Rags-to-riches story of petrol station pioneers who could buy Asda


The extraordinary rags to riches story of two billionaire brothers who turned a single petrol station in Bury into an empire of 5,900 branches can be revealed today as they emerged as favourites to buy Asda.

Mohsin Issa, 49, and his brother Zuber, 48, whose parents came to Britain from India ‘with nothing’, built EG Group from one site bought for £150,000 in 2001 into a £9billion giant employing 44,000 staff. 

The brothers are now worth an estimated £3.56bn, including a £25m Kensington townhouse and a private jet that is kept in a hangar at Blackpool Airport alongside Donald Trump’s personal helicopter.  

They are also building five identical mansions just three miles from the £115,000 Blackburn two-up two-down where they were raised. Mohsin is expected to live there with his wife, Shamim with whom he shares two grown-up children. 

And in the latest stage of their inspiring story, they have now stunned the City by being named as the preferred bidders in the battle to buy Asda from Walmart for an expected £6.5bn and return it to British ownership. 

Mohsin Issa, 49, (left) and his brother Zuber, 48, whose parents came to Britain from India ‘with nothing’, built EG Group from one site bought for £150,000 in 2001 into a £9billion giant employing 44,000 staff

The brothers holding trophies at an awards ceremony in London in 2018, which saw them named EY Entrepreneur of the Year

The brothers holding trophies at an awards ceremony in London in 2018, which saw them named EY Entrepreneur of the Year

The billionaire Issa brothers brothers and the rise and rise of EG Group  

1970s – Mohsin and Zuber Issa’s parents arrive to the UK from Gujurat, India and the brothers are born not long afterwards in Blackburn, Lancashire. 

They work at their parents’ petrol station before it closes. 

2001 – The brothers buy their first filling station in Bury, Greater Manchester. 

2015 – Private equity firm TDR Capital acquire a 50% stake in their Euro Garages chain. 

2017 – Euro Garages buys EFR Group, a Dutch-based forecourt operator, and is renamed EG Group. The new company buys 1,000 garages from Esso in Germany. 

2018 – EG Group announces it will buy 800 Kroger convenience stores in he US before buying 1,200 sites in Italy from Esso. Later that year it buys 97 fuel stations in the Netherlands and 540 from the Australian retailer Woolworths. 

2019 – In another US expansion, EG buys 54 Fastrac sites in the US and 69 from Certified Oil.  

2020 – EG becomes KFC’s largest franchisee in Europe after buying 145 KFC outlets in the UK & Ireland.  

As the children of immigrants who moved to Blackburn from Gujurat, India, in the 1970s, Mohsin and Zuber Issa – who were born in the former mill town – quickly learned the importance of hard work.

Their first experience of business was selling petrol from their parents’ filling station, where they would have their big idea that would revolutionise the industry and make their millions. 

Petrol sales were in decline and fuel duty on the rise, cutting into already wafer-thin fuel margins and leading to hundreds of operators leaving the market.

At the time most garages – if they sold food at all – offered a measly selection of pre-packaged sandwiches, crisps, sweets and chocolate.

But the Issas realised fuel sales still had a purpose in creating a captive market at petrol stations, who could then be offered appetising food rather than the gruel offered elsewhere

The brothers struck franchise agreements with brands including Starbucks, Subway and KFC, before embarking on a buying spree to snap up sites that had previously become vacant.

They now own Europe’s largest forecourt operator, Euro Garages, which in 2019 reported revenues of more than £17.9bn.

The firm is now the largest Subway franchisee in Europe and earlier this year bought a group of 146 KFC stores.

Describing the secret of their success, Zuber told the Financial Times: ‘We wanted to create a destination where you could get fuel, food-to-go and shopping.

‘This is the formula and it works. 

‘We were fortunate that the big players were leaving the market just as we were growing.’

TDR Capital – a London investment firm behind We Buy Any Car and David Lloyd gyms – bought a 50% stake in EG Group in 2015. The Issas retain the remaining 50%.

The £115,000 terraced house where the brothers grew up in Blackburn. They were born in the town after their parents moved from Gujurat, India

The £115,000 terraced house where the brothers grew up in Blackburn. They were born in the town after their parents moved from Gujurat, India 

A wider view of the road in Blackburn where the brothers grew up. Their company is still based in the town

A wider view of the road in Blackburn where the brothers grew up. Their company is still based in the town 

They are now worth an estimated £3.56bn, including a £25m Kensington townhouse (pictured) and a private jet that is kept in a hangar at Blackpool Airport alongside Donald Trump's personal helicopter

They are now worth an estimated £3.56bn, including a £25m Kensington townhouse (pictured) and a private jet that is kept in a hangar at Blackpool Airport alongside Donald Trump’s personal helicopter

Asda history: How Britain’s third-largest supermarket began as a Yorkshire family butcher

1950s: The Asquith family (W.R. Asquith) open a butcher’s shop in Knottingly, West Yorkshire, which was eventually expanded to seven shops. 

1958: They travel to the USA to visit Piggly Wiggly, probably the world’s first supermarket. 

1963: The Asquiths open the UK’s first self-service supermarket in Wakefield, West Yorkshire. 

The first Asda supermarket, which was opened in 1965 in Wakefield, West Yorkshire

The first Asda supermarket, which was opened in 1965 in Wakefield, West Yorkshire 

1965: Peter Asquith built his first new supermarket from scratch, next to a large car park, knowing that cars would change the way people shop. Associated Dairies were employed to run the in-store butchery operation and the name Asda was born by combining ASquith and DAiries. 

1966: Asda becomes the first major food store to sell general merchandise. 

1968: Associated Dairies buys out the Asquith Brothers.

A newspaper article about one of the first ever Asda stores

A newspaper article about one of the first ever Asda stores 

1999 Asda is bought by Walmart.

2020 (February): Walmart says it is looking for a buyer. 

This prompted a debt-fuelled buying spree that saw the brothers buy thousands of new sites and expand into eight other countries around the world.

‘They never in their wildest dreams would have imagined 5,500 gas stations in nine markets,’ senior executive Ilyas Munshi told the American trade magazine CSP last year.

‘If they had only 20 sites, they would have felt they had done their job.’

As proud Lancastrians, the brothers have insisted on keeping EG Group’s headquarters in Blackburn, and recently unveiled a new £35m headquarters.

‘People are always asking when we will move to London or Manchester,’ Zuber told the FT.

‘But the quality of life here is great. A lot of people do a few years in London then come to the North West.

‘They want to raise a family and have less pressure. We have got a lot of fantastic people that way.’

Mohsin has a wife Shamim, and their son and a daughter both work for EG.

Both brothers rarely give interviews and have adopted a low-key public profile. 

They are now building five identical ‘super-sized’ homes three miles from their childhood home.

Despite the fierce opposition, which saw the council face 30 letters of complaint, eight old houses have now been demolished and builders have laid foundations for the five 5,000 sq ft mansions.

Plans for the large houses, which are located on a quiet rural road outside Blackburn where houses sell for up to £1 million, were lodged in April 2018.

They sparked an uproar, with the properties described as ‘not in fitting with the local area’ as the homes stand over 4.5 metres taller with 1,500 square metres of floor space.

But planning permission was granted and pictures taken earlier this year showed builders had already moved in.

In 2017, the pair purchased a £25million mansion in Knightsbridge, which estate agents said could be worth £80million when planned renovations are carried out according to estate agents.

Their Grade II listed Georgian house is also at the centre of a long-running planning row.

The previous owner began digging a basement and left a vast 30ft-deep crater the size of two tennis courts, described by horrified neighbours to ‘Hitler’s bunker’.

When finished the luxury 22,000 sq ft home will have a huge underground car park, a swimming pool, spa, and cinema. 

The brothers donate 2.5% of their earnings to charity through the Issa Foundation, which funds hospitals and provides free breakfasts for children in Lancashire.

They emerged as favourites to buy Asda this weekend, with any deal expected to value the supermarket at around £6.5billion.

Architect's plans for one of the five new homes that the brothers are building in countryside near Blackburn

Architect’s plans for one of the five new homes that the brothers are building in countryside near Blackburn

Plans for the large houses, which are located on a quiet rural road outside Blackburn where houses sell for up to £1 million, were lodged in April 2018. They are currently a building site

Plans for the large houses, which are located on a quiet rural road outside Blackburn where houses sell for up to £1 million, were lodged in April 2018. They are currently a building site 

Pictured: The homes on Billinge End Road, Blackburn, Lancashire, that was demolished in order to make way for the new houses

Pictured: The homes on Billinge End Road, Blackburn, Lancashire, that was demolished in order to make way for the new houses

Despite the council being faced with 30 letters of complaint, the new buildings were given the green light. Pictured: The eight homes which were destroyed (left in red) and the new mansions which will be built (right in green)

The five new homes will stand over over 4.5 metres taller that the old homes with 1,500 square metres of floor space

The five new homes will stand over over 4.5 metres taller that the old homes with 1,500 square metres of floor space

The decision confounded the City who believed owners, US grocer Walmart, was ready to sign a deal with Apollo Global Management, which was headed up by former Debenhams boss Rob Templeman.

Last week Lone Star Funds, which was working with former Asda executive Paul Mason, dropped out – seemingly leaving Apollo with a clear run.

It is thought Walmart was wooed by the Issas’ entrepreneurial flair and the potential to put Asda convenience stores in EG’s petrol stations.

Walmart is looking to sell most of its stake in Asda to focus on defending its position in the US against Amazon and pursue opportunities in higher growth markets, such as India.

The Issas are backed by private-equity firm TDR Capital, which has owned half of EG Group since 2016, and a series of lenders including Barclays and Lloyds.

Their selection as the preferred bidder for Asda was first reported by Sky News.

Shore Capital’s Clive Black said the proposed deal put ‘raw entrepreneurship and ambition in the driving seat.’  

These new photos show the EG Group's gargantuan new premises in Blackburn, Lancashire, where the Issa's were born and raised

These new photos show the EG Group’s gargantuan new premises in Blackburn, Lancashire, where the Issa’s were born and raised

Building took three years and staff began working there in August, although due to current social distancing only half can be there at once

Building took three years and staff began working there in August, although due to current social distancing only half can be there at once

It is thought Walmart was wooed by the Issas' entrepreneurial flair and the potential to put Asda convenience stores in EG's petrol stations

It is thought Walmart was wooed by the Issas’ entrepreneurial flair and the potential to put Asda convenience stores in EG’s petrol stations

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