Greatest Showman director ‘Michael Gracey hired to create Sainsbury’s Christmas advert’


‘It’s going to tug at people’s heartstrings’: Greatest Showman director ‘Michael Gracey hired to create Sainsbury’s Christmas advert’

The Greatest Showman’s director has reportedly been hired to create Sainsbury’s Christmas advert.

Australian filmmaker Michael Gracey who directed Hugh Jackman and others in the hit musical, has been roped in to take the helm of the supermarket chain’s festive TV offering.

And a source revealed that the 2022 advert will be one of Sainsbury’s most tear-jerking yet as they remarked: ‘It’s going to tug at people’s heartstrings.’

The Greatest advert? The Greatest Showman’s director has reportedly been hired to create Sainsbury’s Christmas advert

Amid the annual battle between the big four supermarkets to air the best advert, Sainsbury’s are reportedly aiming to bag the ‘top prize’ after recruiting Michael once more for the commercial.

A source told The Sun newspaper’s Bizarre column: ‘Michael has some magical ideas for the Sainsbury’s advert. It’s going to tug at people’s heartstrings. 

‘He has been casting for a diverse range of characters, including a multi-racial teenager who will have the starring role.’

Emotional: A source revealed that the 2022 advert will be one of Sainsbury's most tear-jerking yet as they remarked: 'It’s going to tug at people’s heartstrings'

Emotional: A source revealed that the 2022 advert will be one of Sainsbury’s most tear-jerking yet as they remarked: ‘It’s going to tug at people’s heartstrings’

Michael previously worked on the retailer’ s 2018 advert, titled ‘The Big Night’, which depicts a school Christmas play and featured a boy dressed as a plug who throws himself into a socket.  

The source continues: ‘Michael thinks he has what it takes to win the top prize for them again and will be pushing a message of love and kindness in their advert.

They added that Michael is one of the ‘best directors in the business’ and that all those working on the advert reckons that they’ve got ‘something really special on their hands.’

MailOnline have contacted representatives of Michael and Sainsbury’s for comment. 

The main man: Australian filmmaker Michael Gracey who directed Hugh Jackman and others in the hit musical, has been roped in to take the helm of the supermarket chain's festive TV offering

The main man: Australian filmmaker Michael Gracey who directed Hugh Jackman and others in the hit musical, has been roped in to take the helm of the supermarket chain’s festive TV offering

It’s been a busy year for Michael as he’s also the director behind the Robbie Williams biopic, Better Man.   

The film follows the singer, 48, on his rise to the fame and the demons he battled both on and off the stage. 

Sources say Hollywood is excited about the movie following the success of other singer’s lives captured on film such as Elton John’s Rocketman and Queen’s Bohemian Rhapsody.

Exciting: Amid the annual battle between the big four supermarkets to air the best advert, Sainsbury's are reportedly aiming to bag the 'top prize' after recruiting Michael once more for the commercial

Exciting: Amid the annual battle between the big four supermarkets to air the best advert, Sainsbury’s are reportedly aiming to bag the ‘top prize’ after recruiting Michael once more for the commercial

Director: It's been a busy year for Michael as he's also the director behind the Robbie Williams biopic, Better Man (Robbie pictured in 2020)

Director: It’s been a busy year for Michael as he’s also the director behind the Robbie Williams biopic, Better Man (Robbie pictured in 2020) 

Though Michael’s last advert for Sainsbury’s, featuring the unlikely hero ‘plug kid’ was well received, it did spark more than a dozen complaints to the advertising watchdog over health and safety fears. 

The festive advert titled ‘The Big Night’, which sees eight-year-old Tia Isaac perform a festive take on the New Radical’s You Get What You Give, has now led to a series of complaints to the Advertising Standards Authority (ASA).

The complaints were prompted by the surprise star of the popular advert- a ten-year-old boy dressed in a gigantic electric plug costume.  

The heartwarming musical advert sees schoolboy Harrison Wilmot, dressed as the electrical appliance, launch himself into a plug socket to turn on the Christmas lights.

Harrison’s moment of fame left fans gushing when he first appeared on screen and even generated a new hashtag on Twitter #PlugLife. 

However it was later revealed by The Mirror that the ASA received 35 complaints from disgruntled viewers slamming the advert over fears it will encourage children to play with sockets. 

Uh oh: Though Michael's last advert for Sainsbury's, featuring the unlikely hero 'plug kid' was well received, it did spark more than a dozen complaints to the advertising watchdog over health and safety fears

Uh oh: Though Michael’s last advert for Sainsbury’s, featuring the unlikely hero ‘plug kid’ was well received, it did spark more than a dozen complaints to the advertising watchdog over health and safety fears 

Read more at DailyMail.co.uk