Actress in ridiculed Peloton ad starts over — with Ryan Reynolds’s gin

A new advertisement for Ryan Reynolds’s gin brand offers the actress in the heavily criticized Peloton ad a chance for “new beginnings.”

The Vancouver-born Deadpool actor tweeted the new ad, which features the same woman who played the wide-eyed recipient of a Peloton stationary bike from her husband, alongside a cheeky caption.

“Exercise bike not included,” Reynolds, who holds a stake in Aviation gin, wrote Friday.

The parody ad shows the actress at a bar with two friends struggling to find the right words to raise her spirits. She sports the same stunned expression that social media users mocked in the Peloton ad, as she downs a martini glass in one gulp.

“To new beginnings,” she toasts.

Not even up for 24 hours, the tongue-in-cheek ad has received more than five million views online.

Peloton faced backlash for being sexist and tone-deaf after releasing its bike ad in late November. In it, “Grace from Boston,” a mother and wife, receives the web-connected spin class bike as a Christmas gift from her husband. She then proceeds to document her exercise journey as a vlog, telling him how much it’s changed her.

Some viewers commented that the woman, who already looked fit before the $2,000-plus gift, was being body-shamed. Others criticized the over-the-top emotions she displayed on receiving the gift and said she looked as though she had “hostage eyes.” 

Some argued the complaints were overblown, however they were widespread enough that the actor who plays the husband, Vancouver teacher Sean Hunter, spoke to Psychology Today about the effects of his involvement in what he thought was a harmless storyline.

“As my face continues to be screen shot online, I wonder what repercussions will come back to me,” he said in an article on the American magazine’s website.

The original ad, which Peloton says was intended to be inspirational and was misinterpreted, remains on the company’s YouTube and Twitter accounts.

The ad for Peloton’s web-connected spin class bike, which costs more than $2000, has become the subject of numerous parodies online after its latest campaign featured a woman receiving the product from her husband for Christmas. (Mark Lennihan/The Associated Press)

Reynolds isn’t the only one riffing off the viral Peloton ad. Comedian Eva Victor was among those who posted a video mocking the bike ad when it was released. In Victor’s more overt roast, the story ends in the wife handing her husband divorce papers.

And just in case there’s any confusion over whether the gin ad was indeed intended to mock the Peloton, it’s re-affirmed in the final line of the 40-second clip.

“You look great, by the way,” the actress’s friend tells her as the commercial holds on a shot of the brand’s label.