Gwyneth Paltrow turns 50: Goop founder made celebrating in her ‘birthday suit’ an annual tradition


In recent years, Gwyneth Paltrow has been breaking the internet with her ‘Birthday Suit’ celebration snaps on Instagram, the star is back at it again as she turns 50.

While most tend to mark their new age by posing with a cake or sharing snaps with family members, the Goop founder has decided that stripping off will now be her go-to celebration.

Starting in 2020, the actress turned lifestyle guru treated the world to a jaw-dropping snap of herself posing completely naked in a lush backyard.

Gwyneth Paltrow marked her 50th birthday with a glamorous nude shoot where half of her body is painted gold

The stunning images were shared on her birthday on September 27, as the star continued her new birthday tradition

The stunning images were shared on her birthday on September 27, as the star continued her new birthday tradition

The next year saw her post a sizzling snap of herself reclining in an outdoor bathtub.

Naturally, Gwyneth decided to go all out for her 50th and mark the end of her forties in suitably Goop-esque fashion.

Posing nude once again, the Se7en star proved she’s in her golden era by covering half of her body in gold paint.

Here, FEMAIL looks back at the star’s newfound love for baring it all – even when it’s not her birthday.

2022: Hollywood’s golden girl 

Gwyneth's 2022 shoot pays a modern homage to the 1964 James Bond movie, Goldfinger

Gwyneth’s 2022 shoot pays a modern homage to the 1964 James Bond movie, Goldfinger

For her special 50th birthday shoot with photographer Andrew Yee, Gwyneth chose to celebrate her big day with a more elevated take on her birthday suit. 

The Sliding Doors actress had half of her naked body painted gold before stepping in front of the camera. 

She strategically posed with hands, arms, and legs covering her chest and nether regions in order to protect her modesty.

The resulting images of the Oscar-winner appears to pay a modern homage to the 1964 James Bond movie, Goldfinger.  

Speaking about the shoot, Gwyneth stated: ‘All I know is that they’re painting me gold and that I have to be naked. 

‘I feel so good turning 50, and this is about expressing that sense of energy and optimism that I’m experiencing.’

Confirming that she is embracing a more carefree approach to life, she added: ‘It’s more about the female gaze and just a sense of fun.’ 

In honor of her milestone birthday, Goop has shared a timeline of her life moments, including when she started acting and launched her lifestyle website. 

‘The idea of Goop evolved and grew, and I along with it,’ the birthday girl said.

2021: Taking time to soak it all in

2021 saw the Shallow Hall star post a sizzling snap of herself reclining in an outdoor bathtub

2021 saw the Shallow Hall star post a sizzling snap of herself reclining in an outdoor bathtub

The year before, Gwyneth showcased her famous figure as she relaxed in the water for the jaw-dropping post, after her husband, Brad Fulchuk, posted a gushing birthday tribute.

Overlooking a stunning night landscape, Gwyneth covered her bust with hands as she playfully glanced to the camera.

The star sported a messy bun and had her legs crossed and hanging over the edge of the claw-foot soaking tub. 

Opting to let the image speak for itself, Gwyneth captioned the image with an eclipse emoji.

2020: Getting back in touch with nature

In 2020, the actress treated the world to a jaw-dropping snap of herself posing completely naked in her backyard

In 2020, the actress treated the world to a jaw-dropping snap of herself posing completely naked in her backyard

Apple, who was 16 at the time, did pre- cartoon by Paul Thomas

 The snap delighted  fans but her teenage daughter Apple was not amused – cartoon by Paul Thomas

Apple, who was 16 at the time, did take time to praise her mother after her initial shock

Apple, who was 16 at the time, did take time to praise her mother after her initial shock

Gwyneth made waves in 2020 with a stunning snap which captured her posing with her body partially angled towards the camera. 

She strategically protected her modesty with her crossed arms and bent leg, yet did nothing to hide her toned stomach. 

The Shakespeare In Love actress looked carefree as she smiled beneath the sunshine with her blonde locks worn down into loose, effortless waves. 

In the caption, Gwyneth thanked everyone for their birthday wishes while also plugging her lifestyle brand Goop. 

‘In nothing but my birthday suit today… thank you all so much for the birthday wishes and thank you to @goop ‘s insanely amazing brand new body butter for making me think I can still get my kit off. #goopgenes’ she captioned the snap. 

While the snap delighted countless fans, there was one Instagram user who was not amused – and that was her teenage daughter Apple Martin, who was 16 at the time.

Sometimes she won’t even wait till her birthday…

Gwyneth has been more than happy to strip off over the past decade - pictured on the cover of Goop magazine in 2017

Gwyneth has been more than happy to strip off over the past decade – pictured on the cover of Goop magazine in 2017

Gwyneth posing topless to model jeans in 2022

The star stripped off to showcase items from her G. Label collection

The actress has also flashed the flesh for fashion campaigns and magazine shoots in recent years – pictured modeling her G. Label collection in 2022

The Hollywood star posed nearly nude in the red glow of her outdoor heated room, in a candid snap she shared to Instagram in 2019

The Hollywood star posed nearly nude in the red glow of her outdoor heated room, in a candid snap she shared to Instagram in 2019

Indeed, the actress has been more than happy to strip off over the past decade for anything from fashion campaigns and magazine shoots to candid images shared with her eight million Instagram followers.

In 2017, Gwyneth stripped nude and covered herself in mud for a memorable image on the cover of Goop’s first printed edition.

While her flawless skin was highlighted with minimal make-up, the 44-year-old preserved her modesty with a healthy heaping of dirt – smeared from her neck downwards over her bikini bottoms.

Meanwhile, in 2017 she gave fans an insight into how she likes to spend her downtime by sharing a snap of herself in a clean light sauna.

She posed nearly nude while basking in the red glow of her outdoor heated room, with her arms around her torso protecting her bare chest.

Earlier this year, the lifestyle maven went topless while modeling poolside at her $4.9M, 14K-square-foot eco-friendly mansion in the celeb-favorite neighborhood of Montecito, CA. 

The barefoot star – who relies on trainer Harley Pasternak – repped her G. Label clothing company in a $295 pair of ‘Geiger’ high-rise, wide-leg jeans. 

Gwyneth pens candid essay about turning 50 and owning her past mistakes – saying she’d tell her younger self to ‘know her boundaries’ and call out behavior that is ‘not appropriate’ 

Gwyneth penned a candid essay about her past and her hopes for her future ahead of turning 50 that was published on Goop last week

Gwyneth penned a candid essay about her past and her hopes for her future ahead of turning 50 that was published on Goop last week

The Goop founder (pictured in 1995) reflected on the regrets and mistakes that still keep her up at night, saying that she prays she has 'learned from them all'

The Goop founder (pictured in 1995) reflected on the regrets and mistakes that still keep her up at night, saying that she prays she has ‘learned from them all’

Ahead of turning 50, she penned a candid essay about her past and her hopes for her future that was published on Goop last Thursday.  

Gwyneth reflected on the regrets and mistakes that still keep her up at night, saying that she hopes she has ‘learned from them all.’ 

‘I have hurt people, never intentionally, but I have done so just the same. I have let people down by not being who they needed me to be. I have betrayed myself to keep the peace,’ she wrote. 

‘I have crossed lines, the thoughts of which sometimes rip me from sleep and suspend me into the hollowness of shame for a long, dark night. Most regretfully, and so often, I have not spoken my truth to spare some perceived consequence, that hurting someone will tear us both apart.’

The lifestyle guru admitted that she used to have a hard time standing up for herself and setting boundaries in both her personal life and career because she was afraid of upsetting people. 

She had appeared in a number of movies at a young age and won an Academy Award for her breakout performance in Shakespeare in Love in 1999.

Gwyneth (pictured with then-boyfriend Brad Pitt in 1996) admitted that she has 'hurt people' and 'crossed lines'

Gwyneth (pictured with then-boyfriend Brad Pitt in 1996) admitted that she has ‘hurt people’ and ‘crossed lines’ 

The actress (pictured with then-boyfriend Ben Affleck in 1999) noted that her 'most lasting mistakes' have stemmed from 'not standing fully in [her] truth'

The actress (pictured with then-boyfriend Ben Affleck in 1999) noted that her ‘most lasting mistakes’ have stemmed from ‘not standing fully in [her] truth’

The actress also had high-profile romances with actors Ben Affleck and Brad Pitt, whom she broke up with just a few months after they got engaged in 1996. 

‘My most lasting mistakes and the mess that comes with them have all stemmed from me not standing fully in my truth and speaking from it, come what may,’ she explained. 

‘Saying the words that could have spared seasons of heartache and repercussions. No. This does not feel right to me. Your expectations are not appropriate. Your behavior is not appropriate. This relationship is no longer right for me. This project is not right for me. You are no longer right for me.’

Paltrow noted that she isn’t sure if she would go back in time to correct her mistakes because they have taught her ‘meaningful’ lessons.  

‘If nothing else, they have led me to a path of questioning. Of seeking a better version of myself,’ she wrote. ‘People often ask, “If you could go back to your 21-year-old self and give her some advice…” Well, I would know my boundary and hold on to it more tightly than my life itself.’

The mother of two has given similar advice to her children Apple, 18, and Moses, 16, whom she shares with her ex-husband, Chris Martin. She has encouraged them to trust their instincts and make decisions based on how they feel, especially when it comes to love and sex. 

Gwyneth, who wrote about learning to set boundaries and call out inappropriate behavior, was instrumental in bringing down convicted sex offender Harvey Weinstein (pictured in 1999)

Gwyneth, who wrote about learning to set boundaries and call out inappropriate behavior, was instrumental in bringing down convicted sex offender Harvey Weinstein (pictured in 1999)

The film star (pictured with then-husband Chris Martin in 2014) noted that she isn't sure if she would go back in time to correct her mistakes because they've taught her 'meaningful' lessons

The film star (pictured with then-husband Chris Martin in 2014) noted that she isn’t sure if she would go back in time to correct her mistakes because they’ve taught her ‘meaningful’ lessons

Looking to the future, Gwyneth mused: 'I would like to continue to open the deepest part of myself to my husband [Brad Falchuk], even though it scares me'

Looking to the future, Gwyneth mused: ‘I would like to continue to open the deepest part of myself to my husband [Brad Falchuk], even though it scares me’

Paltrow was instrumental in bringing down convicted sex offender Harvey Weinstein, who had produced a number of her films, including Shakespeare in Love. 

The disgraced movie mogul was kicked out of the Academy in 2017 after he was accused of rape and sexual harassment by a slew of actresses.

The lifestyle guru shocked Hollywood when she joined the clamor of voices accusing him of abusing his power over women in the industry.

Paltrow alleged that Weinstein came on to her at the start of filming Emma in 1995, saying he summoned her to his hotel room, put his hands on her, and then asked her for a massage.

‘I had one really uncomfortable, weird experience; then he was never inappropriate with me again in that way,’ she told Variety in 2019. 

Paltrow had previously shared that Pitt, her then-boyfriend, had confronted Weinstein for sexually harassing her, saying he threw the Hollywood heavyweight against a wall and said: ‘If you ever make her feel uncomfortable again, I’ll kill you.’ 

In 2020, she explained that she lost interest in her acting career at a young age after enduring an abusive working relationship with Weinstein, who is serving 23 years in prison after being convicted of felony sex crimes. 

The businesswoman, who now spends most of her days running her Goop brand, wrote in her 50th birthday essay that she wants to take more time for herself in the future and to continue to build on her relationship with her husband.

Parent: The mom said she'd advise her 21-year-old self to 'know [her] boundary and hold on to it more tightly than [her] life itself.' She's given similar advice to her children Apple, 18, and Moses, 16

The mom said she’d advise her 21-year-old self to ‘know [her] boundary and hold on to it more tightly than [her] life itself.’ She’s given similar advice to her children Apple, 18, and Moses, 16

Gwyneth also shared photos of herself frolicking in her yard in a bikini ahead of her birthday

Gwyneth also shared photos of herself frolicking in her yard in a bikini ahead of her birthday 

'I do what I can to strive for good health and longevity, to stave off weakening muscles and receding bone,' she told fans

‘I do what I can to strive for good health and longevity, to stave off weakening muscles and receding bone,’ she told fans

‘I would like to slow down. I would like to retreat a little bit. I would like to make my circle smaller. I would like to cook dinner more. I would like to see misunderstandings become understandings,’ she said. 

‘I would like to continue to open the deepest part of myself to my husband, even though it scares me. I would like to sing more, even if it’s just in the shower. I would like to tell anyone that had a negative experience with me that I am sorry. I would like to fully acknowledge myself.’

The actress also discussed how she has come to terms with her aging body over the years.  

‘My body, a map of the evidence of all the days, is less timeless. A collection of marks and irregularities that dog-ear the chapters. Scarred from oven burns, a finger smashed in a window long ago, the birth of a child. Silver hair and fine lines. The sun has left her celestial fingerprints all over me, as if she soaked a brush in dark-taupe watercolor, flecking it over my skin,’ she wrote.

‘And while I do what I can to strive for good health and longevity, to stave off weakening muscles and receding bone, I have a mantra I insert into those reckless thoughts that try to derail me: I accept. I accept the marks and the loosening skin, the wrinkles. I accept my body and let go of the need to be perfect, look perfect, defy gravity, defy logic, defy humanity. I accept my humanity.’

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