Kylie Jenner revealed that the faux leather trench coat from her new fashion line, Khy, had sold out in a post that was shared on her X account on Wednesday morning.
The 26-year-old reality television figure also posted a photo of herself wearing the item, which was paired with high-heeled shoes.
The coat was priced at $198.
The Khy line went on sale on Wednesday morning after she heavily promoted the items for weeks. Jenner’s Khy line also sells dresses, tops and skirts with none of the items being more than $200 a piece.
This is her first big spinoff to her brand since bringing out Kylie Swim which followed the smash hit launch of Kylie cosmetics.
Raking it in: Kylie Jenner revealed that the faux leather trench coat from her new fashion line, Khy, had sold out in a post that was shared on her X account on Wednesday morning
On Wednesday Kylie also flashed her enviably toned tummy while in a black cropped zip-up jacket in new images to push the launch.
The Keeping Up With The Kardashians veteran wrote in her Instagram caption, ‘@khy first drop now available on khy.com!’
In another post made just minutes later Jenner is seen holding up a sign that says Khy as she stared into the camera: ‘Khy is here. shop my limited edition first drop NOW at Khy.com.’
And on her Insta Stories she shared, ‘I couldn’t be more excited for you to finally experience Khy! Drop 001.’
The makeup mogul announced her new fashion project via her Instagram on Tuesday, with a sizzling snap captioned, ‘Meet khy.’
This comes after Kylie was accused of stealing ideas for her company’s first drop last month.
The accusations against Jenner were made by designer Betsy Johnson, who shared a statement on her Instagram Story on October 25.
Big and bold: The Khy line went on sale on Wednesday morning after she heavily promoted the items for weeks
Good deal: Jenner’s Khy line also sells dresses and skirts with none of the items being more than $200 a piece
In her message, Johnson alleged that her staff ’emailed Kylie and all her team @products.ltd concept and language and a line sheet 6 months ago.’
She then wrote ‘Interesting concept Kylie’ before concluding: ‘Thanks for the co-sign. F*** your support.’
According to HollywoodLife, Johnson went on to post a screenshot of what appeared to be her student loans, which had accumulated to over 50,000 euros.
She added another message that read: ‘Like so many other working-class kids who bust their a** for expertise they weren’t born into to realize their ideas.’
Khy, on which Jenner collaborated with Nan Li and Emilia Pfohl from Namilia, released its first drop of clothing on Wednesday.
It was revealed that the reality television mainstay was planning on starting a new apparel brand last month.
The company’s first collection of offerings includes various tops and bottoms, many of which are made of faux leather, including the trench coat.
Jenner opened up about working on Khy during an interview with Vogue, and she described the project as ‘very personal.’
‘I’ve worked really hard on it, I’ve put my love into it, and I can’t wait for people to experience the clothes,’ she said.
On the market: Jenner collaborated with Nan Li and Emilia Pfohl from Namilia
Adding her own touch: Jenner opened up about working on Khy during an interview with Vogue, and she described the project as ‘very personal’
She gets it! The social media powerhouse also acknowledged that many of her followers were likely influenced by her sense of style
The social media powerhouse also acknowledged that many of her followers were likely influenced by her sense of style.
‘I keep saying the word accessible, but I think it’s the right word… My fans want to wear the things that I’m wearing and I want to bring that to them,’ she stated.
Jenner went on to speak about why she chose to set a price limit for the offerings in Khy’s first collection of clothing.
‘For this line the main goal is to bring major fashion pieces, and work with these amazing designers and have it be accessible—having everything in this first drop be under $200 dollars was very important to me,’ she said.