In its statement Thursday, Verizon said: “We have strict content policies in place and have zero tolerance when they are breached.”
Facebook did not immediately respond to a request for comment. In regard to previously announced ad boycotts, Carolyn Everson, VP Global Business Group Facebook, said in a statement to CNN Business: “We deeply respect any brand’s decision and remain focused on the important work of removing hate speech and providing critical voting information. Our conversations with marketers and civil rights organizations are about how, together, we can be a force for good.”
This is not the first time Verizon has participated in an advertising boycott of social media. In 2017, the carrier yanked its advertising from YouTube amid an earlier public uproar over the platform’s handling of hate speech.
Verizon’s announcement Thursday suggests that its boycott could last longer than that of other companies that have joined the campaign organized by civil rights groups.
The pressure campaign is being led by advocacy groups including the NAACP, the ADL and Color of Change.
“We applaud Verizon for joining this growing fight against hate and bigotry by pausing their advertising on Facebook’s platforms, until they put people and safety over profit,” said ADL CEO Jonathan Greenblatt. “This is how real change is made.”