Corporate Gifts – The Simplest Way Of Branding Your Business

August 14, 2022

Stand out from the crowd with superior branding. It’s hard to get attention in competitive industries, but a winning brand can pique interest and provide a positive image. You can do this in different ways, including the use of corporate gifts.

Companies routinely give away shirts, caps, pens, notebooks, calendars, umbrellas, key chains, flashlights, and similar items with their own logo. If you prefer to hand out tasty treats, do it through Hampers With Bite.

The online store offers an assortment of food and wine in pre-arranged gift baskets. You can also pick the contents and add other customizations.

Why You Should Hand Out Corporate Gifts

1. Strengthen Business Relationships

Business is often seen as cutthroat competition with everyone obsessed with profits. In contrast, the most successful businesses are those that excel in building strong relationships with other people. Skillful entrepreneurs can turn rivals into partners.

They can even pull existing associates and suppliers closer to the fold. It’s all about treating others with respect and highlighting common goals. Be mindful that you are dealing with humans instead of numbers on a contract.

If you can show your appreciation for their on-time deliveries or remember their birthdays with gifts, then they will love working with you. They are more likely to stick to your business when times get tough.

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2. Encourage High Performance

You can also hand out corporate gifts to the high-performing staff members. Set up monthly, quarterly, and yearly reviews for employee metrics. Reward the best ones in a visible manner to attract attention and encourage others to do better next time.

Of course, top performers will also love being seen and appreciated by the management. It boosts morale when those who are deserving of recognition actually get it. You could give medals, trophies, or plaques.

Add exclusive gifts with company branding to signify their elite status. This can have a positive impact on workplace culture, as others will want to have these perks as well.

3. Increase Brand Awareness

Placing the business name and logo on gifts can help boost brand awareness.

After all, the recipient won’t be the only one seeing the package. When you send these presents to partners, clients, or employees, the people around them will inevitably get curious. It could be their family, their coworkers, or their friends.

They will surely ask about the gift, what it’s for, who sent it, and more. They will remember the brand in a fond way since it is associated with gift giving. If you sent a gift hamper with treats, then they may also get a share of the goodies.

Everybody loves food so these gifts are always a winner.

Business Branding Best Practices

1. Be Mindful of Optics

While giving a gift is a nice gesture, you should not assume that anything you send will have a good impression. Be mindful of the optics. Think about every detail, including the packaging.

It should look impressive even before opening, just like how chefs prepare their meals. If you are working with a gift company for these items, have them create a high-quality box, bag, or basket with your logo.

Don’t just use a cheap container and slap a random sticker. Show the recipient that you care about the details.

2. Choose Suitable Gifts

Find gifts that suit your audience. A major client deserves luxury products, nothing less. This person is probably used to the finer things in life so cheap items might reflect poorly on the brand. You can go for luxury pens, ties, and timepieces.

For food, you might go for premium wine bottles, rare coffee beans, organic tea leaves, artisan chocolates, and similar options. If you don’t know where to get these, then get help from experts. They have experienced curators and multiple suppliers from all over the world.

Tell them what you need, and they will provide without fail.

3. Add Custom Notes

Don’t just send out gifts without any context or personal message. Include a greeting card for special occasions.

Ideally, this will have similar branding as the package, including your business name and logo. It may have printed text, but it’s a good idea to compose a handwritten note in the allotted space. Even a few short sentences can have a big impact.

If you are serious about succeeding in business, then learn to appreciate those around you. Demonstrate your gratitude with words and gifts. Your efforts will be rewarded with greater loyalty, better performance, and lots of goodwill.

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Everything You Need to Know About the Chinese Digital Currency

China has taken the lead in the move towards changing the way we use money by issuing a digital currency based on the yuan. This is expected to be the first of several national cryptocurrencies to be issued by the world’s central banks, but who is already using it and what does it mean for the future? The Story So Far Reports from China state that the authorities have been giving out these tokens in cities such as Shenzhen and Chengdu, as part of a lottery-style scheme aimed at boosting early adoption rates. This is also acting as a trial period, to show how easily people can use cryptocurrencies and note any issues that are flagged up. In Shenzhen, 50,000 packets of coins have been gifted to the lucky winners, with each containing around $30 in digital cash. This means that a total of 10 million yuan (around $1.5 million) will be given away for use in the 3,400 designated stores in the district, including supermarkets and pharmacies. The official state app is called Digital Renminbi, to be used by citizens to create an e-wallet for keeping their digital money in. All of the money that has been gifted to residents to date has to be spent by October 28 at the latest, with no option for them to switch it to a bank account or store it for longer. What Other Countries Are Working on Something Similar? There has been growing speculation in recent months over which other countries will be next to use a state-backed cryptocurrency of this type. A report by the Bank for International Settlements and several central banks set out the principles and core features of any future central bank digital currency. However, none of those taking part in it has yet promised to bring out their own digital currency in the near future. Sweden, The Bahamas and the Marshall Islands are among the nations that have been considering the use of their own digital currency lately, with many other countries said to be monitoring the situation. How Could This Move Affect the Markets? Naturally, the global currency market will be affected by the introduction of new types of money. Will the US dollar lose value because of the arrival of a virtual yuan that is easy to move around the planet, or will it force other central banks to make the move to set up their own digital currencies? At the moment, the experts can only speculate on what the long-term effects might be. The forex market, for example, is currently one of the world’s largest trading markets and operates on a 24-hour basis around the globe, with investors often tempted by the different types of forex bonus available, such as a welcome bonus, a deposit bonus, and a no-deposit bonus. The emergence of new currencies could make it even more volatile and, therefore, attractive to traders. In a more global sense, the use of a cryptocurrency that is controlled by the state would give Chinese authorities far more control over the country’s financial system and may even help them to shift the global balance of power away from the US if it becomes accepted as the currency for commodities like oil. It would help them to avoid seeing too much money move into pseudo-anonymous tokens such as Bitcoin and Ether, which the authorities here have been keen to ban. One major concern that has been raised is that countries facing international sanctions could possibly use a currency like this to get around the restrictions imposed on them. What Happens Next? If the recent trial period is deemed to have been a success, we can expect to see the virtual yuan given another trial on a large scale. It has been suggested that this could at the 2022 Winter Olympics in Beijing, when millions of visitors to the city could potentially use these tokens to carry out cashless shopping. This will help to show us whether a state-issued cryptocurrency is the future of money, or if there are reasons to believe that it won’t work on a large scale. For the moments, the reports suggest that the initial trial went smoothly enough for the authorities to feel encouraged about this project.
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5 ways to retain your customers

Customer retention is one of the key factors when it comes to running a successful business. The biggest difference between companies that grow and those that don’t is customer retention. Customers are any business’s most important asset and it’s quite expensive to get new customers than to retain old ones. It is estimated that it is 6-7 times cheaper to sell your product to an existing customer, that’s why the more customers you can keep and continue to sell to, the more likely you are to achieve your business goals. The biggest challenge for companies lies within where to begin. Below we share 5 practical strategies you can use to keep your existing customers happy over the long-term and increase your profits. Excellent customer service The first and foremost way to satisfy your customers is by making them feel valued that could be done by providing them full attention whenever they are in a need of help. When on-call, show eagerness to help politely. Always allow enough time for customers to let them finish before you say anything. This would help you understand their issues properly and you may ask any clarifying questions afterward to make things clear. Always avoid interrupting the customer while he is speaking as you won’t be able to understand if your mouth is open at the same time. Doing so would give them an idea of how their problems are being heard and that their issues will be taken care of. Moreover, keep a close eye on your customer care department and provide them with intensive training on how to handle customer’s issues promptly. They should be taught to handle any queries politely. Once the issue has been resolved make sure to ask for the feedback, that is a great way to leave an everlasting impression. Even bad feedback will prove to be beneficial for you in terms of finding out the weak points in the service area that can be improved later or can also help to upgrade your product. All successful companies follow the same footprint and train their staff accordingly. For instance, if you call any of the ISPs, you will come to know how well they manage to handle customer complaints and queries. If you want to get an idea, just dial Spectrum phone number to know how they put their client’s queries at the utmost priority and make their customers feel valued. This act shows the appreciation your customer deserves for being loyal to you. Keeping in contact Keep your customers engaged and in touch by sending out new promotional coupons, updates of products, rewards programs, or any other stuff you think they might be interested in. Even a small gesture of goodwill (sending out birthday or anniversary wishes) can leave a big impact on the customer’s heart. Try to stay ahead by figuring any challenges they might have in the future and suggest new solutions to them. Don’t be hesitant to reach out to an old customer you haven’t heard from in a while. Social media can also be utilized to build trust by presenting the personal side of your business. It helps you monitor your customer’s opinions, interest and motivations. It is a great platform to change the negative conception your followers may have by providing great CS. There are a ton of other ways to keep them connected to your business, even if it doesn’t generate immediate sales, they’ll go a long way toward keeping your brand first in their mind. Personalization The vast majority of the customers place as much significant worth on the quality of your service as they do on the nature of your product. About 70% of buying experiences are dependent on how the customer is being dealt with. Therefore, it is highly recommended to make your business an amicable and pleasing partner in your customer’s eyes. Loyal customers should be recognized by their name or contact number and show appreciation by offering special discounts, coupons or even thank-you notes. Invite them to forums or ask for feedback to let them know you esteem their opinions. Take responsibility Honesty is the best policy, therefore admit to your slip-ups and apologize whenever something goes wrong from your end. This builds up the trust relationship and demonstrates credibility. It also boosts up your customer’s confidence in how your company is willing to address defective procedures and prevent future missteps. After all, your business is as good as the reputation behind it. Furthermore, make sure your customer support is consistent in building up the image you want to convey. Try not to take too long to even think about responding to client issues. Keep up with promises Keeping your promises and fulfilling them timely is the ultimate sign of professionalism in any business. It is better to promise what you can deliver and avoid overpromising with any vague statements that could turn out to be an ache in the head fulfilling it. It is not about making new customers rather it is more about retaining old customers. Doing so builds up the trust and conveys the message of keeping up with your brand promises that make a company stand out. Conclusion The aforementioned features are the main factors that assure maximum customer satisfaction which results in retaining your customers and achieve business goals, and targets. Once you can make your consumers realize that they are being valued, you will be able to win their trust and would make them loyal customers of your business. Therefore, if you improve your customer service, you will be able to make your business prosper.
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Afghanistan’s LGBTQ community say they’re being hunted down after Taliban takeover

As soon as the Taliban recaptured Kabul in August, Balkhi and her family went into hiding. The names of Balkhi and five other LGBTQ people inside Afghanistan who spoke to CNN for this story have been changed for safety reasons — Balkhi chose to use the name of a famous female Afghan poet who she considered “brave” and a “hero.” The 20-year-old university student is one of the hundreds of LGBTQ people in Afghanistan who are urging advocates outside the country to help them escape the Taliban regime. Two LGBTQ activists outside of Afghanistan — Ritu Mahendru and Nemat Sadat — told CNN they had separate lists each with hundreds of names of people who want to flee. “The situation gets worse every day … fear of arrest is part of life now and I have such stress that I can’t even sleep,” Balkhi told CNN by text message from an undisclosed location. It’s not clear yet how severely the Taliban will enforce its strict religious laws against Afghanistan’s LGBTQ citizens. No official statement has been made, but in an interview with Germany’s Bild newspaper in July, one Taliban judge said there were only two punishments for homosexuality — stoning or being crushed under a wall. In response to a request for comment, a Taliban spokesman told CNN they had no official plans for their LGBTQ population yet. “When there is anything I will keep you updated,” he said. (Also check this site to find complete guidance on all LGBTQ flags). The LGBTQ people in Afghanistan CNN spoke with said they had heard reports of friends, partners, and members of their community being attacked and raped. And they were terrified that Islamic fundamentalists and vigilante groups emboldened by the new regime could do the same to them — or worse. Balkhi said one gay man in her neighborhood had been raped after being found by the Taliban. Some LGBTQ people told CNN they have been hiding in single rooms and basements for weeks, staring at the walls or endlessly watching their phones for any hint of a way out. Some are being hidden by friends who are helping keep watch or bringing them supplies. Others told CNN they are alone, isolated, and running out of food. But all said they feel abandoned by the international community, with evacuation flights out of the country now finished and the Taliban pushing to normalize relations with Western nations. LGBTQ people say they need help to escape Taliban fighters before they are discovered and forced to face the new regime’s brutal laws. Prejudice resurgent Even before the Taliban took power in August, life wasn’t easy for LGBTQ people in Afghanistan. A 2020 US State Department report on Afghanistan said LGBTQ people faced “discrimination, assault, and rape” as well as harassment and arrest by authorities. “Homosexuality was widely seen as taboo and indecent,” the report said. Under the previous government, sexual relations between people of the same gender were illegal and punishable by up to two years in jail. Those laws were not always enforced, but they did leave LGBTQ people open to extortion and abuse by authorities, according to a UK government report published in 2013. The LGBTQ people in Afghanistan that CNN spoke to said before the Taliban takeover they regularly faced discrimination, including verbal abuse and the threat of physical violence, but there was at least a space in society for them. Nemat Sadat, an LGBTQ Afghan author who lives in the United States, said the country’s gay, lesbian and transgender citizens had helped the country’s cultural life flourish in the 20 years since the Taliban’s last rule. “(Transgender people) dominated the makeup industry and worked as makeup artists … There were concerts and fashion shows and all of this was dominated by the LGBTQ community,” he said. LGBTQ people who spoke to CNN said while very few felt comfortable or safe enough to be openly gay, lesbian or transgender before the takeover, many were able to quietly build lives true to their identities. Balkhi said for a while she had a girlfriend, who she was able to see secretly on weekends. Hilal, a 25-year-old gay man, said he used to have a boyfriend and had even worked openly to advocate for LGBTQ rights in Afghanistan. Now in hiding, Hilal said few predicted how fast the situation in Afghanistan would deteriorate. “We couldn’t imagine that the government would collapse so quickly,” he said. Living in fear After the Taliban took charge, Balkhi said being a woman had effectively ended her dreams of finishing her university studies in Afghanistan. As a lesbian, she faces an even graver threat. In an interview with Reuters in August, one of the Taliban’s top decision-makers, Waheedullah Hashimi, said under the fundamentalist group the country would be governed by “Sharia law and that is it.” Under the Taliban’s interpretation of Sharia law, homosexuality can be punished by death. Balkhi said when she and her family heard the Taliban had entered the city, they went into hiding, leaving their home in Kabul and moving to a new secret location to escape detection. “The Taliban have exact information about every family here,” she said. Balkhi fears her family could be attacked or killed for knowingly hiding an LGBTQ person. Unable to sleep out of fear of being discovered, she said she is worried if the Taliban find her, they will stone her to death for being a lesbian. One gay man who has been in touch with Sadat, the US-based LGBTQ advocate, said he told him he watched from his hiding place in the ceiling as Taliban fighters beat the friend who had refused to divulge his location. Sadat shared a video with CNN of the beating, taken by the man in secret. Another gay man CNN is calling Hasan said he had been hiding in a friend’s house in Kabul for more than a month and was running out of food and money. A week ago, Hasan got >>Read more
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Mistakes to Avoid When Hiring an Employee

When it comes to hiring an employee, there are a lot of potential mistakes that can be made. From not having a clear idea of what you’re looking for, to not checking references thoroughly, there are plenty of ways to mess things up. And if you make any of these mistakes, it can end up costing you time and money down the road. We’ll take a look at some of the most common hiring mistakes, and we’ll discuss how to avoid them. So whether you’re about to start your search for a new employee, or you’ve been through a few rounds of interviews and still haven’t found the right person, read on for some helpful tips. Not Using Technology In The Recruitment Process In today’s day and age, there’s no excuse for not using technology in the recruitment process. There are plenty of online tools that can help you find candidates, and there are even more that can help you screen them. Not to mention, there are several ways to use social media to your advantage when it comes to recruiting. If you’re not using any of these tools, you’re likely missing out on some great candidates. The recruitment team behind Solutions Driven indicated that working with a recruitment agency will help ensure you’re using the latest technology in your recruitment process. For example, they can help you post your job on the right platforms, and they can also help you screen candidates using their software. Not Having a Clear Job Description When you’re hiring someone, you must have a clear idea of the job that you want them to do. This may seem like an obvious point, but you’d be surprised how many employers don’t take the time to think about what they need from a new hire. Sit down and make a list of the tasks that you need this person to perform. Be as specific as possible. Once you have your list, you can use it to create a detailed job description. This will help you attract candidates who are a good fit for the position, and it will also make the selection process easier. Additionally, a detailed job description will help you avoid any legal trouble down the road. Not Checking References Thoroughly When you’ve found a candidate that you like, it’s important to check their references thoroughly. This is often one of the most overlooked steps in the hiring process, but it’s also one of the most important. Don’t just take the references at their word – actually call them and ask questions. Find out if the candidate is truly as good as they seem, and see if there are any red flags that you should be aware of. It may take some extra time, but it’s worth it to make sure you’re not making a mistake. References also provide an opportunity to ask more detailed questions about a candidate’s skills and experience. Not Asking The Right Questions When you’re interviewing candidates, it’s important to ask the right questions. This will help you get a better sense of who they are, what they can do, and how well they’ll fit into your company. Avoid asking questions that are too personal, or that could be seen as discriminatory. Instead, focus on questions that will help you assess their skills and experience. If you’re not sure what questions to ask, there are plenty of resources available online. Additionally, working with a recruitment agency can help ensure you’re asking the right questions. They can provide you with a list of questions to ask, or they can even conduct the interviews for you. Not Making a Decision Once you’ve interviewed all of the candidates, it’s important to make a decision and move forward. If you wait too long, you run the risk of losing out on the best candidates. Additionally, dragging out the process can be frustrating for everyone involved. If you need some help making a decision, there are plenty of resources available online. You can also reach out to your network for advice, or you can work with a recruitment agency. They can help you assess the candidates and determine who is the best fit for the position. Not Following Up With Candidates After you’ve made your decision, it’s important to follow up with the candidates. This is a courtesy that you should extend to everyone who applied for the position, even if they weren’t selected. Let them know that you appreciate their interest, and thank them for their time. Additionally, provide feedback on why they weren’t selected so that they can improve their chances in the future. If you don’t follow up with candidates, you run the risk of damaging your company’s reputation. Not Training Your New Hire Once you’ve found the perfect candidate and brought them onboard, it’s important to properly train them. This will help them be successful in their new role, and it will also help them feel like they are a valuable part of your team. There are several different ways to train your new hire, so take some time to figure out what will work best for your company. You can provide them with written materials, have them shadow another employee, or have them participate in online training courses. Whichever method you choose, make sure you give them the tools they need to be successful. Not Checking In Regularly After you’ve hired and trained your new employee, it’s important to check in with them regularly. This will help you ensure that they are settling into their new role and that they understand their responsibilities. Additionally, checking in allows you to provide feedback and answer any questions they may have. Checking in doesn’t have to be a formal process, but you should make sure you do it regularly. There are a few key things to avoid when hiring an employee. First, don’t make any hasty decisions. Take your time to interview multiple candidates and ask the right questions. Additionally, follow up >>Read more
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Are there different types of policies?

Yes. A person who owns his or her home would have a different policy from someone who rents. Policies also differ on the amount of insurance coverage provided. The different types of homeowners policies are fairly standard throughout the country. However, individual states and companies may offer policies that are slightly different or go by other names such as “standard” or “deluxe”. The one exception is the state of Texas, where policies vary somewhat from policies in other states. The Texas Insurance Department has detailed information on its various homeowners policies. The chart below lists the disasters covered in each of the following types of policies: If you own your home If you own the home you live in, you have several policies to choose from. The most popular policy is the HO-3, which provides the broadest coverage. Owners of multi-family homes generally purchase an HO-3 with an endorsement to cover the risks associated with having renters live in their homes. HO-1: Limited coverage policy This “bare bones” policy covers you against the first 10 disasters. It’s no longer available in most states. HO-2: Basic policy A basic policy provides protection against all 16 disasters. There is a version of HO-2 designed for mobile homes. HO-3: The most popular policy This “special” policy protects your home from all perils except those specifically excluded. (Click on the link below for a sample HO-3 form; you will need Acrobat which you can download, free of charge, from the Adobe website. HO-8: Older home Designed for older homes, this policy usually reimburses you for damage on an actual cash value basis which means replacement cost less depreciation. Full replacement cost policies may not be available for some older homes. If you rent your home HO4-Renter Created specifically for those who rent the home they live in, this policy protects your possessions and any parts of the apartment that you own, such as new kitchen cabinets you install, against all 16 disasters. If you own a co-op or a condo H0-6: condo/co-op A policy for those who own a condo or co-op, it provides coverage for your belongings and the structural parts of the building that you own. It protects you against all 16 disasters. Your level of coverage Regardless of whether you are an owner or renter, you have the following three options: Actual cash value. This type of policy pays to replace your home or possessions minus a deduction for depreciation. Replacement cost. The policy pays the cost of rebuilding/repairing your home or replacing your possessions without a deduction for depreciation. Guaranteed or extended replacement cost. This policy offers the highest level of protection. A guaranteed replacement cost policy pays whatever it costs to rebuild your home as it was before the fire or other disaster–even if it exceeds the policy limit. This gives you protection against sudden increases in construction costs due to a shortage of building materials after a widespread disaster or other unexpected situations. It generally won’t cover the cost of upgrading the house to comply with current building codes. You can, however, get an endorsement (or an addition to) your policy called Ordinance or Law to help pay for these additional costs. A guaranteed replacement cost policy may not be available if you own an older home. Some insurance companies offer an extended, rather than a guaranteed replacement cost policy. An extended policy pays a certain percentage over the limit to rebuild your home. Generally, it is 20 to 25 percent more than the limit of the policy. For example, if you took out a policy for $100,000, you could get up to an extra $20,000 or $25,000 of coverage. Even though a guaranteed/extended replacement cost policy may be a bit more expensive, it offers the best financial protection against disasters for your home. These coverages, however, may not be available in all states or from all companies.
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Corporate Gifts – The Simplest Way Of Branding Your Business

Why You Should Hand Out Corporate Gifts

1. Strengthen Business Relationships

2. Encourage High Performance

3. Increase Brand Awareness

Business Branding Best Practices

1. Be Mindful of Optics

2. Choose Suitable Gifts

3. Add Custom Notes

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