First sighting of Chelsea’s new sponsor on their shirts is LEAKED from their media day photoshoot, after US firm Infinite Athlete sealed £40m deal
The first look of Chelsea’s kit with new sponsor Infinite Athlete has been leaked via a post on social media.
Mauricio Pochettino’s side are just four days away from their first game of the Premier League season and are yet to announce a front-of-shirt sponsor.
However, Mail Sport revealed on Tuesday that the club had struck a £40+million-a-season shirt sponsorship deal with American technology giants Infinite Athlete.
Chelsea had hoped to find a sponsorship deal that was worth more than their prior £40m-per-year deal with Three but that proved to be a difficult task.
Stamford Bridge officials engaged in talks with gambling firm Stake but withdrew from negotiations amid a backlash from fans groups.
A picture taken during Chelsea’s recent media duties appears to have leaked the front-of-shirt sponsor for the upcoming season
Mail Sport revealed that Chelsea had agreed a new £40+million-a-season shirt sponsorship deal with American technology giants Infinite Athlete
There were concerns that the Blues would kick-start the campaign without a sponsor but those fears have been alleviated after an image leaked online on Tuesday.
Pictures, that appeared on Twitter, showed Chelsea’s stars conducting media duties ahead of the upcoming campaign.
The shirts which the Chelsea players are wearing clearly have no sponsors on it however, presenter Olivia Buzaglo can be seen holding a different version.
The shirt in her hand is folded, with the full name not visible, but Twitter detectives have pieced together that the shirt does have Infinite Athlete’s logo on the front.
As Mail Sport revealed, Mauricio Pochettino’s side will wear the new branded kit for the first time in this Sunday’s Premier League opener at home to Liverpool.
Emma Hayes and her women’s side are also part of the deal. They play their first pre-season friendly against Roma next month.
The contract has been in the making for months and ends the club’s search for a new shirt sponsor following the end of their deal with mobile phone company Three at the end of last season.
The Blues have been playing their pre-season fixtures without a front-of-shirt sponsor
The news also represents a much-needed financial boost to owner Todd Boehly and his consortium, as well as avoiding the embarrassment of going into the 2023-24 season without a major deal in place.
Infinite Athlete has plans to become a major player in world football – supplying affordable player data to clubs and allowing fans to watch games from multiple camera angles.
Three, were one of two Chelsea sponsors who decided to suspend their partnership with the club last year in the wake of crippling sanctions placed on them by the Government amid former owner Roman Abramovich’s close ties to Russian president Vladimir Putin.
Their sponsorship got back up and running when Todd Boehly completed his purchase, but their deal came to an end following the 2022-23 season.