The company said it was permanently discontinuing about 100 products, including Johnson’s Baby Powder. This will only impact sales in the US and Canada. It will continue to sell its products in other markets. The company says there has been a decline in demand for the powder.
The company does have a cornstarch-based baby powder that will remain on the market.
Johnson & Johnson said it remains confident in the safety of the product, but there have been tens of thousands of lawsuits filed by women who have developed ovarian cancer after regular talcum powder use.
The cases are in various stages in courtrooms around the country. A handful of talcum powder companies have put warning labels on their products, but Johnson & Johnson argued such a label would be confusing, because it stood by its product.
Some scientific studies have shown that women do have an increased risk of ovarian cancer with talc use in the genital area, but others do not.
Most studies suggest more research is needed.
The company said stores can continue selling its existing inventory until it runs out.