Fashion brand Superdry is latest to feel supply line pinch


Superdry battling delays of up to six weeks in dispatching stock in its wholesale business


Superdry is battling delays of up to six weeks in dispatching stock in its wholesale business. 

The fashion brand warned that supply chain woes were affecting its deliveries to department stores and online retailers which have Superdry clothes. 

Its worries came as growth in business output in October slumped to its lowest level since March, according to data from accountancy firm BDO, in another sign that the UK’s Covid recovery is losing steam. 

Business as usual: Superdry, headed by Julian Dunkerton (pictured), said there were no major issues for its retail stores

The UK’s output score fell from 105.23 points in September to 103.35. Anything above 95 represents growth. 

But prices were continuing to rise, BDO noted, as companies’ costs were forced higher. Kaley Crossthwaite, at BDO, said: ‘Between rising inflation and a lack of staff, 2022 could be a difficult year for companies who have been forced to prioritise short-term problems.’ 

Superdry, which is the latest business to warn of delays, said there were no major issues for its retail stores – which are separate to its wholesale business. 

Chief executive Julian Dunkerton said: ‘I am really pleased with the start to the Autumn/Winter 2021 season.’

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