Channel 10 AXES struggling news show and warns of job losses


Channel 10 is axing its breakfast news show as the network struggles with poor ratings and bosses warn of job losses. 

10 News First Breakfast set a new record for the worst-rated program in Australian TV history back in June. 

Just 44 viewers in Sydney tuned in to watch the breakfast program during its second day on air. 

Channel 10 is axing its breakfast news show as the network struggles with poor ratings and bosses warn of job losses

On the same day, the 30-minute broadcast attracted just 224 viewers in Perth.

During its first five days on air, the show drew an average of just 17,000 viewers across the five major cities.

Staff have been told by network boss Bev McGarvey she can’t promise there will be no job losses.

Studio 10 will now air from 10am – midday as original host Sarah Harris leaves to replace Carrie Bickmore on The Project.

Channel 10’s last attempt at a breakfast program, Wake Up, was also axed in 2014 after six months on the air.

It comes as 10 reportedly cancelled its staff Christmas party following the network’s disastrous year.

Channel 10's last attempt at a breakfast program, Wake Up, was also axed in 2014 after six months on the air. Pictured: James Mathison (left), Natarsha Belling (centre) and Natasha Exelby (right)

Channel 10’s last attempt at a breakfast program, Wake Up, was also axed in 2014 after six months on the air. Pictured: James Mathison (left), Natarsha Belling (centre) and Natasha Exelby (right)

Studio 10 will now air from 10am – midday as original host Sarah Harris leaves to replace Carrie Bickmore on The Project

Studio 10 will now air from 10am – midday as original host Sarah Harris leaves to replace Carrie Bickmore on The Project

According to an insider, things are ‘worse than imagined’ as 10 fiercely battles it out with rival stations in a desperate bid to attract advertising dollars.

Staff were left devastated when owner Paramount announced there will be no Christmas celebrations at the last hour.

The insider said Paramount is cutting back on everything – from hiring new staff to paying for the office bash as it battens down the hatches.

‘This year’s Christmas party was called off. Management said there was nothing to celebrate for 10,’ the source said.

Channel 10 has slipped behind Nine, Seven, and the ABC in the ratings amid a major talent exodus at the network, including The Project's Carrie Bickmore

Channel 10 has slipped behind Nine, Seven, and the ABC in the ratings amid a major talent exodus at the network, including The Project’s Carrie Bickmore

‘Everyone is p***ed off because they just wanted to let their hair down. It’s not the staff’s fault people don’t care about these shows anymore and people aren’t tuning in.’

The network skipped its end of year party in 2021 due to lockdown restrictions. The pandemic also wreaked havoc with television production schedules and sparked a media revenue crash.

Channel 10 has suffered its worst year ever following a slow and gradual decline that’s seen the embattled network displaced as one of Australia’s most popular channels.

Peter Helliar (left) and Lisa Wilkinson (center) both quit The Project following Bickmore's exit. Pictured with Waleed Aly (right)

Peter Helliar (left) and Lisa Wilkinson (center) both quit The Project following Bickmore’s exit. Pictured with Waleed Aly (right)

The Project will return in 2023 with Studio 10 star Sarah Harris (right) filling Bickmore's role alongside longtime host Waleed Aly (left)

The Project will return in 2023 with Studio 10 star Sarah Harris (right) filling Bickmore’s role alongside longtime host Waleed Aly (left)

The network has plunged behind the ABC as Australia’s fourth most-watched free-to-air network following a year of disastrous ratings and high profile exits from their top talent.

According to filings with ASIC, the ViacomCBS-owned network booked a bottom-line loss for calendar year 2020 of $3.4 million.

Since October, 10’s flagship current affairs program The Project has seen Carrie Bickmore, Lisa Wilkinson, and Peter Helliar all resign.

Insiders claim the network is ‘lacking direction and morale’ while dejected staff at the embattled network complain it feels like ‘a sinking ship’ as more high-profile talent continue to flee. 

The network’s investment in reality television has also been an utter disaster this year, with both new and old shows tanking in the ratings. 

Competition series The Challenge, which features former reality stars battling it out against each other, premiered to just 257,000 metro viewers before dropping to 136,000 viewers. 

It was then downgraded to 10’s least-viewed multichannel 10Shake and the network confirmed that it would start airing double episodes – a tactic used to speed up the time a failing show is on air.

The Challenge is the third major reality TV flop for 10 after The Real Love Boat and The Traitors tanked this year.

The Real Love Boat, which starred popular Below Deck Mediterranean alum Hannah Ferrier (pictured), did so poorly that it finished its inaugural season off with just 99,000 viewers

The Real Love Boat, which starred popular Below Deck Mediterranean alum Hannah Ferrier (pictured), did so poorly that it finished its inaugural season off with just 99,000 viewers

However, the network did produce a few reality TV hits thanks to Australian Survivor, The Masked Singer Australia and Hunted.

Hunted turned out to be one of the year’s most surprising hits, premiering to 598,000 viewers but pulling in a whopping 1,217,000 viewers with consolidated viewing factored in.

MasterChef Australia has also been a solid performer and was able to finish off its fourteenth season with 875,000 viewers.

Channel 10 are hoping to turn things around in the new year by giving some of their most trusted properties a mini makeover.

The Project will return in 2023 with Studio 10 star Sarah Harris filling Bickmore’s role alongside longtime host Waleed Aly.

The Bachelor franchise is also getting a revamp, with three-leading men set to front the new season, appropriately titled The Bachelors, in January.

The Bachelor franchise is getting a revamp next year, with three-leading men set to front the new season, appropriately titled The Bachelors (pictured), in January

The Bachelor franchise is getting a revamp next year, with three-leading men set to front the new season, appropriately titled The Bachelors (pictured), in January

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