Advertising plays a crucial role in raising brand awareness and boosting sales among existing and new markets. While billboards, television advertisements, and social media shout-outs are great options, they can be relatively short-term.
Invariably, marketers need to find the right products to promote their brand.
Here is where branded promotional products can become convenient tools, making a lasting impression on the minds of consumers every time they use them.
Most of the time, branded T-shirts, mugs, and other souvenirs are handed over to consumers for free at popular events, such as trade shows, conventions, fundraisers, etc. But did you know that you could order these items on a large scale online as well?
The following is a list of four highly effective and popular branded items that companies or individuals can frequently order to meet their promotional needs.
Apparel
Many consumers use a promotional T-shirt repeatedly, much after they receive it as a gift, whether at a concert or another event. Every time they use it, they recall the company’s service or product due to its branded logo or design on the item.
Moreover, the T-shirt gets noticed everywhere the consumer wears it, effectively achieving the company’s promotional targets.
For this reason, popular restaurants, trading companies, theme parks, and other businesses regularly order branded apparel in large quantities. Besides T-shirts, many companies invest in branded jackets, overcoats, formal shirts, and other clothes.
Face masks
As the demand for face masks has soared high in recent years, it has provided avid advertisers with an opportunity to get their message across to people. So, many companies are printing logos, custom designs, and impactful texts on these masks to reach their target audience.
Since it is an essential and beneficial product, customers are not likely to throw the mask out after a single-use. This has resulted in every other market being flooded with trendy, high-quality masks, effectively giving various brands an incredible boost.
Merchandise
Research shows that providing consumers with promotional merchandise is a highly effective way to get their attention, especially for unfamiliar or new brands. Keeping in line with this, several small and medium companies are now investing in keyrings, magnets, phone accessories, badges, bookmarks, and many more items.
The best thing about such things is that most branded items are essential ones that people can use every day. For instance, sunglasses, lights and torches, tags, and tote bags are products most people use daily.
Caps and hats
One of the primary reasons marketers invest in branded headgear is because these items are durable and offer maximum brand exposure. On average, a well-branded hat or cap can garner over three thousand impressions in a lifespan of approximately ten to eleven months.
Consequently, several companies opt for headgear with custom logos, embroidery patches, and a range of other exciting designs to gain optimum attention when the product is worn indoors and outdoors, exposed to different audiences at different times.
Besides the items listed above, the ever-increasing market for customized branded items includes a ton of other products such as furniture (garden chairs and gazebos), air fresheners, umbrellas, pens, protein shakers, etc.