Sir Richard Branson’s reaction to the taste of Vegemite goes viral in hilarious video of the Virgin CEO

Sir Richard Branson has made his Aussie fans go wild after sharing a hilarious video of himself eating Vegemite.

The 73-year-old Virgin founder took to social media earlier this week to announce his Virgin Voyages cruise line in Australia is now serving the iconic Aussie spread.

In the video, Branson held up a plate with a slice of toast that had small amount of Vegemite.

‘Well, I have been asked to announce this very special occasion,’ he said. ‘We have now managed to get Vegemite exclusively on Virgin Voyages Australia.’

Branson then took a small bite out of the toast, before spitting the unchewed piece out onto the ground and laughing.

Sir Richard Branson has made his Aussie fans go wild after sharing a hilarious video of himself eating Vegemite

In his caption, the British billionaire clarified his true love for the dark brown spread.

‘Just kidding, I loved it and proceeded to eat the props,’ he wrote.

Australian fans took to the comments to share their laughs over the feel-good video.

‘Vegemite is the best! Only us Aussies understand how good it is!!!’ one user wrote.

The 73-year-old Virgin founder took to social media earlier this week to announce his Virgin Voyages cruise line in Australia is now serving the iconic Aussie spread

The 73-year-old Virgin founder took to social media earlier this week to announce his Virgin Voyages cruise line in Australia is now serving the iconic Aussie spread

Branson was in Australia last month for the launch of his Virgin Voyages cruise line in the country. The cruise line's voyages are all adults-only

Branson was in Australia last month for the launch of his Virgin Voyages cruise line in the country. The cruise line’s voyages are all adults-only

‘Oh come on Richard it’s not that bad. You had the perfect amount as well,’ added another.

‘You are too funny’ one simply said.

Branson was in Australia last month for the launch of his Virgin Voyages cruise line in the country. The cruise line’s voyages are all adults-only.

Branson explained that there is 'adult entertainment' on board such as gyms, high end restaurants and massage areas

Branson explained that there is ‘adult entertainment’ on board such as gyms, high end restaurants and massage areas

Resilient Lady docked Down Under last month, boasting an on-board tattoo parlour and even has a special feature where guests can request a glass of champagne from wherever they are on the boat through their phones.

The ship has already sailed through countries such as Greece, Croatia, Dubai, Bali and Singapore.

Branson also explained that there is ‘adult entertainment’ on board such as gyms, high end restaurants and massage areas. 

Resilient Lady docked Down Under last month, boasting an on-board tattoo parlour and even has a special feature where guests can request a glass of champagne from wherever they are on the boat through their phones

Resilient Lady docked Down Under last month, boasting an on-board tattoo parlour and even has a special feature where guests can request a glass of champagne from wherever they are on the boat through their phones

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