Channel 10 boss admits The Project is widely perceived as ‘not fair and balanced’


Channel 10 boss admits The Project is widely perceived as ‘not fair and balanced’ – but says the controversial panel show WON’T be changing any time soon

Channel 10’s The Project has long been accused of having a left-wing agenda.

But on Sunday, the network’s top executive said the controversial panel show won’t be changing any time soon.

Beverley McGarvey, the Executive Vice President of Paramount Australia, told TV Tonight the show is ‘as balanced as can be’.

Channel 10 boss admitted The Project is widely perceived as ‘not fair and balanced’ – but said the controversial panel show WON’T be changing any time soon. Pictured Waleed Aly

‘I think there is a perception of the show that is not fair and balanced,’ she said.

‘Sometimes if you see a particular headline about something you think was said on The Project when you actually read the story it’s completely different.’

Beverley went on to say: ‘We’re as balanced as we can possibly be and get support from a broader group of media for the show.’

Beverley McGarvey (pictured), the Executive Vice President of Paramount Australia, told TV Tonight the show is 'as balanced as can be'

Beverley McGarvey (pictured), the Executive Vice President of Paramount Australia, told TV Tonight the show is ‘as balanced as can be’

Beverley went on to say: 'We're as balanced as we can possibly be and get support from a broader group of media for the show.' Pictured Waleed Aly and Lisa Wilkinson

Beverley went on to say: ‘We’re as balanced as we can possibly be and get support from a broader group of media for the show.’ Pictured Waleed Aly and Lisa Wilkinson

The Project has long been accused of having a left-wing bias, with a leading TV commentator saying last year its ‘woke’ agenda was pushing away viewers.

Rob McKnight, a former Channel 10 executive who now runs industry website TV Blackbox, said in August 2021: ‘The Project is very woke and that doesn’t connect with mainstream Australia.’

‘My take is that most Australians are centre-right in their politics which is why talkback radio does so well,’ McKnight added.

The Project has long been accused of having a left-wing bias, with a leading TV commentator saying its 'woke' agenda is pushing away viewers. Pictured (L-R): Tommy Little, Peter Helliar, Hamish Macdonald, Carrie Bickmore, Waleed Aly, Lisa Wilkinson and Gorgi Coghlan

The Project has long been accused of having a left-wing bias, with a leading TV commentator saying its ‘woke’ agenda is pushing away viewers. Pictured (L-R): Tommy Little, Peter Helliar, Hamish Macdonald, Carrie Bickmore, Waleed Aly, Lisa Wilkinson and Gorgi Coghlan

‘But The Project skews too far to the left and doesn’t reflect Betty from Bankstown or Irene from Ipswich. It really feels inner Melbourne and not relatable.’

He said the presenters are all ‘great talent’, but at some point the show just ‘stopped connecting’ with the mainstream – ‘and that kills any brand’.

McKnight, who has worked for all three commercial TV networks, went on to say The Project used to punch above its weight by setting the news agenda every week.

But these days ‘nobody pays attention anymore’.

Rob McKnight, a former Channel 10 executive who now runs industry website TV Blackbox , said in August 2021: 'The Project is very woke and that doesn't connect with mainstream Australia'. Pictured: Hamish Macdonald and Lisa Wilkinson

Rob McKnight, a former Channel 10 executive who now runs industry website TV Blackbox , said in August 2021: ‘The Project is very woke and that doesn’t connect with mainstream Australia’. Pictured: Hamish Macdonald and Lisa Wilkinson

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