Jay-Z takes legal action against ‘deepfakes’ of his likeness rapping Billy Joel and Hamlet


Jay-Z takes legal action against ‘deepfakes’ of his likeness rapping Billy Joel and Hamlet… and YouTube channel responds using deepfakes of Barack Obama and Donald Trump

  • Jay-Z’s company has taken action against a YouTube channel which created ‘deepfake’ videos that mimic the rapper’s voice 
  • Roc Nation filed takedown notices against two videos created by Vocal Synthesis that make Jay-Z rap Billy Joel’s We Didn’t Start the Fire and Hamlet’s ‘To be or not to be’ soliloquy 
  • Roc Nation’s initial complaint with the videos were that they ‘unlawfully [use] an AI to impersonate our client’s voice’ 
  • A statement by the anonymous creator of Vocal Synthesis on Wednesday read, ‘The Jay-Z videos are back up now, and my copyright strike has been removed!’ 
  • According to the channel the videos in question are ‘entirely computer-generated using a text-to-speech model trained on the speech patterns of Jay-Z’
  • Deepfakes are so named because they are made using deep learning, a form of artificial intelligence, to create fake videos of a target individual 

Jay-Z’s company has taken action against a YouTube channel which created ‘deepfake’ videos that mimic the rapper’s voice.

Roc Nation filed takedown notices against two videos created by Vocal Synthesis that use ‘artificial intelligence to make [Jay-Z] rap Billy Joel’s We Didn’t Start the Fire and Hamlet’s “To be or not to be” soliloquy,’ The Guardian reported on Wednesday.

Although the two videos were initially taken down, as of Wednesday they were back up on the video streaming site. 

Jay-Z’s company has taken action against a YouTube channel which created ‘deepfake’ videos that mimic the rapper’s voice. The rapper seen here in February

A statement by the anonymous creator of Vocal Synthesis read, ‘The Jay-Z videos are back up now, and my copyright strike has been removed!’ 

‘I’m not sure exactly what happened; I guess either YouTube reversed its decision or Roc Nation dropped its claim. Thanks a lot to everyone who publicized this!’  

According to the channel the videos in question are ‘entirely computer-generated using a text-to-speech model trained on the speech patterns of Jay-Z’.

Roc Nation filed takedown notices against two videos created by Vocal Synthesis that use 'artificial intelligence to make [Jay-Z] rap Billy Joel¿s [pictured 2009] We Didn¿t Start the Fire and Hamlet¿s ¿To be or not to be¿ soliloquy.

Shakespeare's portrait, circa 1623

Roc Nation filed takedown notices against two videos created by Vocal Synthesis that use ‘artificial intelligence to make [Jay-Z] rap Billy Joel’s [L, 2009] We Didn’t Start the Fire and Hamlet’s “To be or not to be” soliloquy.’ Shakespeare’s portrait, circa 1623, seen right

Roc Nation’s initial complaint with the videos were that they ‘unlawfully [use] an AI to impersonate our client’s voice’. 

Vocal Synthesis responded to the complaint -via synthesized ‘deepfake’ voices mimicking President Barack Obama and Donald Trump- that the videos had ‘no malicious purpose’.

They also said they were ‘disappointed that Jay-Z and Roc Nation have decided to bully a small YouTuber in this way’. 

Roc Nation's initial complaint with the videos were that they 'unlawfully [use] an AI to impersonate our client¿s voice'. Jay-Z and daughter Blue Ivy Carter seen here in March

Roc Nation’s initial complaint with the videos were that they ‘unlawfully [use] an AI to impersonate our client’s voice’. Jay-Z and daughter Blue Ivy Carter seen here in March

Deepfakes are so named because they are made using deep learning, a form of artificial intelligence, to create fake videos of a target individual.

They are made by feeding a computer an algorithm, or set of instructions, as well as lots of images and audio of the target person.

The computer program then learns how to mimic the person’s facial expressions, mannerisms, voice and inflections.

With enough video and audio of someone, you can combine a fake video of a person with fake audio and get them to say anything you want. 

Vocal Synthesis responded to the complaint -via synthesized 'deepfake' voices mimicking President Barack Obama [seen here in December 2019] and Donald Trump

Vocal Synthesis responded to the complaint -via synthesized ‘deepfake’ voices mimicking President Barack Obama [seen here in December 2019] and Donald Trump

 

Read more at DailyMail.co.uk