The Action advertising agency is well known not only among specialists but among ordinary consumers as well.
Since 2001 the Action Group has been saving its clients’ time and money by providing optimal recruiting services. They mostly use two recruiting instruments – the method of direct search and our own agency’s database.
Such events as the Coca-Cola Trophy tour, Heineken SkyRoom, Lexus Dome, “Barni – Launch a Rocket into Space” and other cases successfully implemented by the company professionals say a lot.
The advertising specialists’ contribution to the development of domestic business has been highly appreciated.
The “Full Tank of Impressions” advertising campaign, which was carried out together with the tire manufacturer Continental, was awarded third place in the prestigious International Trade Competition POPAI AWARDS.
The action itself was among the top ten of RACA’s Creativity 2021 rating in the Marketing Services and Social Advertising segments.
Honorary awards confirm that the European advertising industry flagship is following the right course. All the recent events held by Dmitry Bodrenko and his associates prove the effectiveness of new approaches to advertising.
Indeed, the old methods of product promotion no longer have the same effect on customers as they used to 15-20 years ago. People are tired of numerous facts; they can’t remember so many numbers.
That’s why it’s emotions that can reach the potential customers’ minds. Nowadays, they are the key catalyst of action motivation that determines whether consumers will buy a particular product or not.
The innovative concept is based on the idea of a single post-communication space that integrates a variety of advertising directions into one. Segmentary promotional tools, such as Promo, Digital, and Events, no longer work today.
Consumers can’t get through numerous offers and make a sure choice. Therefore, they should be attracted by emotions that they don’t have to memorize – the emotions that will touch the innermost corners of the mind, regardless of a person’s will and intention.
This is the basis of the most successful cases of global advertising leaders.
Given the increased requirements of the end consumers, advertisers have to deal with an extremely difficult task. The period of human associative perception is very short – no longer than six seconds.
During this time, a viewer must be hooked with the right word, an exact intonation, and a memorable fact. The crucial role of the virtual space shouldn’t either be forgotten – all of us are simultaneously living offline and online.
Therefore, traditional events must be alternated with live streams on social networks, where people spend increasing amounts of time. Only in this case, can the company count on brand loyalty, as well as on turning a potential customer into a regular one.
All this is encouraging that Dmitry Bodrenko and his Action Agency understand the need for new approaches to advertising. It means that new achievements and awards won’t be long in coming.
After many years they have proven their efficiency. Action Group is available and finds the most qualified candidates even when they do not choose to directly communicate with the employer.