I’m no kopykat! Poosh’s Kourtney Kardashian bonds with Goop’s Gwyneth Paltrow


Kourtney Kardashian has faced accusations that her Poosh lifestyle and wellness brand was essentially ‘copied’ from Gwyneth Paltrow’s Goop, though now the two are collaborating together.

The 43-year-old Kourtney founded Poosh in March 2019, more than a decade after Paltrow founded Goop in September 2008.

Kourtney met with Gwyneth during the eighth episode of The Kardashians, revealing they were working on a new vagina candle collaboration dubbed Smells Like My Pooshy, while they both bonded over blended families. 

Collaborating: Kourtney Kardashian has faced accusations that her Poosh lifestyle and wellness brand was essentially ‘copied’ from Gwyneth Paltrow’s Goop, though now the two are collaborating together

Kourtney was seen heading to Goop’s Santa Monica headquarters as they both meet and embrace in the office.

Kourtney says, ‘This is so nice’ and Gwyneth says, ‘Oh my God I’m so happy you’re here. I’m really happy to have you.’

Kourtney admits that the timing was perfect because she was just down the street doing Panchakarma at the Surya Spa in Santa Monica.

Down the street: Kourtney admits that the timing was perfect because she was just down the street doing Panchakarma at the Surya Spa in Santa Monica

Down the street: Kourtney admits that the timing was perfect because she was just down the street doing Panchakarma at the Surya Spa in Santa Monica

Gwyneth asks how many days she’s been doing it, and Kourtney responds, ‘So I just recently did 12 days of like no sex, no working out.’

The Se7en star was surprised when Kourtney mentioned no sex, as Kourtney wonders, ‘Did she not say that to you? Only me?’ as they share a laugh.

Kourtney adds in confession, ‘Gwyneth Paltrow has a similar healthy lifestyle and we both are in the wellness space, and so I’m thinking of doing this collaboration between Poosh and Goop, which is Gwyneth Paltrow’s health and wellness brand.

Gwyneth: Gwyneth asks how many days she's been doing it, and Kourtney responds, 'So I just recently did 12 days of like no sex, no working out'

Gwyneth: Gwyneth asks how many days she’s been doing it, and Kourtney responds, ‘So I just recently did 12 days of like no sex, no working out’

They both sit down and Kourtney tells Gwyneth that she’s on a ‘journey’ as Gwyneth asks if she has a ‘destination in mind.’

‘I want to have a baby, so I’ve done all the fertility stuff,’ Kourtney tells her, as Gwyneth asks how that has been for her.

‘It just makes me, like mentally, not well,’ Kourtney admits, adding that when she did her cleanse, she thought, ‘this is what I’m supposed to be doing.’

Kourtney adds in confession, ‘This year I’ve really been focusing on growing the business. Doing this collab with Poosh ad Goop is definitely a step in the right direction.

Gwyneth asks how long she’s been with Travis, and she says, ‘a year and four months,’ before asking if they live together, which Kourtney says they do not.

Living: Gwyneth asks how long she's been with Travis, and she says, 'a year and four months,' before asking if they live together, which Kourtney says they do not

Living: Gwyneth asks how long she’s been with Travis, and she says, ‘a year and four months,’ before asking if they live together, which Kourtney says they do not

The actress tells Kourtney that her and husband Brad Falchuck, ‘didn’t live together until we’d been married for a year,’ which surprised Kourtney, who asked if there was a reason.

‘It was mostly for our kids, because it’s hard, in a way, the step-parenting thing and blending families,’ Paltrow said.

The actress shares 18-year-old Apple and 16-year-old Moses with her first husband, Coldplay singer Chris Martin, while Falchuk shares Isabella and Brody with his first wife, Suzanne Bukinik.

Kourtney shares 12-year-old Mason, nine-year-old Penelope and seven-year-old Reign with ex Scott Disick, while her husband Travis Barker has 18-year-old Landon and 16-year-old Alabama with ex Shanna Moakler. 

Paltrow added, ‘That second marriage is so beautiful,’ when Kourtney says she’s never been married, but Gwyneth says, ‘You’ve basically been married, right?’

Kourtney adds in confession, ‘I do find her really inspiring and I feel like she’s got purpose and positivity with all that she’s doing.’

Paltrow reveals they are talking about a candle collaboration, adding, ‘I think it’s such a cool opportunity for two females in the wellness space to come together and sort of rebuke that idea that there’s not enough space for everybody and how they want to show up and contribute to the wellness world.’

Gwyneth added she’s excited to learn about, ‘what scents you like,’ as they agree to ‘work on some different things and we can meet again.’

Kourtney says she’d love that as they share a hug before parting ways.

Towards the end of the episode, Kourtney is going over various candles and scents with her assistant, Liz Muller.

Liz tells her, ‘Based on your favorites, they can kind of refine the scent,’ as Kourtney starts a ‘no pile’ and asks Liz if she agrees.

She starts moving various candles to the ‘no pile’ as they keep sniffing more candles, with Liz finding one that smells like, ‘spring or rose’ that she likes.

Candles: She starts moving various candles to the 'no pile' as they keep sniffing more candles, with Liz finding one that smells like, 'spring or rose' that she likes

Candles: She starts moving various candles to the ‘no pile’ as they keep sniffing more candles, with Liz finding one that smells like, ‘spring or rose’ that she likes

Kourtney’s friend Steph Shepherd comes in the house, as Kourtney tells her about the Poosh and Goop collab, with Kourtney revealing what it will be called.

‘We’re doing this Goop Poosh collab candle. You know how she does the candles that smell like my vagina, so this is gonna be called, ‘Smells Like My Pooshy.’

‘Oh my God I thought you were gonna say…’ Steph says with a laugh, adding, ‘That’s really funny.’

Steph: Kourtney's friend Steph Shepherd comes in the house, as Kourtney tells her about the Poosh and Goop collab, with Kourtney revealing what it will be called

Steph: Kourtney’s friend Steph Shepherd comes in the house, as Kourtney tells her about the Poosh and Goop collab, with Kourtney revealing what it will be called

‘I really want to streamline the brand with my lifestyle so a Poosh and Goop candle collab makes so much sense because I love candles, I light candles every day in my home,’ Kourtney says in confession.

Kourtney sniffs the rose candle and says, ‘This is a vibe. This definitely smells like my Pooshy,’ as Liz and Steph laugh.

Steph adds, ‘It reminds me of your mom’s Pooshy,’ as Kourtney reveals she’s been talking about the collab with Gwyneth for a year.

Vibe: Kourtney sniffs the rose candle and says, 'This is a vibe. This definitely smells like my Pooshy,' as Liz and Steph laugh

Vibe: Kourtney sniffs the rose candle and says, ‘This is a vibe. This definitely smells like my Pooshy,’ as Liz and Steph laugh

‘I feel like the big picture is showing we can team up with other women in health and wellness,’ Kourtney says, as Liz adds that, ‘teaming up makes you stronger.’

Steph adds, ‘You support Goop, they support you. It doesn’t always have to be this female rivalry that the press or the internet wants to like pit women against each other.’

Kourtney adds in confession, ‘When I came out with Poosh, people loved to compare us and make us like we’re enemies and like I’m coming for her territory. So I really love the idea of doing something together to really show that there is room for everybody. To me that’s a really positive message.’

Big picture: 'I feel like the big picture is showing we can team up with other women in health and wellness,' Kourtney says, as Liz adds that, 'teaming up makes you stronger'

Big picture: ‘I feel like the big picture is showing we can team up with other women in health and wellness,’ Kourtney says, as Liz adds that, ‘teaming up makes you stronger’

Just days before the episode aired, Paltrow was asked if she was upset that, ‘Poosh copied you’ by a fan.

‘This idea that women need to be in competition is legacy patriarchy bulls**t. There is room for EVERY woman to achieve her goals,’ Paltrow said. 

‘I used to fall prey to this kind of thinking years ago, so I understand where it comes from,’ she added, before praising both Kourtney and Travis.

‘Now I get so excited when I see new wellness businesses because I know there’s a place for everyone, plus @kourtneykardash is such a nice person and #KRAVISFOREVER.” 

Praise: 'I used to fall prey to this kind of thinking years ago, so I understand where it comes from,' she added, before praising both Kourtney and Travis

Praise: ‘I used to fall prey to this kind of thinking years ago, so I understand where it comes from,’ she added, before praising both Kourtney and Travis

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