doesn’t affect the amount of attention in any way. The combination of the strengths of two companies becomes the driving force of overall progress. Creating a joint strategy allows you to gain superiority that other companies don’t have:
- a union is the reason for increased trust scores, as the reputation of one partner is enhanced by the image of the other;
- increase in demand for goods or services is achieved by expanding the target audience of the second companion brand;
- reduction of production costs is ensured by improving your budget, since two companies are engaged in the development of goods at once.
In order for your partner community Salesforce to work in unison, you just need to use a single system. One platform will allow you to maintain contact between managers and employees of co brand partners, and therefore improve the existing marketing strategy.
There are quite a few examples of successful merging of brands on the market, which once again confirms that the idea is profitable. Famous collaborations include not only the sensational combination of Apple and Nike, but other equally notable partnerships too.
Dolce & Gabbana and Pastificio Di Martino
The designer and the pasta maker decided to release a limited edition of designer pasta. This decision seemed dubious in 2017, but the idea became a reality, and the results exceeded all expectations. Using a single scoring system similar to Salesforce partner management, brands were able to sell their products in a matter of hours.
Adidas and transport services of Berlin
Combining two so different brands seemed like a failure, but the idea instantly became popular. Adidas released limited edition sneakers with a built-in pass and sold all the shoes before the start of official sales (luckily, there was a pre-order feature).
H&M and fashion designers
Cooperation of a well-known mass market with fashion designers always causes a storm of emotions, and sales are increasing at an incredible speed. The release of such collections is scrupulously planned, and the interest of buyers shows that everything was done for a reason. In order for your co-branding to be successful, you need to team up with a similar brand and use the PRM Salesforce (experience cloud) to develop a strategy.