The AI wars begin: Elon Musk says he may sue Microsoft/Open AU for ‘illegally using Twitter data to train its models’
Elon Musk says he’ll sue Microsoft for having ‘trained illegally’ using the social networking site’s data, after Microsoft announced it would drop Twitter from its advertising platform.
Musk retaliated after Microsoft made its announcement about advertising, following a row over its refusal to pay Twitter’s API fees.
Responding to a story from the Twitter Daily News feed, Musk wrote: ‘They trained illegally using Twitter data. Lawsuit time.’
API stands for application programming interfaces, a type of software that allows for automated marketing.
Microsoft has yet to respond to Musk’s allegations or threat to sue.
Musk issued this threat to sue Microsoft on Wednesday afternoon over claims the firm illegally used Twitter data
Musk has frequently crossed swords with perceived enemies since taking over as boss of Twitter
Twitter’s API has long been a valuable source for academics, and free to access.
The API provides data on the kinds of conversations occurring on the platform, which helps researchers understand what the online world is talking about.
Since 2020, there have been more than 17,500 academic papers based on the platform’s data, Wired reported.
Musk, who bought Twitter in October vowing to make it profitable, announced in February that he was going to begin charging for access to the API.
The cheapest, Small Package, gives access to 50 million tweets for $42,000 a month.
Higher tiers give researchers or businesses access to larger volumes of tweets—100 million and 200 million tweets respectively—and cost $125,000 and $210,000 a month.
In response, Microsoft on Wednesday announced they will drop Twitter from its Microsoft Advertising plan next week.
The Microsoft Advertising feature previously allowed advertisers to manage their social media accounts on various platforms in one place. Users could respond to tweets and DMs along with messages received on Facebook, Instagram and LinkedIn.
Microsoft’s headquarters are pictured in Richmond, Washington. The company on Wednesday announced that it was no longer accepting Twitter as part of its Microsoft Advertising system. Elon Musk in response threatened to sue
Musk is seen with his two-and-a-half year-old son, X, on Tuesday in Miami
‘Starting on April 25, 2023, Smart Campaigns with Multi-platform will no longer support Twitter,’ Microsoft said in an email.
A similar email has begun to go out to Microsoft Advertising users stating that ‘Digital Marketing Center (DMC) will no longer support Twitter starting on April 25, 2023.’
Microsoft is not the only company walking away from Twitter following the API decision.
Intercom, a leader in the online customer service space, announced it was dropping Twitter integrations from its platform last week due to the new API pricing, Mashable reported.
The federal agency for weather, National Weather Service, is also refusing to pay the new API fees.
A spokesman told Mashable that Twitter users should no longer depend on its emergency alert tweets after it loses Twitter API access.
Developing story, check back for updates…