Kim Kardashian’s beauty brand, KKW, has been valued at a billion dollars, with the mogul now overtaking the wealth of her younger sister Kylie Jenner.
The mogul, 39, has just inked a deal with Coty Inc. to sell a 20 per cent stake in the company, which sells make-up and fragrances, for $200million. Coty also bought a 51% stake in Kylie’s company for $600million last year.
Kylie, 22, had been hailed a ‘self-made billionaire’ by Forbes in 2019 and 2020, but last month, they stripped her of the title, accusing her of inflated business figures and ‘forging’ tax returns and suggesting she is worth around $950million.
Now Kim’s a BILLIONAIRE! Coty Inc has splashed out $200m on 20 per cent of Kardashian’s beauty empire as she overtakes sister Kylie Jenner in the wealth stakes (stock image)
Kim’s deal is for a ‘long-term strategic partnership to launch products in new beauty categories and expand across the globe from top to bottom’.
TMZ reports that Coty acts as a licensee for skin, hair, personal and nail products.
The deal means that Kim remains very much at the helm of the business, having only given up a 20% stake.
If the company have paid $200million for one fifth of the brand, that means they value the whole company at a billion dollars.
Not happy: The latest news comes after Kylie’s wealth was estimated at around $900-950million as Forbes stripped her of her ‘self-made billionaire’ title last month – she sold 51% of her beauty brand to Coty for $600million in 2019
Coty bought a majority stake in Kylie’s beauty company, (51 per cent) in 2019, for $600million, whereas Kim will still be in charge of her company.
TMZ also reported that Kim and her team have been working out the deal with Coty for months.
Kim said: ‘This relationship will allow me to focus on the creative elements that I’m so passionate about while benefiting from the incredible resources of Coty, and launching my products around the world.’
Kim’s beauty company was recently sued by Seeds Beauty because they were reportedly worried she would spill trade secrets to Coty.
Something to say: Kylie recently hit back at Forbes after it published a report claiming that the Jenners and their PR team inflated figures for Kylie Cosmetics
Last month, Kylie slammed Forbes after the publication released a bombshell report accusing her of inflating figures and ‘forging’ tax returns for the makeup mogul’s cosmetics company.
It appeared the reality star was taken by surprise at the article, which claims Kylie Cosmetics is not doing as well as the Jenners want people to think – and that the Lip Kit creator is not actually a billionaire.
Forbes named Kylie the world’s youngest self-made billionaire in 2019 and again in 2020, and of her surprise over their latest article she wrote on Twitter: ‘What am i even waking up to. i thought this was a reputable site.
‘All i see are a number of inaccurate statements and unproven assumptions lol. i’ve never asked for any title or tried to lie my way there EVER. period’
‘Inaccurate statements’: Kylie appeared shocked by the Forbes article that claimed her family created a ‘web of lies’ so she could be crowned the youngest billionaire
She followed up with a quote from the Forbes report that accused the Jenners and their accountant of producing false tax returns.
‘“Even creating tax returns that were likely forged” that’s your proof? so you just THOUGHT they were forged? like actually what am i reading.’ Kylie tweeted incredulously.
She followed up with another post focusing on the positive, ‘but okay i am blessed beyond my years, i have a beautiful daughter, and a successful business and i’m doing perfectly fine.’
The publication accused Kylie of ‘lying about company figures and forging tax returns’ to be dubbed a billionaire.
Report: Kylie is not a billionaire, Forbes claimed. They accused the ‘self-made’ makeup mogul, 22, of spinning ‘a web of lies’ about company figures and ‘forging tax returns’
Kim versus Kylie: How do their earnings compare?
She’s just sold a 20% share of her KKW beauty company, banking an incredible $200million.
So how does Kim’s latest windfall compare to sister Kylie’s and the rest of their hugely successful family
Kim Kardashian: Estimated net worth – $1billion
Sister act: Kim (centre) now appears to be the richest member of the Jenner/Kardashian family
The first member of the Kardashian family to find stardom was Kylie’s big sister Kim, 39.
After a couple of years lurking on the sidelines of fame as Paris Hilton’s friend and sometime stylist, she was catapulted into the public eye when an intimate sex tape was leaked in 2007. While Kim was by her own account ‘devastated’, her mother Kris Jenner saw an opportunity and took over, guiding Kim to win a $5million payout via a lawsuit against the company, and signing up the newly notorious family for their own reality show.
Last year Kim’s net worth was estimated at $370million by Forbes, which put her at number 26 on the magazine’s 2019 list of America’s Highest-Paid Celebrities.
Yet the publication may have been a little wide of the mark as Coty Inc valued her beauty empire, KKW, at $1billion, buying 20% of the company for a huge $200m.
While sister Kylie sold a majority stake (51%) of her beauty company, Kylie Cosmetics to Coty in 2019, Kim is still in control of her brand as she owns 80%.
Mother-of-four Kim’s money previously came from her share of the Keeping Up With The Kardashians show pay check. She had been earning $100million a year from KKW but the latest deal will give her brand further global reach.
She has also made millions from her computer game, Kim Kardashian: Hollywood.
Kim supplements this income with endorsements, recently confirming she gets offered up to $1million for a single sponsored Instagram post.
She said she turned down that particular offer because her husband Kanye West didn’t like the ‘fast fashion’ company because ‘they would knock off Yeezy all the time.’
Her rapper husband has called himself a billionaire, and according to Forbes Kanye earned $150million over the past year, putting him at number three on the magazine’s World’s Highest-Paid Entertainers 2019 list.
Kylie Jenner; Estimated net worth $900-950million
Like all her sisters, Kylie, 22, makes money from the family reality show, modelling gigs, and endorsements.
However this is dwarfed by her makeup company, which started out as a single batch of 15,000 $29 lip kits which she self-funded and sold online to her Instagram followers in 2015.
She sold a controlling stake of her brand CoverGirl owner Coty for $600million last year, making her officially the richest Kardashian until now.
Kylie commands a little more than sister Kim for her Instagram posts and at last count, charged $1.2 million (£960,000) for a single ad post.
This makes her the highest-paid Instagram Influencer of 2019, according to reports.
She’s also been involved in lucrative advertising deals which have netted her around $18million, from companies such as Puma and Pac Sun.
When she first started out, Kylie’s mother Kris brokered her seven figure deals as a model, scoring a huge deal with British retailer Topshop.
Self made: Kylie Jenner, seen promoting Kylie Cosmetics, is now said to be worth $900m
Kris Jenner; Estimated net worth – $90million
When her daughter’s sex tape with ex Ray Jay hit the internet, Kris Jenner took control, negotiating so well that the reality star continues to make money from royalties today.
Indeed it is all thanks to Kris that fleeting infamy became something more. Shortly after the sex tape leaked she signed up the entire family for their eponymous reality show, which premiered that same year. KUWTK is currently in its 17th season, and she remains the executive producer.
She also operates as the family momager – a nickname she likes so much she trademarked it – taking a percentage cut of her children’s earnings whenever she negotiates their deals.
While at 30million her social media presence is a fraction of her daughters, Kris also occasionally scores endorsement deals of her own, including a Fendi campaign with Kim and her daughter, North West.
According to the website CelebrityNetWorth she is worth around $90million, however if she negotiated Kylie’s Coty deal, it will mean a huge payday.
Khloe Kardashian; Estimated net worth $40million
Along with the family reality show, and endorsement deals, Khloe has her own clothing line, Good America, which is sold in department stores and online.
Kourtney Kardashian; Estimated net worth $35million
The bulk of Kourtney’s income comes from the family reality show, and endorsement deals. She is currently promoting her Diamond fragrance line with sisters Kim and Khloe.
The mother-of-three’s net worth is estimated at $35million, according to Money.
Caitlyn Jenner; Estimated net worth $100million
Famous first as an Olympian, Caitlyn for years received a pay check for appearing on KUWTK.
Since divorcing Kris Jenner, she has left the money-spinning show, and come out as a trans woman. She paid her bills with her own spinoff chronicling her life as a trans woman, and released a tell-all autobiography.
She currently stars on the British reality show I’m A Celebrity Get Me Out Of Here for which she is being paid $648,000, according to The Sun newspaper.
Her net worth is estimated at $100million.
TV role: Caitlyn Jenner is currently appearing on British reality show I’m A Celebrity
Kendall Jenner; Estimated net worth $30million
Like her sisters Kendall cuts a paycheck from Keeping Up With The Kardashians.
However she combines this role with life as a high fashion model.
Last year she was the world’s highest-paid model for the second year in a row, according to Forbes, making $22.5million in 2018 alone. Money estimates her worth at $30million.
High fashion: Kendall Jenner walks the runway in Rome last month
Rob Kardashian; Estimated net worth $10million
It will come as no surprise that Rob is the least wealthy of his siblings. Still, with an estimated net worth of $10million, the single dad is still a wealthy man.
Rob made his money by appearing on Keeping Up With The Kardashians and his short lived spinoff show. He stepped back from KUWTK last year, now making only occasional appearances for which he is thought to be paid $50,000 an episode. He also has a sock company, Arthur George.
Based on filings from beauty giant Coty, which acquired a 51 percent stake of Kylie’s makeup company in January at a valuation of $1.2 billion, Kylie Cosmetics generated revenues and profits that were far lower that the figures touted for years by the Jenner-Kardashian clan.
These shock claims come after Forbes put Kylie on the cover and hailed her the youngest self-made billionaire ever two years running.
Forbes explained that it had been shown 2016 tax returns indicating revenue far higher than the numbers revealed by Coty’s filing, and that there were only two explanations: Kylie Cosmetics’ sales had utterly collapsed in the two years before the acquisition, or the tax returns were fabricated.
Forbes now think that Kylie, even after pocketing an estimated $340 million after tax from the sale, is not a billionaire.
The magazine claimed that filings released by publicly traded Coty over the past six months reveal Kylie’s business is significantly smaller than people have been led to believe.
Not worried: Kylie reacted to a tweet that questioned why she cared about it with so much going on in the news
Reaction: Another fan asked her to use her platform to speak out about George Floyd, the man who was killed by a police officer in Minnesota
‘I can’t believe it’: Kylie shared a picture of the cover and wrote this post back in 2018
The publication noted: ‘Revenues over a 12-month period preceding the deal: $177million according to the Coty presentation, far lower than the published estimates at the time.
‘More problematic, Coty said that sales were up 40% from 2018, meaning the business only generated about $125 million that year, nowhere near the $360 million the Jenners had led Forbes to believe.
‘Kylie’s skincare line, which launched in May 2019, did $100 million in revenues in its first month and a half, Kylie’s reps told us. The filings show the line was actually “on track” to finish the year with just $25 million in sales.’
They add that there was no way the numbers the Jenners were offering in earlier years could be true.
If Kylie Cosmetics did $125 million in sales in 2018, how could it have done $307 million in 2016 as their supposed tax returns state or $330 million in 2017?
Forbes claimed that their new calculations put Kylie’s personal fortune at just under $900million.
Kylie’s lawyer Michael Kump told TMZ: ‘We have reviewed Forbes’ article accusing Kylie of engaging in deceit and a ‘web of lies’ to inflate her net worth.
‘The article is filled with outright lies. Forbes’ accusation that Kylie and her accountants ‘forged tax returns’ is unequivocally false and we are demanding that Forbes immediately and publicly retract that and other statements.’
He added: ‘It is sad that, of all things, Forbes has devoted 3 reporters to investigate the effect of the coronavirus crisis on Kylie’s net worth. We would not expect that from a supermarket tabloid, much less from Forbes.’
In 2019, the star unseated Facebook’s Mark Zuckerberg, then 35, as the youngest-ever self-made billionaire – he was 23 when he made his first billion 11 years ago in 2008.
Forbes has addressed the controversy that surrounds the title ‘self-made’ as last year people were up in arms that Kylie came from an already privileged background.
They penned: ‘ Yes, self-made (despite a lot of help from her famous family, she didn’t inherit her business—she built it). And yes, billionaire (she’s worth $1 billion).’
The site also claimed that money from Kylie’s Coty sale meant she was one of just 2,095 people in the world with a fortune of ten digits.
Kylie previously told Forbes: ‘I didn’t expect anything. I did not foresee the future. But [the recognition] feels really good. That’s a nice pat on the back.’
Incredible: Jenner, the youngest sibling of the Kardashian family, started her make up line with lipstick kits in 2015. Kylie Cosmetics signed a deal with Ulta Beauty Inc to put her products in all of the retailer’s 1,163 U.S. stores (above)
Jenner, the youngest member of the entire Kardashian-Jenner family, started her make up line in 2015 by selling $29 lipstick kits.
The kits sold out within minutes of launching – an early sign of the power of her now 270 million-plus social media following.
Jenner’s products were only sold online when it was first launched but in 2018, the brand struck a deal to sell its goods in 1,100 Ulta Beauty stores across the U.S.
She expanded her empire earlier this year with Kylie Skin – a line of moisturizers, under eye creams and facial scrubs.
Jenner brought in sales of an estimated $360 million in 2018.
Forbes itself put Kylie on the cover in March 2019, hailing her as the youngest ever self-made billionaire.
The move appeared to anger her brother-in-law Kanye West, whom Forbes did not declare a billionaire until April of this year.
The magazine reported that West ‘reacted with hurt and venom’ after he was not included in its billionaires list earlier this year.
All change: Coty, which has been struggling with falling sales, saw a share increase of 5 percent following the Jenner announcement last year
Credit due: In April, the publication valued Kylie’s brother-in-law Kanye West’s assets at around $1.26 billion – the rapper had claimed that the figure was around $3 billion
‘You know what you’re doing,’ he texted a Forbes reporter. ‘You’re toying with me and I’m not finna lye [sic] down and take it anymore in Jesus name.’
After he was finally added to the list, West disputed Forbes’ evaluation of his net worth at $1.26 billion.
‘It’s not a billion,’ West texted the magazine. ‘It’s $3.3 billion since no one at Forbes knows how to count.’
Forbes relies on a team of researchers as well as public and private financial documents to arrive at its estimates of net worth for the world’s richest people, rather than taking their claims at face value.
Per the report, West’s team provided statements that showed the rapper has $17 million in cash, $35 million in stocks, $81 million in ‘buildings and improvements’ and $21 million in land.
Adidas Yeezy, the fashion collaboration between the rapper and the German sportswear brand, has a revenue worth of around $1.3 billion – making West around $140 million from sales just last year.
Iconic: In 2016, Kim appeared on the cover of Forbes and was listed at no. 42 on their ‘100 highest paid celebrities’ after netting $51 million the year before
The article suggests West has been eager to prove his financial status for some time, noting that he had previously claimed to be a billionaire during an appearance at the 2019 Fast Company Innovation Festival.
‘When I did Forbes, I showed them a $890 million receipt and they still didn’t say ‘billionaire,” dad-of-four Kanye told the audience.
In 2016, Kim, (Kylie’s half-sister and Kanye’s wife) appeared on the cover of Forbes and was listed at no. 42 on their ‘ 100 highest paid celebrities after netting $51 million the year before.
Kim couldn’t contain her excitement as she shared the Forbes image on Instagram on Monday and wrote: ‘Such a tremendous honor to be on the cover of @forbes!
‘I never dreamed this would happen and know my Dad would be so proud. #NotBadForAGirlWithNoTalent.’