American Airlines’ new amenity kit for first and business class ‘unboxed’

American Airlines’ new amenity kit for first and business class ‘unboxed’ (and the toiletries inside mean it’s good news for chapped lips and sore hands)

  • The bespoke kits are by Los Angeles-based luxury leather accessory company This is Ground 
  • There’s ‘pH-optimal, silicone-free hand and face creams rich in essential fatty acids that boost repair’ 
  • American Airlines promises a ‘variety of bag styles and color rotations’. The one it sent MailOnline is blue 

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American Airlines has been rolling out new and improved amenity kits – and here we ‘unbox’ the bag the carrier’s first and business-class passengers will be offered.

The bespoke kits are by Los Angeles-based luxury leather accessory company This is Ground and feature products from top beauty brand Allies of Skin.

There’s ‘pH-optimal, silicone-free hand and face creams rich in essential fatty acids that boost repair’ – both 8ml – and ‘a shea butter lip balm infused with argan oil that nourishes chapped lips’.

American Airlines’ new bespoke kits are by Los Angeles-based luxury leather accessory company This is Ground and feature products from top beauty brand Allies of Skin

The goody bag also contains unbranded mouthwash, a cleverly designed toothbrush that clicks into a protective holder, Crest toothpaste, tissues, ear plugs, an eye mask, socks and a pen with ‘Aviator’ written on it.

American Airlines promises a ‘variety of bag styles and color rotations’. The one it sent MailOnline Travel is blue.

The bag itself feels very well made.

It can be laid down flat and opened fully up, book-style, with the toiletries and tissues neatly held in place on one side by a piece of leather that’s been stitched in loops to form multiple ‘holders’.

The pen, ear plugs, socks and eye mask are all in a big pocket on the other side.

The goody bag also contains unbranded mouthwash, a cleverly designed toothbrush that clicks into a protective holder, Crest toothpaste, tissues, ear plugs, an eye mask, socks and a pen with 'Aviator' written on it

The goody bag also contains unbranded mouthwash, a cleverly designed toothbrush that clicks into a protective holder, Crest toothpaste, tissues, ear plugs, an eye mask, socks and a pen with ‘Aviator’ written on it

'The changes we've made to this year's amenity kits were driven by our customers' feedback about what they desire and value while traveling,' said Janelle Anderson, Vice President of Global Marketing for American

‘The changes we’ve made to this year’s amenity kits were driven by our customers’ feedback about what they desire and value while traveling,’ said Janelle Anderson, Vice President of Global Marketing for American

The new bags for transcontinental first and business are by Los Angeles-based shoe company Athletic Propulsion Labs, with skincare products from Zenology.

Those distributed in premium economy on international flights are designed by State Bags, with skincare products from Baxter of California.

‘American is always exploring ways to innovate and make our customers’ travel experience more relaxing and enjoyable, especially on long-haul flights,’ said Janelle Anderson, Vice President of Global Marketing for American.

‘The changes we’ve made to this year’s amenity kits were driven by our customers’ feedback about what they desire and value while traveling. Our goal is to curate an elevated and restful travel journey, and our new amenity kits are an exciting piece of the onboard and our overall brand experience. We’re thrilled to partner with these brands and offer customers a fresh, modern collection of premium inflight products.’

Full review of American Airlines’ business class to come. Watch this space. 

Read more at DailyMail.co.uk