A tug-on-your-heartstrings advertisement put out by skincare company Cetaphil alluded to the pull that Taylor Swift had to bring girls and women of all ages into the game of football.
The advertisement features a dad repeatedly trying to connect to his teenage daughter through football, but she keeps pushing back against it.
It’s not until she hears the television talking about ‘the most famous fan at the game’ that she comes downstairs to watch with her dad.
Later, as she’s doing her skincare routine, the father comes in holding a No. 13 jersey (Taylor’s favorite number) for his daughter.
She puts her phone down, cuddles up to him on the couch, and they both watch the game together as the ad reads, ‘This season, dads and daughters found a new way to connect. Let’s celebrate that game time glow.’
A Super Bowl ad directly addresses the positive impact Taylor Swift had on the NFL this year
It shows a father and daughter bonding over football – thanks in part to Swift’s attendances
The video seemed to affect both Swifties and fathers alike, who took to Twitter to heap praise on the advertisement.
‘I’m not exaggerating when I say I got into football too [because of Taylor] and my brother, who loves football, loves talking to me about it now because I never had interest before,’ wrote one Twitter user.
‘The dark world need[ed] this ad. Beautiful,’ said a different user.
Another account wrote, ‘This is one of the best commercials I’ve ever seen, and I’m SO serious.’
‘Being a dad of all daughters, one of whom is [an] 11 [year old] and a huge [Swiftie], this has got me straight bawling right now,’ one man wrote.
‘As the daughter of a football coach and a diehard Swiftie, I adore this,’ said another user.
Fans of Swift and the NFL all praised the commercial for its emotions and feelings
Earlier this season, data from Nielson showed a viewership increase of over 50 percent among 12-17 year old girls – with Swift often cited as the reason.
Across the season, viewership among women rose nine percent which gave the league its best numbers on record for female viewership.
But that’s indicative of a great year for the NFL in general – with SBJ saying that the league saw 4-10 percent increases across all key demographics.
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