If you feel like you are hearing the President’s voice all the time, you are not imagining things. Trump is talking and tweeting more in 2019 than he did in 2018 — which was, in turn, far more talking and tweeting than he did in 2017.
Trump has been posting more of his own tweets and more retweets of others. His campaign rallies have been longer. He has spent more time talking to reporters before his helicopter and plane flights. And he is just talking more in general — about 25 minutes a week more on camera this year than through the same time last year.
The White House did not respond to our request for an explanation, but it’s not hard to see what’s going on. The increases have come as Trump has rid himself of most of the advisers who reportedly tried to constrain his impulses, like chief of staff John Kelly and defense secretary James Mattis, and as he has appeared to become even more comfortable behaving as he wishes. This is Trump unleashed.
More tweets, more retweets
Trump has averaged about 83 tweets per week in weeks beginning in 2019 — a 43% increase from 2018, when he posted about 58 tweets per week, and a 91% increase from 2017, when he posted about 44 per week.
In 2017, Trump’s rally speeches averaged just under an hour, at about 59 minutes. Last year, that increased to an average of about 1 hour, 5 minutes. So far this year, Trump’s rally speeches have averaged about 1 hour, 22 minutes, a 26% increase from 2018.
What’s more, seven of the 10 longest rally speeches of Trump’s presidency have come in 2019. That is especially notable because Trump has had only 11 rallies in 2019.
In other words: seven of Trump’s 11 rallies this year have made his top 10 — compared to just three of the 56 rallies he had in 2017 and 2018.
Trump’s three longest rallies have all come since mid-July: his rally in New Mexico on Monday (1 hour, 35 minutes); his rally in North Carolina in July (just over 1 hour, 31 minutes); his rally in New Hampshire in August (just under 1 hour, 31 minutes).
We should note that some of Trump’s 2018 rallies were shortened by travel requirements: he had multi-rally, multi-state weeks during the midterm campaign, so he couldn’t linger too long in one place. Regardless, the 2019 increase is significant.
“Chopper talk” runs longer
Trump has lengthened his interactions with journalists before or after his flights on Marine One or Air Force One. Most of these exchanges have happened before he boarded Marine One, prompting CBS late-night host Stephen Colbert to label them “chopper talk.”
In 2018, Trump’s pre-flight or post-flight exchanges averaged 7 minutes, 5 seconds. So far this year, they have averaged 12 minutes, 37 seconds, a 78% increase.
A spike in camera time
Trump is just talking more, period.
Through the second week of September, Trump averaged about 2 hours, 37 minutes per week of on-camera speaking in 2019. (That excludes, for example, newspaper interviews that weren’t videotaped.)
That works out to about 25 minutes more talking per week compared to the same time last year, a 19% increase, and 55 minutes more talking per week from the same time in 2017, a 54% increase.
There’s one caveat here. If you compare how much Trump talked for the full year of 2018 to his average week so far in 2019, he’s actually down four minutes this year from last — from about 2 hours, 41 minutes to about 2 hours, 37 minutes.
But comparing all of 2018 to the first 9.5 months of 2019 is not an apples-to-apples comparison: Trump’s 2018 average was skewed upward by his frenetic midterms campaigning in October and November of that year, when he held 26 rallies in just over a month.
More talking, more lying