All About Navigation Not Appearance
Research shows that 76% of buyers want a website that’s easy to navigate, so they can find what they’re looking for quickly.
Often B2B websites fail to make an impression you only have six seconds to draw visitors if they can’t find exactly what they were looking for within that time frame, then you’ve lost them.
If your website navigation is seamless, then you will increase the length of your visitors’ visits and see an increase in brand engagement, ultimately resulting in key inquiries.
Content Layout
A website’s appearance is always a challenge, as everyone likes different things. But some small details are crucial. B2B web visitors decide so quickly about which websites they will use, so it is crucial to organize your content so that it gets straight to the point.
Get all your best content above the fold; all your captivating, persuasive copy, your call to action, and any standout stats or graphics position them above the fold to benefit your quick-thinking buyer and your SEO.
Call-To-Actions CTA’s
Don’t let your website fall short when it comes CTAs. Your website should have some form of CTA on every page, otherwise, how can you expect your visitors to convert? It’s crucial to place them in plain view, and their design should be easy to understand, with a clear purpose – is it for a demo or for downloading a piece of content?
How to find someone’s email addresses
The GetEmail.io tool was developed to make it much easier for companies to collect client and customer email addresses. It lets you gather email addresses by entering in the contact’s first name, last name, and the company’s domain name.
Mobile Friendly
Google announced recently that people use mobile devices more than tabs and desktops for searches. The trend highlights a need for mobile apps, which are customer-friendly. Google has found that 40% of revenue from leading B2B companies is driven by mobile devices, and 50% of B2B searches are occurring on mobile devices. Therefore, B2B sites must adopt a mobile-first strategy not only as a matter of importance but as a matter of necessity.
Know Your Visitor
One of the best ways to optimize your website is to understand what your visitors are interested in and what pages have the highest bounce rate. This information allows you to see which audience targets you, which pages lead to more conversions, and which pages have high bounce rates.
You should get to know your visitors and how their behavior influences your buyer journey before making any changes to your website. Why invest all your time and energy in optimizing your website if you don’t know what your visitors want?