Alex Scott ensured she stood out from the crowd on Tuesday as she graced the blue carpet at the ITV Palooza at Royal Festival Hall On Tuesday in London.
The presenter, 38, stunned as she put on a leggy display in a bold yellow satin dress which featured a daring thigh-high split at the front.
Alex oozed confidence as she showcased her toned pins in the eye-catching wrap dress, which she teamed with sparkling metallic heels and a selection of silver jewellery.
There she is: Alex Scott ensured she stood out from the crowd on Tuesday as she graced the blue carpet at the ITV Palooza at Royal Festival Hall On Tuesday in London
The former footballer styled her raven tresses into soft waves, while she highlighted her features with a glam make-up palette.
Alex looked in great spirits as she posed up a storm for snaps at the star-studded event.
The beauty also shared a giggle with fellow TV star Keith Lemon as they larked about on the blue carpet.
The ITV Palooza sees the best and brightest stars from the network come together to unveil its upcoming slate of shows for advertisers.
Work it: The presenter, 38, stunned as she put on a leggy display in a bold yellow satin dress which featured a daring thigh-high split at the front
Taking place at London’s Royal Festival Hall, stars including Laura Whitmore, Oti Mabuse, Ekin-Su Culculoglu and Rochelle Humes were in attendance.
Last year’s event saw programmes unveiled including The Ipcress File, starring Tom Hollander and Joe Cole, Litvinenko starring David Tennant and Nolly starring Helena Bonham-Carter
Kelly Williams and Simon Daglish also shared commercial opportunities with customers, including the free-to-air sport that would air in 2022, such as the Qatar World Cup, Rugby and Women’s Football World Cup.
CEO Carolyn McCall announced a range of measures following COP26 as part of ITV’s commitment to becoming a net-zero carbon business by 2030.
Leggy: Alex oozed confidence as she showcased her toned pins in the eye-catching wrap dress, which she teamed with sparkling metallic heels and a selection of silver jewellery
These commitments includes ensuring all programmes produced and commissioned by ITV from 2021 onwards would go through sustainable certification.
This year’s ITV Palooza also comes on the same day that ITV rebranded its channels, ahead of the launch of its streaming service ITVX next month.
The new idents and branding also include the flagship channel ITV returning to its previous name of ITV1 to ‘give more equal footing to broadcast and streaming, with ITV1 and ITVX as ITV’s key viewer destinations.’
‘We are using the launch of ITVX this Autumn as a moment to give ITV’s broadcast channels a modern and fresh update too,’ said Jane Stiller, chief marketing officer at ITV.
‘This is all driven by a future where both broadcast and streaming will be equally crucial parts of how viewers engage with us.’
Fun times: The beauty also shared a giggle with fellow TV star Keith Lemon as they larked about on the blue carpet
‘Viewers will see what we do in broadcast and streaming as much more joined up and we will be able to seamlessly cross promote across the platforms enabling greater content discovery,’ Stiller continued. ‘Everything will look and feel modern and relevant, with each platform or channel having a simple twist. This approach will flow into our new idents too, which are created to reflect and connect with modern Britain.’
‘We have an exciting autumn in store for viewers, whether that’s I’m A Celebrity, The World Cup or the launch of ITVX with more new free content than anywhere else, so it feels like no better time to refresh our branding across the breadth of what we do.’
Jed Carter, Design Director, DixonBaxi added: ‘It’s been an amazing experience working with ITV Marketing and ITV Creative on this ambitious refresh.
‘A single coherent design system – bursting with personality – unites ITVX and ITV’s channels.
‘A unified approach to logos, colour, typography, voice and motion connects the family of brands to create one connected brand experience while allowing each brand to express its own unique personality.’
Dressed up: Keith looked smart in a khaki jacket and tartan trousers, teamed with his signature high dome hat