Fears for Australian influencers as new advertising rules BAN them from spruiking vitamins, skincare and protein powders online
New rules have banned Australian influencers from advertising health products online.
Australia’s medicine regulator, the Therapeutic Goods Administration, has updated its advertising code this year to prevent social media stars from being paid (either monetarily or in freebees) from spruiking certain therapeutic products.
The rules apply to sunscreens, protein powers, vitamins, supplements, skincare, medicines and skin lightning products.
Banned: Aussie influencers are now banned from advertising therapeutic goods including health and skincare products. Pictured: Influencer and Bachelorette star Elly Miles
Influencers can give testimonials for products, but only if they don’t receive anything in return.
These rules also apply retroactively, meaning that influencers must now begin the painstaking task of removing past posts that infringe upon the rules.
The updated regulations will be enforced from July 1, but the TGA has encouraged influencers to start adhering now.
New rules: The new Therapeutic Goods Administration advertising code allows social media stars to give testimonials for products, but only if they don’t receive anything in return. Pictured: Jordan and Zac Stenmark
The new rules will likely have a major impact on many influencers, who benefit from paid partnerships with beauty and skincare brands.
Influencer Marketing Hub estimates Tammy Hembrow can command anywhere from $37,850 to $63,100 for a single sponsored Instagram post.
Sitting right behind her is fitness mogul Kayla Itsines, who can potentially earn between $37,700 and $62,900 per post.
Big job: These rules also apply retroactively, meaning that influencers must now begin the painstaking task of removing past posts that infringe upon the rules. Pictured: Phoebe Burgess
Former cricketer Michael Clarke earns between $3,500 and $5,900 for a sponsored post, according to the estimates.
AFL WAG Bec Judd could potentially make between $3,260 and $5,440 per post.
Married At First Sight star Jules Robinson is also believed to be a top earner, commanding between $3,100 and $5,100 for a single ad.
Impact: This will have an impact on many influencers, who benefit from paid partnerships with beauty and skincare brands. Pictured: Kayla Itsines, who can potentially earn between $37,700 and $62,900 per sponsored post
She out-earns her Married At First Sight co-star Jessika Power, who charges an estimated $1,500 to $2,500 per sponsored post.
Fellow MAFS bride Martha Kalifatidis can command between $2,580 and $4,300 for each post.
Her earnings from sponsored posts exceed those of her fiancé Michael Brunelli, who pulls in between $1,200 and $2,000.
Big money: Influencer Marketing Hub estimates Tammy Hembrow can command anywhere from $37,850 to $63,100 for a single sponsored Instagram post