Makeup artist creates $15 false eyelashes that can last for MONTHS without needing to be replaced


Makeup artist, 20, creates $15 false eyelashes that can last for MONTHS without needing to be replaced – and she made $100,000 in 14 days after her website launched

  • Olivia Epifano was 18 when she first came up with The Lavish Lash Lounge idea
  • She wanted to buy good quality, mink-free lashes that last more than 2-3 uses
  • The Melbourne-based teenager couldn’t find any so decided to make her own
  • She now sells 10 different lash styles for different eyes, that cost $15-$25 each
  • With the right care the lashes can be used upwards of 30 times without issue 

Olivia Epifano (pictured) is the owner of The Lavish Lash Lounge

A makeup artist has created $15 false eyelashes that last months without needing to be replaced, and she made $100,000 in 14 days after the online website launched. 

Olivia Epifano, 20, first noticed a gap in the beauty market at 18, when she couldn’t find a good quality, cruelty-free (meaning they didn’t contain mink fur) faux lashes that would last longer than two or three wears.

So, the Melbourne-based student spent two years building The Lavish Lash Lounge, a series of 10 different types of lashes, priced between $15 and $25, that suit different eye shapes and provide added confidence for those who like accentuating their makeup. 

‘I was asked to work for a cosmetic house as a makeup artist at 18… I was so excited and ready for the job until they told me I had to dedicate my social media pages to them,’ she told FEMAIL.

‘I was sitting on it for a couple of days and thought to myself why am I helping someone else grow? Why not just help myself grow? 

Some of her best-sellers VITA and ARIA lashes are made from synthetic silk and claim to last 30 wears, making them a very inexpensive choice (before and after pictured)

Some of her best-sellers VITA and ARIA lashes are made from synthetic silk and claim to last 30 wears, making them a very inexpensive choice (before and after pictured)

Her lashes can last upwards of 30 uses each

Clients are raving about how beautiful the lashes are

After graduating high school Olivia went on to study marketing and communications at university, despite initially feeling like that would hinder the progression of her work

‘That night I jumped on the internet and before I knew it it was 5am the next morning and I had to be at school by nine. I had ordered a bunch of samples so they would come in and out… I’d absolutely hate some and love others.’

She would try ‘breaking’ the lashes to see if they were durable and practice applying them with glue.

After graduating high school Olivia went on to study marketing and communications at university, despite initially feeling like that would hinder the progression of her work.

She said: ‘But in the end I definitely gained invaluable experience. I was then able to pay my full attention to the business and get it launched, which happened in October 2019.’

Some of her customers are even claiming to have used one pair of lashes 85 times before they eventually broke (a customer pictured)

Some of her customers are even claiming to have used one pair of lashes 85 times before they eventually broke (a customer pictured)

'Our lavish applicator allows you to apply lashes like a professional and its only $5,' Olivia said

‘Our lavish applicator allows you to apply lashes like a professional and its only $5,’ Olivia said

Some of her best-sellers VITA and ARIA lashes are made from synthetic silk and claim to last 30 wears, making them a very inexpensive choice.  

Some of her customers are even claiming to have used one pair of lashes 85 times before they eventually broke.

Her best advice for applying them is to have a good applicator and know what to do with your glue.  

‘Our lavish applicator allows you to apply lashes like a professional and its only $5,’ Olivia said.

‘Custom designed, the curve is perfectly contoured and shaped for all eyes. Your Lavish Lashes will be able to be worn comfortably for hours when applied with the applicator. 

Her best advice for applying them is to have a good applicator and know what to do with your glue

Her best advice for applying them is to have a good applicator and know what to do with your glue

While Olivia managed to generate $100,000 in just 14 days after reinvigorating her website earlier this year, her aims are far higher than that (a before and after pictured)

While Olivia managed to generate $100,000 in just 14 days after reinvigorating her website earlier this year, her aims are far higher than that (a before and after pictured)

‘Another tip is to allow the glue to sit on the lashes for about 1-2 minutes before applying it to your eye as this will allow the glue to become tacky and stick straight on.’ 

While Olivia managed to generate $100,000 in just 14 days after reinvigorating her website earlier this year, her aims are far higher than that.  

‘My aim from the beginning was to be able to see my product on the shelf. I want to hit one million in sales by June with the help of retail expansion in Australia first. I would like to dominate the market then expand into the US,’ she said.    

You can find The Lavish Lash Lounge online and on Instagram



Read more at DailyMail.co.uk