Super Bowl 2024: 49ers WAG Kristin Juszczyk – who made Taylor Swift’s Kelce jacket – drops her first official NFL design following licensing deal

Kristin Juszczyk, wife of San Francisco 49ers star Kyle Juszczyk, unveiled her first official NFL design ahead of the Super Bowl this weekend. 

Kristin’s designs went viral last month after Taylor Swift wore a custom puffer jacket with boyfriend’s Travis Kelce’s jersey number and name on that the Niners WAG had designed for the Kansas City Chiefs’ wild-card round clash against the Miami Dolphins.

Her rapid rise to fame earned her an official licensing deal with the NFL, which allows her to use team logos in her designs. 

And the 29-year-old debuted her first piece of official NFL licensed apparel on Wednesday, sharing a video of a special puffer vest designed to commemorate the big game between the 49ers and the Chiefs in Las Vegas Sunday. 

The vest has been created as a nod to the game’s designated color palette. It is padded with plum-colored material and a metallic lilac lining with the number 58 – marking the edition of this week’s Super Bowl – in a purple and red marble print. 

Kristin Juszczyk unveiled her first official NFL design ahead of the Super Bowl this weekend

The puffer vest commemorates the Super Bowl between the 49ers and the Chiefs Sunday

The puffer vest commemorates the Super Bowl between the 49ers and the Chiefs Sunday

Kristin earned an official licensing deal with the NFL after Taylor Swift wore one of her designs

Kristin earned an official licensing deal with the NFL after Taylor Swift wore one of her designs

The 29-year-old designer is the wife of san Francisco 49ers fullback Kyle Juszczyk (right)

The 29-year-old designer is the wife of san Francisco 49ers fullback Kyle Juszczyk (right) 

Most importantly, it bears the Super Bowl LVIII badge on the left corner of the chest as Kristin’s first use of NFL marks and commemorates the league’s showdown with the two teams’ names and date of the game embroidered onto the bottom right corner.  

The back of the design also bears the number 58 with ‘Super Bowl’ emblazoned above it in bright red block lettering with a purple trim. 

Kristin’s first official NFL drop will be auctioned off with the bidding beginning on Thursday at 12pm ET and running through to 11:59pm ET on Saturday with all proceeds going to the National Breast Cancer Foundation.  

She had fashioned puffer jackets out of Travis Kelce’s No 87 and Patrick Mahomes’ No 15 Chiefs jerseys for Taylor and Brittany Mahomes to wear respectively as they braved the frigid temperatures at Arrowhead Stadium for the wild card round. 

Kristin has regularly sported her own designs to cheer on her husband as well as her fellow 49ers WAGs, including Olivia Culpo, and with their San Francisco beaus set to take on Taylor and Brittany’s Chiefs in the Super Bowl, the genius designer will surely have something up her sleeve for the big game. 

With Taylor’s 279 million Instagram followers and the Super Bowl, which will take place on February 11 in Las Vegas, set to draw in a massive TV audience, Kristin will have an unprecedented marketing opportunity. 

Taylor isn’t the only famous face to have wowed in Kristin’s designs with the 29-year-old also creating looks for Simone Biles. 

The Olympic legend wore a custom-made green puffer vest, made from husband Jonathan Owens’ Green Bay Packers jersey with his No. 34 on the front. 

The two teams' names and date of the game embroidered onto the bottom right corner.

The two teams’ names and date of the game embroidered onto the bottom right corner.

She announced her first official NFL drop will be auctioned off with proceeds going to charity

She announced her first official NFL drop will be auctioned off with proceeds going to charity 

Swift wore a custom Travis Kelce jacket during the playoffs, which was designed by Kristin

Swift wore a custom Travis Kelce jacket during the playoffs, which was designed by Kristin 

Kristin Juszczyk, Olivia Culpo, Claire Kittle and Kristen Louelle (left-to-right) were all out in force to cheer for San Francisco 49ers against Green Bay Packers

Kristin Juszczyk, Olivia Culpo, Claire Kittle and Kristen Louelle (left-to-right) were all out in force to cheer for San Francisco 49ers against Green Bay Packers

Aside from Taylor Swift, Juszczyk also made pieces for Simone Biles and Brittany Mahomes

Aside from Taylor Swift, Juszczyk also made pieces for Simone Biles and Brittany Mahomes

Meanwhile, Culpo, who is engaged to Christian McCaffrey, wore a strapless, corset-style top with the 49ers’ logo on the front made by her friend, when San Francisco played Biles’ husband and the Packers. 

Actor Taylor Lautner, Golden State Warriors star Klay Thompson and her husband’s teammate Deebo Samuel have also donned her stunning designs. 

Kristin attended the University of Rhode Island from 2012-2014 before transferring to Townson University in Maryland and earning her degree in marketing.

During her time at Townson, Kristin met Kyle who was then playing for the local Baltimore Ravens. 

In 2017, Kyle signed his first contract to join the San Francisco 49ers and tied the knot with Kristin two years later. 

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