While TikTok is viewed on average more than YouTube, YouTube is still the leader in overall time spent (not per user) and has more users overall. (The report only accounts for Android phones.)
In the UK, TikTok surpassed YouTube in June 2020. In the US, TikTok and YouTube went head to head last year before TikTok came out on top in April 2021, according to the report.
TikTok is also ranked as the most-downloaded app worldwide since 2020. Apps with live streaming are also seeing a surge in money spent on creators.
In other words, in Hollywood, TikTok sounds a lot like money.