Next came an ambitious tour, then a partnership with Nike in 2009 and an Air Yeezy II sneaker release in 2012.
“It was the first shoe to have the same level of impact as an Air Jordan, and I wanted to do more,” West told Forbes.
He wanted ownership of his own brand, so he jumped to Adidas in 2013. According to Forbes, the company gives West a 15% royalty on wholesale, plus a marketing fee.
West’s first “Yeezy Season,” debuted in 2015, and his biggest seller has been the 350 sneaker.