Kansas City Chiefs star Travis Kelce has filed for five new trademarks amid his blossoming romance with Taylor Swift, according to a report.
The Super Bowl-winning tight end, 34, has filed for trademarks on phrases, including his own name, according to trademark attorney Josh Gerben.
In addition to his name, the NFL player is reportedly also looking to trademark his Instagram handle, ‘Killlatrav, his signature catchphrase, ‘Alright Nah,’ a reference to his jersey number, ‘Flight 87,’ and ‘Kelce’s Krunch.’
The filings are said to claim that Kelce will use the trademarks for a variety of purposes, including pins, posters, bobbleheads, clothing and even a cereal.
Both his social media handle and ‘Alright Nah’ catchphrase were well-known and associated with Kelce by NFL fans, with the latter popularized by his frequent use of it during his ‘New Heights’ podcast with his brother, Philadelphia Eagles center Jason Kelce.
Kansas City Chiefs star Travis Kelce has filed for five new trademarks, according to a report
The move comes amid his high-profile relationship with pop star Taylor Swift (right)
Kelce launches his limited edition ‘Kelce Krunch’ cereal last year after signing a multi-year endorsement deal with grocery store chain, Hy-Vee, in 2021, with some of the proceeds going to his foundation.
It is currently unclear what the final trademark is intend for but ‘Flight 87′ is a nod to his jersey number, which also features in Kelce’s other endeavors, including his foundation, ’87 & Running.’
More to follow.