NTAs fans spot the awkward moment Holly Willoughby jumped in front of Alison Hammond to hug Jay Blades after This Morning missed out on the Best Daytime prize
National Television Awards fans have spotted the toe-curling moment Holly Willoughby appeared to jump in front of Alison Hammond to hug Jay Blades.
The presenter, 42, who was without her longtime presenter partner Phillip Schofield for the first time, rushed to embrace the star after The Repair Shop brought an end to This Morning’s 13-year winning streak to scoop the Best Daytime prize.
Footage of the exchange surfaced on X, formerly known as Twitter, and one fan later posted: ‘#NTAs repair shop went to hug Alison but Holly had to jump in first. Always jumping the queue.’
A second said: ‘Go the Repair Shop well deserved. So humble and you didnt need to skip a queue or fall out with each other.’
One fan also said: ‘The Repair Shop. Wholesome television. Honest television. Richly deserved win.’
Awkward! National Television Awards fans have spotted the toe-curling moment Holly Willoughby appeared to jump in front of Alison Hammond to hug Jay Blades
Another penned: ‘Holly looks likes she’s about to burst into tears when the repair shop won the award.’
Viewers saw Jay hug the presenting duo as he took to the stage to accept the Daytime Award.
This Morning wasn’t immune from the outspoken audience during the ceremony, and was booed as presenters Roman Kemp and Jermaine Jenas introduced their nomination.
It comes as the ITV morning programme continues to face backlash amid the furore of the Phillip Schofield affair and lost out to BBC’s The Repair Shop.
Host Jay Blades encouraged the crowd to cheer as the show’s team took to the stage at The O2 and took a picture of the moment as he noted it was a ‘rarity’ for them to be winning the prize.
Blades thanked those who voted and the team behind the show, adding: ‘I would like to salute my experts, they are my family.’
He also praised his fellow nominees at This Morning, The Chase and Loose Women, saying: “We’re the new kids on the block ad I’m glad we’ve won this time.
‘I know it won’t be a regular thing so thank you.’
Friendly: The presenter rushed to embrace the star after The Repair Shop brought an end to This Morning’s 13-year winning streak to scoop the Best Daytime prize
Reaction: Footage of the exchange surfaced on X, formerly known as Twitter , and one fan later posted: ‘#NTAs repair shop went to hug Alison but Holly had to jump in first’
Sweet: While one viewer noticed Holly jump in to hug Jay, others shared their delight at The Repair Shop’s win
Fall from grace: The NTA audience appeared to boo scandal-plagued show This Morning during the ceremony
All smiles: Despite missing out on the Daytime gong, the This Morning team put on brave faces and posed for a fun selfie
It was a night of what ifs for Alison Hammond and flagship show This Morning, but it was business as usual for Ant McPartlin and Declan Donnelly as the National Television Awards got underway on Tuesday evening.
Beneath the lights of London’s O2 Arena, it was Ant and Dec who claimed their 22nd NTA at the annual ceremony following a successful return to the Australian jungle with ITV1 juggernaut I’m A Celebrity… Get Me Out Of Here!
The pair claimed the award ahead of the much fancied Hammond, notably selected ahead of her This Morning co-host Holly Willoughby in the category for Best Presenter.
Ant and Dec – who were also competing with Martin Lewis, Claudia Winkleman and Bradley Walsh for Best Presenter – admitted they were “more nervous than ever” before going into the event on Tuesday evening, but were just as “humbled and grateful” to receive the honour as they had ever been.
Ant said: ‘Thank you so much to the NTAs we’ve got quite a long list of thank yous, all of the shows and the people we work with, we are the luckiest two men on telly because we’ve got the best production teams and the best people to work with, we thank you from the bottom of our hearts.’