How some of the Matildas’ biggest stars are in line for a huge payday despite falling agonisingly short of their World Cup dream
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The World Cup dreams of the Matildas may have been crushed – but their earning capacity away from the football pitch is set to skyrocket.
According to Australian-based sports agent Andy Craig, the likes of 20-year-old Mary Fowler and Hayley Raso are set to be flooded with sponsorships and brand endorsements that will be larger than their club salaries for Manchester City and Real Madrid respectively.
Cult hero goalkeeper Mackenzie Arnold – on the books of West Ham United in England’s Women’s Super League – is another expected to be widely approached following her tournament heroics.
‘The likes of Mackenzie Arnold and Hayley Raso will join Sam Kerr as household sporting names,’ Craig told news.com.au.
‘It is really critical they capitalise on that interest now.’
The World Cup dreams of the Matildas may have been crushed – but their earning potential away from the football pitch is set to skyrocket (pictured, Hayley Raso)
According to former sports agent Andy Craig, 20-year-old Mary Fowler is set to be flooded with sponsorships and brand endorsements that will eclipse her club salary for Man City
Cult hero goalkeeper Mackenzie Arnold – on the books of West Ham United in England’s Women’s Super League – is another expected to be widely approached following her tournament heroics
Figures revealed pre the World Cup by the Australian Financial Review revealed Kerr commands an annual salary of at least $3.3million.
It is believed her contract with Chelsea is worth $600,000 – with endorsement deals from the likes of Nike, EA Sports and MasterCard ensuring the striker enjoys a superstar status.
France based Ellie Carpenter is said to take home $1.2million – but none of their Australian other teammates are believed to earn similar eye-watering salaries and endorsement deals.
By after winning through to the semi-finals of the World Cup – and capturing the hearts of the nation along the way – that will soon change.
Having clean cut images won’t hurt either.
‘Being incredibly likeable is critical in attracting brands. Australia has had a lot of dislikable athletes and that’s a risk for brands,’ Craig added.
‘The Matildas are a feel-good story and a long overdue success story for women’s sport.’
France-based Ellie Carpenter is reportedly takes home $1.2million annually from her salary and endorsement deals
Matildas skipper Sam Kerr was signed by Nike as a teenager and has been described as ‘humble and connected to her friends and family’
Nike Pacific boss Ashley Reade is adamant the marketing potential for the Matildas has now surpassed the Socceroos.
He also outlined why Kerr is so marketable.
‘Her abilities as a footballer are unquestioned, but the way she approaches life just makes her one of those out-of-the-box athletes, we always thought was something special,’ he said.
‘I just love her humility, she is so humble and so connected to her friends and family, she doesn’t take herself too seriously and she is just a beautiful spirit to be around.’
Valuation specialist Brand Finance Australia has predicted the Matildas’ value could rise up to as much as $210million.
Pre the World Cup on home soil, the value was $40million.
‘They are now a very strong brand in the world of football and when you’re looking at their strength in Australia, they are up there with some of the country’s strongest commercial brands,’ Mark Crowe, the managing director of Brand Finance Australia, said.
‘The challenge is to maintain that influence beyond the World Cup.’