Weet-Bix x Weis Bar: The ultimate collaboration brings new cereal to the table


Change to Weet-Bix after collaboration with one of Australia’s top dessert brands

  • Weet-Bix and Weis  have created a summery cereal
  • The brands have brought out mango Weis-Bix

The teams at Weet-Bix and Weis have joined forces to create a new breakfast staple. 

Weis-Bix Limited Edition Mango breakfast cereal hit supermarket shelves this week giving customers the chance to hold on to summer for a little longer.

It’s the golden crunch and wholegrain goodness of Weet-Bix, infused with fruity mango pieces and hints of creamy vanilla flavour in homage to the famous Weis mango ice-cream bar.

Jessica Manihera the head of marketing at the Sanitarium Health Food Company in Australia said her team wanted to make a cereal which ‘engaged the senses’.

The teams at Weet-Bix and Weis have joined forces to create a new, very summery breakfast staple

The new cereal is $6 for 480grams at Woolworths and Coles and is also available at independent supermarkets

The new cereal is $6 for 480grams at Woolworths and Coles and is also available at independent supermarkets

‘You can expect a full flavour experience – the aroma is incredible and the delicious taste transports you to the tropics,’ she said.

‘Our team took great care to capture the full sensory experience that celebrates everything Aussies love about Weet-Bix and Weis mango ice-cream bars. We hope Australia loves the result as much as we do,’ she assed.

The new cereal is $6 for 480grams at Woolworths and Coles and is also available at independent supermarkets.

The Weis-Bix Limited Edition Mango is 83% wholegrains, high in fibre, iron and B vitamins, and has a 4.5 Health Star Rating.

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