And to round it off, another TV show character experienced a heart attack on the interactive bike — this time (spoiler alert) it’s Mike Wagner (David Costabile) on the season 6 premiere of Showtime’s “Billions.”
“As referenced by the show itself, there are strong benefits of cardio-vascular exercise to help people lead long, happy lives,” a Peloton spokesperson said.
“I’m not going out like Mr. Big,” Wags says in the “Billions” season premiere.
Peloton’s share price plunged more than 75% in 2021, and the company hasn’t fared much better so far this year. The stock is down nearly 25% and trading at its lowest level in nearly two years.
Peloton became a staple for many during stay-at-home restrictions. But now consumers are returning to gyms, and the company has faced some PR headaches involving everything from crises befalling fictional television characters to product recalls. There is also more competition from upstarts selling cheaper bikes.
Peloton was trading at $27.06 at Friday’s close.
– CNN Business’ Paul R. La Monica contributed to this report.