Love Island is reportedly set for another series’ as ‘bosses begin plans for a 2023 winter’ edition, just weeks before the summer cast are set the enter the villa.
ITV aired its first winter series in South Africa in January 2020, which was won by Paige Turley and Finn Tapp, having previously started in June every year since 2015.
Plans for a second winter series were shelved in 2021 amid concerns surrounding the pandemic, but according to The Sun, it is set to make a comeback.
Exciting: Love Island bosses have reportedly ‘started plans for a 2023 winter series’ (Paige Turley winner of the first winter series in 2020)
A source revealed to the publication: ‘Love Island bosses enjoyed the one and only series of Winter Love Island, but it was just before the pandemic raged so was shelved for 2021.
‘When they started casting for this summer’s series they thought there’s definitely enough talent to do a second series again so have started the plans for a 2023 Winter Love Island.
‘The series generally is really important for them as it attracts the all-important younger viewers, so if they can get a second series in one year then everyone will be delighted.
MailOnline has contacted ITV for comment.
All new! Plans for a second winter series were shelved in 2021 amid concerns surrounding the pandemic, but according to The Sun, it is set to make a comeback (Paige and Finley Tapp announced as winners by Laura Whitmore in February 2020)
Elsewhere, ITV shared its first teasers for its eighth series proclaiming itself to be the ‘OG of love’ compared to other rival dating shows.
The two animated promos will be airing on TV for the first time, on Saturday night during ITV’s Britain’s Got Talent.
Love Island said: ‘Love Island is the OG of dating shows and after 7 years of matchmaking, marriages and babies, for 8 weeks this summer, we’re officially owning love. So stand down all you pretenders – Love Is Ours.’
First look: Elsewhere, ITV shared its first teasers for its eighth series proclaiming itself to be the ‘OG of love’ compared to other rival dating shows
The winter series concluded in February 2020, just weeks before the global coronavirus pandemic began with Prime Minister Boris Johnson enforcing a lockdown.
Alongside winners Finn and Paige, the cast included Demi Jones, twins Eve and Jess Gale, Natalia Zoppa, Luke Mabbott and Shaughna Phillips.
All the contestants were looking to follow to in the success of former stars, with lucrative club promotions and signings.
Yet amid the coronavirus pandemic, Jack Cooper of EdHopkinsPR revealed to Metro that stars have missed key moneymaking moments which have previously bagged stars up to millions of pounds.
Uh oh: The stars of Love Island’s inaugural winter series have lost £500,000 in ‘missed opportunities’, a PR expert had predicted (Shaughna Phillips and Demi Jones, pictured)
ITV previously aired a series starting in June every year since 2015 (save for 2016’s series, which started on 30 May).
The show was thwarted with woes, as its host Caroline Flack stood down as presenter amid an assault charge following a row with her boyfriend Lewis Burton.
Caroline, who was replaced by Laura Whitmore while awaiting trial, tragically took her own life in February leading to widespread heartache.
Troubles: It was thwarted with woes, as host Caroline Flack stood down amid an assault charge following a row with her boyfriend Lewis Burton before taking her own life in February
He said: ‘They are also missing out on club appearances due to them being closed, which could have earned them up to £5,000 per hour’.
While the show has made millionaires out of many of its contestants, including Olivia Buckland, Alex Bowen, Dani Dyer and Chris Hughes, PR expert Jack has predicted that this year’s contestants will have such chances thwarted.
He went on: ‘With no events to attend, they are also missing out on a huge range of exposure in the media, having no stories for the press to write about…
‘The Winter Love Island stars are set to lose huge amounts of money, some contestants up to £500,000. Brand deals at the moment are at an all-time low.
‘Many of the participants have approached us to represent them during this tough time. Due to our books being full and also the lack of opportunities in the industry at this time, we have had to decline them.’
Uh oh: ‘The Winter Love Island stars are set to lose huge amounts of money, some contestants up to £500,000. Brand deals at the moment are at an all-time low’ (winners Paige and Finn pictured)
The news comes as Love Island bosses have reportedly created the biggest gym and workout area ever seen on the ITV2 programme.
It is alleged that they hope that the new feature will get the Islanders’ hearts racing and incite them to hook up more with each other.
Speaking to The Sun, a show insider said: ‘Viewers love all the scenes of rippling muscles and sexy squats.
Work out: Love Island bosses have reportedly created the biggest gym and workout area ever seen on the ITV2 programme (pictured June 2018)
‘Now producers hope that extra space for couples to work out will lead to more hook-ups as the testosterone flows.’
MailOnline has contacted ITV for comment.
Earlier this month it was claimed the ITV2 show’s new sexy, young cast were just days away from filming the advert, with the promo teasing the programme’s longest ever instalment.
Pulses racing: It is alleged that they hope that the new feature will get the Islanders’ hearts racing and incite them to hook up more with each other (pictured June 2018)
A source told The Sun: ‘The schedules are being put together now and fans can expect a long, hot summer of fun from the villa from June 6.
‘Filming for the promotional adverts is beginning in the next couple of weeks and the ads will start in May.
‘This series is going to be the longest ever and it’s from a brand new location so it’s all very exciting.’
Love Island start date revealed: The new series is set to begin on June 6 at undisclosed villa in Mallorca (pictured in June 2021)
A representative for ITV told MailOnline at the time: ‘It’s too soon for us to confirm the schedule.’
It comes after Love Island bosses confirmed they were on the lookout for a new villa in March, following swirling speculation among viewers.
Contestants on the show have filmed at the same Majorcan property for five years, however producers have started hunting for a new space on the island in a bid to spruce up the show.
Kevin Lygo, ITV’s managing director of media and entertainment, told PA Media how the ‘marvellous’ new mansion will make for a ‘great’ eighth series.
He revealed of the sprawling property: ‘We didn’t own it. We rented it and we are choosing a new house for this summer so that is all secrecy.
‘It is going to be marvellous. Yes, it is going to be in Mallorca. It is going to be a great one [series].’
Exciting: Filming for the promotional adverts was due to happen this month and the ads will start in May (pictured in July 2021)