Study finds half of Gen Z Aussies would go without food, than internet


Half of Gen Z Aussies would rather go three DAYS without food than four HOURS without internet and most believe their online presence will determine their jobs – and love life

  • Study finds young people would rather go without food before than Internet
  • The WP Engine survey examined Internet use through the generations
  • It uncovered shock new trends which have occurred during the Covid pandemic


More than half of Gen Z Aussies would rather spend three days without food than just four hour without the internet, a shock new study has claimed.

The survey, which examined emerging online consumption trends across Australia, as well as the US and the UK, also found the digital world has become intrinsically linked to real life during the pandemic.

Younger people, more than any other generation, overwhelmingly believe their online clout will have a major impact on their future job prospects as well as their dating life.

More than half of Gen Z would rather spend three days without food than just four hour without the internet, an shock new study has claimed. Pictured: Young people take a selfie in locked down Sydney

WP Engine – a firm which powers WordPress websites and commissioned the research – says the Covid crisis has fundamentally changed the way we look at the Internet.

‘The trends that we have seen in the past few years were accelerated during the pandemic in a way that we could never have imagined,’ WP Engine’s Mark Randall told Daily Mail Australia.

‘Every generational cohort radically increased their consumption of digital channels.’

With lockdowns affecting billions around the globe over the past two years, digital communication became the only source of contact for many people causing platforms like Zoom and TikTok to soar in popularity.

More than ever, those aged under 25 see their online presence as an extension of their physical self.

The study, which surveyed 3,000 recipients, points out that although people can survive for three days without food and water 51 per cent of Gen Z would start to feel unbearably ‘uncomfortable’ without internet access in just 4 hours.

More than ever - those aged under 25 see their online presence as an extension of their physical self

More than ever – those aged under 25 see their online presence as an extension of their physical self

The slightly older Millennial generation are also internet-obsessed, with 27 per cent saying they cannot go more than an hour without logging on.

On the other end of the spectrum, 23 per cent of Boomers say they can go between two to six days without access to the Internet.

‘When you look at Gen Z what is unique about them is they’ve grown up through an era where the iPhone has existed alongside unlimited internet,’ Mr Randall said.

‘So they’ve grown up releasing how important their online brand and reputation is – much more than other generations.

The study claims young Aussies fear their online rep will have a huge impact on their financial future as well as their love life. Pictured: A Sydneysider checks their phone during a picnic with friends

The study claims young Aussies fear their online rep will have a huge impact on their financial future as well as their love life. Pictured: A Sydneysider checks their phone during a picnic with friends

‘They understand it can affect their job offers or their dateability and what’s interesting is that in the past two years the number of personal websites for Gen-Z individuals has risen 300 per cent.

‘So they really have a sense of personal online branding.’ 

The data claims young Aussies fear their online reputation will have a huge impact on their financial future as well as their love life.

Two thirds of Gen Z are worried their online actions, such as social media posts and past purchases, will affect future job offers.

While 53 per cent of Gen Z and 52 per cent of Millennials believe their online clout will play a role in their future dateability. 

Read more at DailyMail.co.uk