After scoring twice and setting up three other goals in the Lionesses’ 6-1 World Cup win over China yesterday, Lauren James is undoubtedly football’s newest superstar.
But after being named player of the match, not only is she on the brink of becoming one of the best women footballers in the world, but potentially one of the most wealthy too.
Speaking after the game, Ms James said: ‘Another day, obviously it’s what dreams are made of.’
The defender, whose brother Reece also plays for England, has already landed six lucrative endorsements but now courtesy of her stunning performances during the World Cup, it is predicted she will at least double her income – already thought to be in excess of £500,000 per year.
Ms James, 21 – who scored the winner against Denmark last week too – is already on billboards across Britain as the face of deodorant brand Sure, has a deal with children’s debit card company GoHenry, and is an ambassador for Google Pixel phones as well as Nike.
Lauren James celebrates England’s fourth goal in the Women’s World Cup group stage match against China at Hindmarsh Stadium in Adelaide, Australia, yesterday
Lauren James has appeared in campaigns for Sure deodorant with England’s Mason Mount
James’s other deals include her work as an ambassador for Google Pixel phones
Lauren James also has a marketing deal with Barclays and has appeared in adverts for the bank
The star, who plays for Chelsea like her older brother, also has deals with protein firm Optimum Nutrition UK and Barclays bank.
Ms James charges around £14,000 for an Instagram post but since her number of followers has tripled in recent weeks she can now charge far more.
Commercial experts say that until last year when the Lionesses won the Euros, male footballers earned more than four times what a female would for a brand deal.
However, one who specialises in sports contracts says that while men still earn more, women are catching up fast – and nobody more so than Ms James.
They said: ‘When it comes to getting deals, it is very much about how someone plays on the pitch and Lauren is a star.
‘She is the woman of the moment and unless something drastic happens, she is on course to be a massive name once the World Cup is over.
‘£14,000 for a post will be miniscule in a few weeks. She will make a fortune.’
In addition, Chelsea star Lauren James has a deal with protein firm Optimum Nutrition UK
James works with children’s debit card company GoHenry, with teammate Alex Greenwood
Lauren James (right) with Katie Zelem (left) and Lucy Bronze (centre) behind the scenes during a photoshoot for Marks & Spencer at St George’s Park in Burton upon Trent on June 27
Lauren James is seen in photographs uploaded to her Instagram page
England and Chelsea footballer James charges around £14,000 for an Instagram post
James, who was the stand-out star of yesterday’s match in Adelaide, is pictured on Instagram
Ms James was the stand-out star of yesterday’s match in Adelaide where the Lionesses roared into the quarter-finals. They will play Nigeria on Monday.
She scored in the 41st and 65th minute and was denied a hat-trick after her stunning strike just before half-time was controversially ruled out for an offside in the build-up. She also produced three assists.
Alessia Russo, Lauren Hemp, Chloe Kelly and Rachel Daly also scored.
Ms James’ love for football began when she was a young child and would play with her brother outside their home in Mortlake, South West London.
When she was a teenager, her unmatched ability with the ball meant she was far ahead of the girls in her age group.
She signed up to Arsenal Academy at 14, but the coach Pedro Martinez Losa fast-tracked Lauren to the women’s team as she was too good to play with girls her age.
But after Lauren took a penalty, the senior women asked for her to be moved back to the Arsenal Academy.
Prior to the Women’s World Cup starting, MailOnline revealed on July 15 that England’s footballers were frustrated that the Football Association was refusing to award bonuses at the tournament.
Lauren James celebrates with teammates after scoring against China in Adelaide yesterday
Lauren James speaks in the press conference after England’s win in Adelaide yesterday
Lauren James poses with her Player Of The Match award after yesterday’s win in Adelaide
Fans show their support for Lauren James at the Women’s World Cup in Adelaide yesterday
The governing body decided they would not pay players extra money on top of what they will receive from Fifa for taking part in the tournament before the squad flew out to Australia on July 5.
Talks then resumed just before Sarina Wiegman’s side boarded their flight Down Under and continued after they arrived at their preparation camp on the Sunshine Coast, but to no avail.
MailOnline understands there had been back and forth between senior players and officials at the FA, with the squad frustrated at a number of issues around the discussions.
On July 18, it was then revealed that the Lionesses had paused discussions until after the tournament but said in a statement that they were ‘disappointed that a resolution has still not been achieved’.
Lauren James in the gym at Central Coast Stadium in Gosford, New South Wales, on Monday
James meets fans after training at Central Coast Stadium in Gosford, Australia, on July 25
Chelsea’s Reece James celebrates winning the Champions League in May 2021 in Porto with his sister Lauren
Reece James shared this photo on social media of him with sister Lauren as children
A new pay-structure was brought in for this World Cup after pressure from players’ union Fifpro, with FIFA set to award every player competing in the group stage $30,000 (£26,000).
The further teams progress, the higher the reward, with every player in the winning team pocketing $270,00 (£141,000).
This is the first time players are being directly compensated for their participation in the tournament and is thought to be higher than previous FA bonuses paid in previous years.
It is understood that the Lionesses’ main frustration at the FA’s decision is that the governing body portrays itself as a world-leading federation in the women’s game, but is failing to match the United States and Australia – who are paying bonuses on top of FIFA’s payments.